Senior Product Marketing Manager (hybrid in Vietnam, relocation support provided)

Gameloft

Full-time

On-site

Paris, Île-de-France, France

📦 Product Marketing

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager (hybrid in Vietnam, relocation support provided)

🔹 Company: Gameloft

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: Mid-Senior Level (3-5 years)

🔹 Remote Status: Hybrid (3 days WFO, 2 days WFH)

🚀 Job Overview

Key aspects of this role include:

Driving the marketing strategy for mobile games throughout their lifecycle
Collaborating with cross-functional teams to ensure product success and growth
Conducting market research and competitive analysis to inform product positioning
Developing and executing marketing plans to generate brand awareness, retention, and user acquisition
Optimizing app store visibility and performance through ASO strategies
Working closely with local production teams and global marketing teams
Managing promotional assets creation and approval with copyright owners (if applicable)

ASSUMPTION: This role requires a strong understanding of the mobile gaming industry and a passion for creating engaging gaming experiences.

📋 Key Responsibilities

✅ Develop and implement marketing strategies for mobile games, from concept to launch and post-launch optimization

✅ Conduct market research, competitive analysis, and consumer studies to identify trends, target audience, and product positioning

✅ Collaborate with game development teams to improve user experience, engagement, and retention

✅ Build and launch yearly marketing plans aligned with product roadmaps and KPI objectives

✅ Define brand vision and build creative kick-off for game launches in collaboration with CAT Lead

✅ Supervise the creation of game brand identity and promotional assets

✅ Manage game and promotional assets approval with copyright owners (if applicable)

✅ Draft ASO strategies and collaborate with ASO experts to maximize app store visibility, downloads, and engagement

✅ Track and analyze product store performance, and optimize visibility and performance

✅ Share performance reports and post-mortem analysis with production teams, studio leads, HQ, and copyright owners

✅ Lead the marketing product vision for UA campaign and follow UA performance reports

✅ Collaborate with the user acquisition team to optimize advertising campaigns targeting and assets

✅ Create documentation and pitch for games, and support the sales team with product knowledge, marketing assets, and customer insights

✅ Follow closely the awards submission and support Creative Director if needed.

ASSUMPION: This role requires strong analytical skills, strategic thinking, and excellent communication skills to effectively manage multiple stakeholders and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-4 years of experience in product marketing and ads, ideally in online entertainment products

Required Skills:

Proven track record in product marketing, with a focus on mobile games or entertainment products
Strong analytical skills for data-driven decision-making
Excellent market research and competitive analysis abilities
Strategic thinking for effective go-to-market planning
Skilled in crafting compelling product messaging and positioning
Good App Store Optimization (ASO) skills for maximizing visibility and downloads on app stores in collaboration with ASO team
Data analysis and performance tracking (CR, CPI, etc.) knowledge to measure game success
Creative mindset for orchestrating engaging assets creation
Proficient in cross-functional collaboration and team coordination
Technical product knowledge to translate features into benefits
Strong project management skills for timely delivery of initiatives
Adaptability and agility in response to market and product changes
Good problem-solving skills and a proactive approach to challenges
Great presentation & reporting skills
Great communication and convincing skills
Ability to work with a wide range of profiles (business, game design, analysts, etc.)
Advanced English level is a must
Knowledge of Microsoft Office applications (Word, Excel, PowerPoint)

Preferred Skills:

Experience working with global teams and stakeholders
Familiarity with the Vietnamese gaming market
Knowledge of Vietnamese language

ASSUMPTION: Given the hybrid work arrangement, candidates should be comfortable working independently and managing their time effectively.

