📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, International
🔹 Company: Life360
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time, Hybrid (2-3 days per week in office)
🔹 Category: Individual and Family Services
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 7+ years in product marketing or go-to-market roles
🔹 Remote Status: Hybrid (with remote work flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategies for Life360’s app, devices, and membership offerings across international markets
- Crafting compelling narratives and localising messaging to drive adoption and engagement
- Conducting market analyses and competitive intelligence to inform strategic planning
- Collaborating with cross-functional teams to ensure compliance, alignment, and timely execution of marketing initiatives
- Building strong customer relationships and delivering customer-centric solutions
ASSUMPTION: This role requires a high degree of autonomy and the ability to manage priorities across multiple time zones and cultural contexts. Successful candidates will have a proven track record of driving global growth and a passion for connecting and protecting families.
📋 Key Responsibilities
✅ Develop comprehensive launch plans, establish clear timelines, and coordinate execution of new software and hardware features across international markets
✅ Create detailed country-specific messaging frameworks, design localised landing pages and overall website content, and partner with integrated marketing to produce creative briefs that resonate with diverse audiences
✅ Conduct targeted market analyses, synthesise user research insights, and assist with localised product-market fit frameworks to help identify and prioritise expansion opportunities
✅ Prepare launch input decks and lead market-readiness reviews within global GTM cycles, providing critical international insights that reduce rework and accelerate time-to-market
✅ Draft regional feature proposals, manage beta feedback reports, and coordinate in-market trials to ensure new product capabilities meet local customer needs and inform the global roadmap
✅ Act as the primary point of contact between local markets and worldwide functions, communicating business needs and feature requirements to influence the product roadmap and improve customer experience
✅ Possess and continuously update expert knowledge of competitor and third-party products and strategies, translating insights into actionable recommendations
✅ Collaborate on the quarterly marketing plans by evaluating product performance, consumer research, and business trends to outline key opportunities and prioritise growth-driving actions
✅ Design and execute regular research programmes - including surveys, interviews, and competitive scans - across priority geographies, delivering actionable reports that guide regional marketing strategies
✅ Compile quarterly country briefs summarising market dynamics, competitive landscapes, user behaviour patterns, and pricing recommendations, enabling data-driven decisions for international growth
✅ Coordinate with legal, finance, operations, and executive leadership to ensure compliance, alignment, and timely execution of marketing initiatives
ASSUMPTION: This role requires a high level of strategic thinking, analytical skills, and the ability to work effectively with cross-functional teams. Successful candidates will have a proven track record of driving global growth and a passion for connecting and protecting families.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years in product marketing or go-to-market roles, with significant international market experience and a track record of driving global growth
Required Skills:
- Exceptional analytical skills, leveraging market dynamics and performance metrics to guide strategic planning and prioritise high-leverage opportunities
- Superior storytelling capabilities and presentation/negotiation skills, influencing senior stakeholders and cross-functional teams with clarity and conviction
- Familiarity with hardware and software ecosystems, enabling proactive feature recommendations and roadmap influence
- Demonstrated success building partnerships and collaborating across Product, Engineering, and Brand functions to meet shared business objectives
- Proven expertise in developing go-to-market strategies with hands-on execution to deliver measurable outcomes
- Proven ability to build strong customer relationships and deliver customer-centric solutions that surprise and delight through innovative, thoughtful details
- Comfortable working autonomously and managing priorities across multiple time zones and cultural contexts
- Passion for Life360’s mission of connecting and protecting families, with the ability to advocate for product excellence at every customer touch point
- Experience working in multinational companies, particularly in EMEA markets
- Fluent in English; additional language skills are highly desirable
Preferred Skills:
- Experience with hardware and software ecosystems
- Experience working with multinational companies in EMEA markets
ASSUMPTION: Successful candidates will have a proven track record of driving global growth and a passion for connecting and protecting families. They will also possess exceptional analytical skills, superior storytelling capabilities, and the ability to work effectively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: £81,000 - £96,000 per year (based on AI estimate, as salary range was not provided)
Benefits:
- Industry leading compensation
- Hybrid working in central London (2-3 days per week) with flexibility to do remote working weeks
- Generous holiday options with flexible PTO
- Bi-annual company retreats
- Learning & Development programmes
- Private comprehensive health & dental insurance
- Employee assistance programme for mental well-being
- Free Life360 Platinum Membership for your preferred circle
- Free Tile Products
Working Hours: Full-time, with a hybrid work arrangement (2-3 days per week in office)
ASSUMPTION: The salary range provided is an AI estimate based on industry standards for a senior product marketing role in the UK. Final salary will be determined based on the candidate's background and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Life360 operates in the individual and family services sector, focusing on mobile-based memberships for families and friends. The company's mission is to keep people close to the ones they love by providing a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch.
Company Size: Life360 has 201-500 employees, making it a mid-sized company. This size allows for a more personalised work environment while still offering the resources and opportunities of a larger organisation.
Founded: Life360 was founded in 2008 and has since grown to serve approximately 76.9 million monthly active users (MAU) across more than 150 countries.
