- Job Title: Senior Product Marketing Manager (hybrid in Vietnam, relocation support provided)
- Company: Gameloft
- Location: Ho Chi Minh City, Vietnam
- Job Type: Full-time
- Category: Computer Games
- Date Posted: April 20, 2025
- Experience Level: 3-5 years
- Remote Status: Hybrid (3 days WFO, 2 days WFH)
🚀 Job Overview
Key aspects of this role include:
- Driving the marketing for mobile games, managing their entire lifecycle from strategy to execution.
- Collaborating with various teams, including production, marketing, and extended networks of experts.
- Working closely with local production teams in Ho Chi Minh City and coordinating with marketing team members worldwide.
- ASSUMPTION: This role requires strong analytical and strategic thinking skills, as well as a passion for video games and proficiency in App Store Optimization.
📋 Key Responsibilities
- Conduct market research, benchmarking, and consumer studies to identify trends, game target audience, and define positioning marketing pillars and USP.
- Participate in game development by making recommendations to improve user experience, engagement, retention, share-ability, and to better integrate in-game promotional events and marketing mechanisms.
- Build and launch yearly marketing plans, defining clear and innovative marketing strategies with compelling positioning and messaging for the product.
- Define brand vision and build creative kick-off for your game and launch the creation in collaboration with CAT Lead.
- Supervise the creation of the game brand identity and promotional assets, and manage game and promotional assets approval with copyright owners (if applicable).
- Optimize the game visibility and performances on app stores, working hand in hand with the ASO Expert.
- Track and analyze product store performance and share performance reports of marketing activations with relevant stakeholders.
- ASSUMPTION: This role involves frequent collaboration with various teams and requires strong project management skills to ensure timely delivery of initiatives.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: 3-4+ years in product marketing and ads, ideally in online entertainment products.
- Required Skills:
- Strong analytical skills for data-driven decision-making.
- Excellent market research and competitive analysis abilities.
- Strategic thinking for effective go-to-market planning.
- Skilled in crafting compelling product messaging and positioning.
- Good App Store Optimization (ASO) skills for maximizing visibility and downloads on app stores.
- Data analysis and performance tracking knowledge to measure game success.
- Creative mindset for orchestrating engaging assets creation.
- Proficient in cross-functional collaboration and team coordination.
- Technical product knowledge to translate features into benefits.
- Strong project management skills for timely delivery of initiatives.
- Preferred Skills:
- Knowledge of Microsoft Office applications (Word, Excel, PowerPoint).
- Language Skills: Advanced English level is a must.
- ASSUMPTION: Proficiency in Vietnamese is not required but may be beneficial for working effectively in a local team.
💰 Compensation & Benefits
- Salary Range: Industry-standard salary range for a Senior Product Marketing Manager in Vietnam, typically between VND 50,000,000 - 70,000,000 per year, depending on experience and qualifications.
- Benefits:
- Hybrid working model (3 days WFO, 2 days WFH).
- Attractive monthly salary alongside Tet and other performance bonuses.
- Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, Birthday leave, etc.
- 100% coverage of mandatory insurance and extra healthcare insurance.
- Monthly allowance to support lunch meals and working-from-home electricity and Internet bills.
- Other benefits from one of the best employers in Vietnam.
- Working Hours: 40 hours per week, with flexible hours and remote work options.
📌 Applicant Insights
🔍 Company Context
- Industry: Computer Games
- Company Size: 5,001-10,000 employees
- Founded: 1999 (as Gameloft, a subsidiary of Vivendi since 2003)
- Company Description: Gameloft is a leading global publisher of digital and social games, with a portfolio of games that have been downloaded more than 1.5 billion times. The company has 19 studios worldwide and has released over 300 games across all platforms, including iOS, Android, and Windows Phone 8. Gameloft's games include popular franchises such as Asphalt, Order & Chaos, Modern Combat, and Dungeon Hunter.
- Company Specialties: Mobile games, online entertainment, advertising, cross-platform games, technology, smartphones, apps, programming, gameplay, and gamification.