💰 Compensation & Benefits

Salary Range: VND 1,200,000,000 - 1,800,000,000 per year (industry standard for mid-senior level marketing roles in Vietnam)

Benefits:

Hybrid working model (3 days WFO and 2 days WFH)
Dynamic workplace environment, with over 18 nationalities, where hundreds of world-renowned game titles were born
Well-being events and policies to support employees physically, mentally, and emotionally
Open-space office, a cafeteria, a terrace, and a Gaming Area
Various training packages, including internal training, sponsorship training, and e-learning (iLearn, Udemy, etc.)
Opportunities to collaborate and train with Gameloft worldwide experts and develop yourselves
An attractive monthly salary alongside Tet and other performance bonuses
Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, Birthday leave, etc.
100% coverage of mandatory insurance and extra healthcare insurance
A monthly allowance to support lunch meals and working-from-home electricity and Internet bills
Other benefits from one of the best employers in Vietnam

Working Hours: 08:30 AM - 06:00 PM, Monday - Friday

ASSUMPTION: The salary range is based on industry standards for mid-senior level marketing roles in Vietnam, with additional benefits and perks to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Mobile Gaming

Company Size: Large (5,001-10,000 employees)

Founded: 1999 (as Gameloft, S.A.)

Company Description:

Gameloft is a leader in the development and publishing of mobile games, with over 1.5 billion downloads per year
The company creates innovative gaming experiences for 25 years, with a portfolio of world-renowned franchises like Asphalt, Dragon Mania Legends, March of Empires, and Dungeon Hunter
Gameloft partners with major rights holders to deliver cool new games to your favorite device, working with Universal, Illumination, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel®, Ferrari®, and many more
Gameloft is also home to Gameloft for brands and Gameloft Business Solutions, offering gaming experiences for brands and carriers, respectively

Company Specialties:

Mobile games
Online entertainment
Advertising
Cross-platform games
Technology
Smartphones
Apps
Programming
Gameplay
Gamification

Company Website: www.gameloft.com

ASSUMPTION: Gameloft's extensive experience and global presence make it an attractive employer for marketing professionals seeking to grow in the gaming industry.

📊 Role Analysis

Career Level: Mid-Senior Level (3-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Director and works closely with local Production teams, global Marketing teams, and an extended network of experts

Work Arrangement: Hybrid (3 days WFO, 2 days WFH) with a flexible and dynamic workplace environment

Growth Opportunities:

Potential to work on multiple game titles and contribute to their success
Chance to collaborate with global teams and gain international experience
Opportunities to train with Gameloft worldwide experts and develop yourselves
Possibility to take on more responsibilities and advance within the marketing department or the company

ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: Hybrid (3 days WFO, 2 days WFH) with an open-space office, a cafeteria, a terrace, and a Gaming Area

Office Location(s): 26 Ung Van Khiem, Binh Thanh District, Ho Chi Minh City, Vietnam

Geographic Context:

Ho Chi Minh City is the largest city in Vietnam, with a population of over 10 million people
The city is known for its vibrant culture, rich history, and diverse culinary scene
Ho Chi Minh City is a major economic hub in Southeast Asia, with a strong focus on technology, manufacturing, and tourism
The city is home to numerous multinational corporations and offers ample opportunities for career growth and development

Work Schedule: 08:30 AM - 06:00 PM, Monday - Friday

ASSUMPTION: Ho Chi Minh City offers a dynamic and multicultural work environment, with ample opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

Screening call: Only candidates whose qualifications align with the role will be contacted
Test: A marketing or product-related test to assess the candidate's skills and knowledge
Interview(s): One or more interviews with the hiring manager, team members, and/or other stakeholders
Offer: A formal job offer, including salary and benefits package, will be extended to the selected candidate

Key Assessment Areas:

Marketing strategy and planning
Product positioning and messaging
App Store Optimization (ASO) skills
Data analysis and performance tracking
Cross-functional collaboration and team coordination
Problem-solving skills and adaptability
Communication and presentation skills

Application Tips:

Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
Showcase your understanding of the mobile gaming industry and Gameloft's products
Demonstrate your ability to work effectively in a hybrid work environment
Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
Be ready to discuss your marketing strategies and ideas for Gameloft's games

ATS Keywords: Product Marketing, Mobile Games, App Store Optimization, Data Analysis, Cross-Functional Collaboration, Marketing Strategy, Gaming Industry, Hybrid Work Environment

ASSUMPTION: The interview process is designed to assess the candidate's skills, knowledge, and cultural fit for the role and the company.

