📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (hybrid in Vietnam, relocation support provided)
🔹 Company: Gameloft
🔹 Location: Ho Chi Minh City, Vietnam
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (3 days WFO, 2 days WFH)
🚀 Job Overview
Key aspects of this role include:
- Driving the marketing strategy for mobile games throughout their lifecycle
- Collaborating with cross-functional teams, including production, marketing, and ASO experts
- Conducting market research and competitive analysis to inform product positioning and messaging
- Optimizing app store visibility and performance through ASO strategies
- Managing promotional assets creation and approval with copyright owners
- Tracking and analyzing product performance, and creating post-mortem reports for marketing activations
- Supporting sales teams with product knowledge and insights into customer needs
ASSUMPTION: This role requires a strong understanding of the mobile gaming industry and a passion for creating engaging gaming experiences.
📋 Key Responsibilities
✅ Develop and implement marketing strategies for mobile games, from launch to post-launch phases
✅ Conduct market research, competitive analysis, and consumer studies to identify trends and define product positioning
✅ Collaborate with production teams to improve user experience, engagement, and retention, and to integrate promotional events and marketing mechanisms
✅ Build and launch yearly marketing plans aligned with product roadmaps, with clear KPIs and objectives
✅ Define brand vision and build creative kick-off for game launches, and supervise the creation of promotional assets
✅ Manage game and promotional assets approval with copyright owners, if applicable
✅ Draft ASO strategies, optimize app store visibility and performance, and track store performance regularly
✅ Share performance reports and post-mortem analysis with relevant stakeholders, and develop actionable plans based on findings
✅ Lead the marketing product vision for user acquisition campaigns and ensure concept relevance and brand consistency
✅ Collaborate with user acquisition teams to optimize advertising campaigns targeting and assets
✅ Create documentation and pitch for games, and support the sales team with product knowledge and insights
✅ Follow closely the awards submission process and support Creative Director if needed.
ASSUMPION: This role requires strong analytical skills, strategic thinking, and excellent communication and presentation skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-4 years of experience in product marketing and ads, ideally in online entertainment products
Required Skills:
- Proven track record in product marketing and ads
- Strong analytical skills for data-driven decision-making
- Excellent market research and competitive analysis abilities
- Strategic thinking for effective go-to-market planning
- Skilled in crafting compelling product messaging and positioning
- Good App Store Optimization (ASO) skills for maximizing visibility and downloads on app stores
- Data analysis and performance tracking knowledge to measure game success
- Creative mindset for orchestrating engaging assets creation
- Proficient in cross-functional collaboration and team coordination
- Technical product knowledge to translate features into benefits
- Strong project management skills for timely delivery of initiatives
- Adaptability and agility in response to market and product changes
- Good problem-solving skills and a proactive approach to challenges
- Great presentation & reporting skills
- Great communication and convincing skills
- Ability to work with a wide range of profiles (business, game design, analysts, etc.)
- Advanced English level is a must
- Knowledge of Microsoft Office applications (Word, Excel, PowerPoint)
Preferred Skills:
- Experience in the gaming industry
- Fluency in Vietnamese
ASSUMPTION: Candidates should have a strong passion for video games and a deep understanding of the mobile gaming industry.
💰 Compensation & Benefits
Salary Range: Industry standard for a Senior Product Marketing Manager in Vietnam: VND 1,200,000,000 - 1,800,000,000 per year (USD 50,000 - 75,000)
Benefits:
- Hybrid working model (3 days WFO and 2 days WFH)
- Dynamic workplace environment with over 18 nationalities
- Well-being events and policies to support employees physically, mentally, and emotionally
- Open-space office, cafeteria, terrace, and gaming area
- Training packages, including internal training, sponsorship training, and e-learning
- Opportunities to collaborate and train with Gameloft worldwide experts
- Attractive monthly salary alongside Tet and other performance bonuses
- Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, birthday leave, etc.
- 100% coverage of mandatory insurance and extra healthcare insurance
- Monthly allowance to support lunch meals and working-from-home electricity and Internet bills
- Other benefits from one of the best employers in Vietnam
Working Hours: 08:30 AM - 06:00 PM, Monday - Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Vietnam. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Computer Games
Company Size: 5,001-10,000 employees
Founded: 1999
Company Description:
- Gameloft is a leading global publisher of digital and social games for mobile, with over 500 million monthly active users.
- The company has developed and published over 700 games, including popular franchises like Asphalt, Order & Chaos, Modern Combat, and Dungeon Hunter.
- Gameloft partners with major rights holders, including Universal, Illumination, Disney, Marvel, Hasbro, Fox Digital Entertainment, Mattel, and Ferrari, to create games based on their brands.
- The company also offers gaming experiences for brands and carriers through Gameloft for Brands and Gameloft Business Solutions.
Company Specialties:
- Mobile games
- Phones
- iPhone
- iPad
- Android
- Advertising
- Cross-platform
- Technology
- Smartphones
- Apps
- Programming
- Gameplay
- Gamification
Company Website: https://www.gameloft.com
ASSUMPTION: Gameloft is a well-established company in the gaming industry, with a strong track record of creating and publishing successful mobile games.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Marketing Director and works closely with production teams, marketing team members worldwide, and an extended network of experts.
Work Arrangement: Hybrid (3 days WFO, 2 days WFH) with flexible working hours (08:30 AM - 06:00 PM, Monday - Friday).