📊 Role Analysis
- Career Level: Mid-level to senior-level role, with opportunities for growth and career progression within the company.
- Reporting Structure: This role reports directly to the Marketing Director and works closely with local Production teams, marketing team members worldwide, and an extended network of experts.
- Work Arrangement: Hybrid work arrangement, with 3 days of work-from-office (WFO) and 2 days of work-from-home (WFH) per week.
- Growth Opportunities:
- Opportunities to collaborate and train with Gameloft worldwide experts and develop your skills.
- Potential career progression to Marketing Director or other senior leadership roles within the company.
🌍 Location & Work Environment
- Office Type: Hybrid work environment, with a modern, open-space office in Ho Chi Minh City and remote work options.
- Office Location: 26 Ung Van Khiem, Binh Thanh District, Ho Chi Minh City, Vietnam.
- Geographic Context: Ho Chi Minh City is the largest city in Vietnam, with a vibrant gaming industry and a growing tech scene. The city offers a mix of traditional Vietnamese culture and modern urban living, with a cost of living that is generally lower than in other major Southeast Asian cities.
- Work Schedule: Monday to Friday, 08:30 AM - 06:00 PM, with flexible hours and remote work options.
💼 Interview & Application Insights
- Typical Process: The recruitment process typically involves a screening call, a test, one or more interviews, and an offer. Only candidates whose qualifications align with the role will be contacted.
- Key Assessment Areas: Market research and analysis skills, strategic thinking, creativity, and communication skills.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
- Familiarize yourself with Gameloft's games and marketing strategies to demonstrate your enthusiasm for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office applications (Word, Excel, PowerPoint)
- App Store Optimization (ASO) tools and platforms
- Marketing automation and analytics tools
- Project management software
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
👔 Cultural Fit Considerations
- Company Values: Creativity, Passion, Quality, Respect, and Teamwork.
- Work Style: Gameloft values a dynamic workplace environment, with over 18 nationalities represented in its teams. The company encourages collaboration, innovation, and a fun work culture.
- Self-Assessment Questions:
- How do you align with Gameloft's core values, particularly Creativity and Passion?
- How do you approach working in a diverse, multicultural team?
- How do you balance work-life integration in a hybrid work environment?
⚠️ Potential Challenges
- Challenge 1: The role requires strong analytical and strategic thinking skills, as well as a passion for video games and proficiency in App Store Optimization.
- Challenge 2: The role involves frequent collaboration with various teams and requires strong project management skills to ensure timely delivery of initiatives.
- Challenge 3: The hybrid work arrangement may require adjustments to manage work-life balance effectively.
- Challenge 4: The role may involve working with copyright owners to manage game and promotional assets approval, which can be complex and time-consuming.
📈 Similar Roles Comparison
- Comparison point 1: This role is similar to a Senior Product Marketing Manager role in the gaming industry, but with a focus on mobile games and a hybrid work arrangement.
- Comparison point 2: The role requires strong analytical and strategic thinking skills, as well as a passion for video games and proficiency in App Store Optimization, which are industry-specific requirements.
- Comparison point 3: The role offers opportunities for career progression to Marketing Director or other senior leadership roles within the company, similar to other mid-level to senior-level roles in the gaming industry.
📝 Sample Projects
- Developing a marketing strategy for a new mobile game launch, including market research, competitive analysis, and positioning.
- Managing the marketing campaign for an existing game, including performance tracking, optimization, and post-mortem analysis.
- Collaborating with production teams to integrate in-game promotional events and marketing mechanisms, improving user experience, engagement, and retention.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for Gameloft's games?
- What are the most significant challenges facing the gaming industry, and how does Gameloft approach them?
- How does Gameloft support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
📝 Next Steps for Applicants
- To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural fit.
- Familiarize yourself with Gameloft's games and marketing strategies to demonstrate your enthusiasm for the role and the company.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
- If you receive an offer, carefully review the terms and conditions before accepting, and negotiate if necessary.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