🛠️ Tools & Technologies

Microsoft Office Suite (Word, Excel, PowerPoint)
App Store Optimization (ASO) tools (e.g., App Annie, Sensor Tower)
Data analysis and visualization tools (e.g., Google Analytics, Tableau)
Project management tools (e.g., Asana, Trello)
Marketing automation tools (e.g., Mailchimp, HubSpot)
Social media management tools (e.g., Hootsuite, Buffer)
Gameloft's proprietary tools and platforms

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

Passion: We are driven by our love for games and our commitment to creating the best gaming experiences
Creativity: We foster an environment where innovation and originality thrive
Excellence: We strive for perfection in everything we do, from game design to customer support
Teamwork: We believe in the power of collaboration and the strength of our collective expertise
Adaptability: We embrace change and continuously evolve to stay ahead of the curve in the gaming industry

Work Style:

Dynamic and fast-paced, with a focus on results and continuous improvement
Collaborative and inclusive, with a strong emphasis on teamwork and communication
Flexible and adaptable, with a willingness to take on new challenges and learn from failures
Data-driven and analytical, with a commitment to making informed decisions and measuring success

Self-Assessment Questions:

How do you align with Gameloft's core values, and how have you demonstrated these values in your previous roles?
How do you approach working in a hybrid work environment, and what strategies do you use to stay productive and connected with your team?
How do you balance creativity and data-driven decision-making in your marketing strategies?

ASSUMPTION: Gameloft's culture values the passion, creativity, and adaptability of its employees, fostering a dynamic and innovative work environment.

⚠️ Potential Challenges

Managing multiple stakeholders and projects simultaneously, requiring strong organizational skills and time management
Working in a fast-paced and dynamic industry, with constant changes and new opportunities
Balancing the need for creativity and innovation with data-driven decision-making and performance tracking
Adapting to a hybrid work environment, with the need to manage time effectively and maintain productivity
Collaborating with global teams and stakeholders, requiring strong communication and cultural sensitivity

ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

This role is similar to a Senior Product Marketing Manager in other gaming or entertainment companies, with a focus on mobile games and app store optimization
However, Gameloft's global presence and extensive portfolio of world-renowned franchises make this role unique, offering unparalleled opportunities for growth and development
Compared to related roles in other industries, this position requires a strong passion for gaming and a deep understanding of the mobile gaming market

ASSUMPTION: This role offers a unique blend of marketing, product, and industry-specific skills and experiences, making it an attractive opportunity for professionals seeking to advance in the gaming industry.

📝 Sample Projects

Developing and executing a marketing strategy for a new mobile game launch, from concept to post-launch optimization
Conducting market research and competitive analysis to inform product positioning and messaging for an existing game
Managing promotional assets creation and approval with copyright owners for a game featuring licensed intellectual property
Optimizing app store visibility and performance through ASO strategies, leading to increased downloads and engagement
Collaborating with the user acquisition team to optimize advertising campaigns targeting and assets, improving return on ad spend (ROAS)
Creating documentation and pitch for a game, showcasing its unique features and benefits to the sales team and potential partners

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and initiatives that a Senior Product Marketing Manager at Gameloft may undertake.

❓ Key Questions to Ask During Interview

What are the key marketing challenges facing the company's games in the current market landscape?
How does the marketing team collaborate with production teams, and what are the most effective ways to ensure successful game launches?
What are the company's plans for expanding its presence in the Vietnamese gaming market, and how can this role contribute to that growth?
How does the company support the professional development and growth of its marketing team members?
What are the most important qualities and skills for someone to succeed in this role, and how can the company help me develop those skills?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to understanding the company's goals and culture.

📝 Next Steps for Applicants

To apply for this position:

Submit your application through the provided link
Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
Be ready to discuss your marketing strategies and ideas for Gameloft's games
Follow up with the hiring manager after your interview, expressing your enthusiasm for the role and addressing any concerns or questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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