Growth Opportunities:
- Potential to take on more responsibilities and advance to a management role
- Opportunities to collaborate and train with Gameloft worldwide experts
- Chance to work on high-profile projects with major brands and copyright owners
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path to advancement within the marketing department.
🌍 Location & Work Environment
Office Type: Open-space office with a dynamic, multicultural environment, featuring a cafeteria, terrace, and gaming area.
Office Location(s): 26 Ung Van Khiem, Binh Thanh District, Ho Chi Minh City, Vietnam
Geographic Context:
- Ho Chi Minh City is the largest city in Vietnam, with a population of over 10 million people
- The city is known for its vibrant culture, rich history, and diverse culinary scene
- Ho Chi Minh City is a major economic hub in Southeast Asia, with a strong focus on technology, manufacturing, and tourism industries
Work Schedule: Monday - Friday, 08:30 AM - 06:00 PM
ASSUMPTION: Ho Chi Minh City offers a dynamic and multicultural work environment, with a wide range of dining, entertainment, and cultural options for employees.
💼 Interview & Application Insights
Typical Process:
- Screening call: Only candidates whose qualifications align with the role will be contacted.
- Test: A market research or analytical test may be administered to assess the candidate's skills.
- Interview(s): Multiple interviews may be conducted to evaluate the candidate's fit for the role and the company culture.
- Offer: A formal job offer will be extended to the selected candidate.
Key Assessment Areas:
- Market research and competitive analysis skills
- Strategic thinking and go-to-market planning
- Crafting compelling product messaging and positioning
- App Store Optimization (ASO) skills
- Data analysis and performance tracking
- Cross-functional collaboration and team coordination
- Adaptability and agility in response to market and product changes
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for video games and the mobile gaming industry
- Prepare for market research and analytical tests by brushing up on your skills and reviewing industry trends
- Research Gameloft's games and company culture to show your enthusiasm and understanding of the company
- Be ready to discuss your approach to marketing strategy, ASO, and data analysis during interviews
ATS Keywords: Product Marketing, Market Research, Competitive Analysis, Strategic Planning, ASO, Data Analysis, Cross-functional Collaboration, Team Coordination, Adaptability, Gaming Industry, Mobile Games
ASSUMPTION: Gameloft's hiring process is thorough and competitive, with a strong focus on finding the best fit for the role and the company culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- App Store Optimization (ASO) tools (e.g., App Annie, Sensor Tower)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Gameloft's proprietary tools and platforms
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, App Store Optimization tools, data analysis tools, and project management tools. Familiarity with Gameloft's proprietary tools and platforms is a plus.
👔 Cultural Fit Considerations
Company Values:
- Passion: We are driven by our love for games and our desire to create meaningful connections between people and brands
- Creativity: We foster a culture of innovation and continuous learning
- Excellence: We strive for the highest quality in our games and our work
- Teamwork: We collaborate and support each other to achieve our goals
- Integrity: We act with honesty and transparency in all our interactions
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and supportive, with a strong emphasis on teamwork and knowledge-sharing
- Adaptable and agile, with a willingness to take on new challenges and learn from failures
- Data-driven and analytical, with a focus on using data to inform decision-making and measure success
Self-Assessment Questions:
- How do you align with Gameloft's values, particularly 'Passion' and 'Excellence'?
- How do you approach working in a dynamic, multicultural environment, and how do you adapt to change?
- How do you balance data-driven decision-making with creative and innovative thinking?
ASSUMPTION: Gameloft values a strong cultural fit, with candidates who share their passion for games, commitment to excellence, and ability to work effectively in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Working with a wide range of stakeholders, including production teams, marketing team members worldwide, and copyright owners
- Keeping up with industry trends and market changes in the rapidly evolving mobile gaming landscape
- Balancing the need for data-driven decision-making with the need for creativity and innovation
ASSUMPTION: This role presents unique challenges, but also offers significant opportunities for growth and impact in the mobile gaming industry.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique focus on the mobile gaming industry and the opportunity to work on high-profile projects with major brands
- Gameloft's size and global presence provide opportunities for career growth and international exposure
- This role offers a hybrid work arrangement, with a balance between on-site collaboration and remote flexibility
ASSUMPTION: This role offers a unique blend of industry-specific context, global exposure, and work-life balance, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new mobile game launch, including market research, competitive analysis, and ASO optimization
- Managing the marketing campaign for an existing game, including promotional asset creation, app store optimization, and performance tracking
- Collaborating with production teams to improve user experience, engagement, and retention, and to integrate promotional events and marketing mechanisms
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the cross-functional nature of the Senior Product Marketing Manager role at Gameloft.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the mobile gaming industry, and how does Gameloft plan to address them?
- How does Gameloft support the growth and development of its employees, particularly in the marketing department?
- What is the team structure and dynamic within the marketing department, and how does this role fit into the team?
- How does Gameloft approach collaboration and knowledge-sharing with its global teams and partners?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the industry, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/Gameloft/744000054727545-senior-product-marketing-manager-hybrid-in-vietnam-relocation-support-provided-
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for market research and analytical tests by brushing up on your skills and reviewing industry trends
- Research Gameloft's games and company culture to show your enthusiasm and understanding of the company
- Be ready to discuss your approach to marketing strategy, ASO, and data analysis during interviews
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