Company Description:
- Life360's mission is to keep people close to the ones they love by providing a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch
- The company serves approximately 76.9 million monthly active users (MAU) across more than 150 countries
- Life360 has more than 500 remote-first employees and offers a hybrid work arrangement with flexibility for remote work weeks
Company Specialties:
- Family networking
- Location-based services
- Mobile
- Connected home
- Connected car
- Consumer tech
- Location sharing
- Safety and crash detection
Company Website: life360.com
ASSUMPTION: Life360 is a well-established company with a strong focus on innovation and delivering for its customers. The company's mission-driven culture is guided by its shared values, which include being a good person, being direct with respect, prioritising members before metrics, and working with high intensity and high impact.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of strategic thinking, analytical skills, and the ability to work effectively with cross-functional teams. Successful candidates will have a proven track record of driving global growth and a passion for connecting and protecting families.
Reporting Structure: The Senior Product Marketing Manager, International will report directly to the Global Head of Product Marketing and work closely with the Global Product Marketing team, Product, Growth, and Marketing teams.
Work Arrangement: This role offers a hybrid work arrangement, with 2-3 days per week in the office and flexibility for remote work weeks.
Growth Opportunities:
- As Life360 continues to grow and expand into new markets, there will be opportunities for the Senior Product Marketing Manager, International to take on additional responsibilities and advance their career within the company
- The company offers Learning & Development programmes to help employees grow both personally and professionally
- Life360's remote-first work environment allows employees to work from anywhere in the world, providing opportunities for career growth and advancement regardless of location
ASSUMPTION: Successful candidates will have a proven track record of driving global growth and a passion for connecting and protecting families. They will also possess exceptional analytical skills, superior storytelling capabilities, and the ability to work effectively with cross-functional teams.
🌍 Location & Work Environment
Office Type: Life360's London office is a hybrid work environment, with 2-3 days per week in the office and flexibility for remote work weeks.
Office Location(s): Life360's London office is located in central London.
Geographic Context:
- London is a major global city with a diverse population and a thriving tech industry
- The city offers a wide range of cultural, entertainment, and dining options, as well as easy access to transportation and other amenities
- London is well-connected to other major cities in the UK and Europe, making it an ideal location for international travel
Work Schedule: The work schedule for this role is full-time, with a hybrid work arrangement (2-3 days per week in the office).
ASSUMPTION: Life360's hybrid work environment offers employees the best of both worlds: the opportunity to work from home when needed and the ability to collaborate and connect with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and other team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and analytical skills
- Storytelling capabilities and presentation/negotiation skills
- Familiarity with hardware and software ecosystems
- Ability to work effectively with cross-functional teams
- Passion for Life360’s mission and ability to advocate for product excellence
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with international markets and your ability to work autonomously and manage priorities across multiple time zones and cultural contexts
- Demonstrate your passion for Life360’s mission and your ability to connect with and protect families
- Prepare examples of your go-to-market strategies and their outcomes to showcase your strategic thinking and analytical skills
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Product Marketing, Go-to-market Strategy, International Markets, Customer Insights, Messaging, Positioning, Competitive Intelligence, Cross-functional Collaboration, Analytical Skills, Storytelling, Negotiation Skills, Hardware Ecosystems, Software Ecosystems, Global Growth, Family Connectivity, Safety, Crash Detection
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, storytelling capabilities, and ability to work effectively with cross-functional teams. Successful candidates will have a proven track record of driving global growth and a passion for connecting and protecting families.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
- Project management tools (e.g., Asana, Trello, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Data analysis and visualisation tools (e.g., Tableau, Power BI, Google Data Studio)
ASSUMPTION: Successful candidates will have experience with a range of tools and technologies relevant to product marketing and go-to-market strategy. They will also be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Be a Good Person - We have a team of high integrity people you can trust
- Be Direct With Respect - We communicate directly, even when it’s hard
- Members Before Metrics - We focus on building an exceptional experience for families
- High Intensity, High Impact - We do whatever it takes to get the job done
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and customer-centric
- Agile and adaptable
Self-Assessment Questions:
- Do you have a proven track record of driving global growth in product marketing or go-to-market roles?
- Are you comfortable working autonomously and managing priorities across multiple time zones and cultural contexts?
- Do you have a passion for Life360’s mission of connecting and protecting families?
- Are you able to advocate for product excellence at every customer touch point?
- Do you have exceptional analytical skills and the ability to translate market dynamics and performance metrics into strategic planning and high-leverage opportunities?
- Are you a strong communicator with superior storytelling capabilities and presentation/negotiation skills?
- Do you have experience working with multinational companies, particularly in EMEA markets?
- Are you fluent in English, with additional language skills being highly desirable?
ASSUMPTION: Successful candidates will align with Life360’s company values and work style. They will also have a proven track record of driving global growth and a passion for connecting and protecting families.
⚠️ Potential Challenges
- The role requires a high degree of autonomy and the ability to manage priorities across multiple time zones and cultural contexts
- Successful candidates will need to be comfortable working in a fast-paced, dynamic environment and adapting to change
- The role may require occasional travel to international markets to conduct research and meet with local teams
- The role may involve working with diverse teams across multiple time zones, which can present communication and collaboration challenges
ASSUMPTION: Successful candidates will be comfortable working autonomously and managing priorities across multiple time zones and cultural contexts. They will also be able to adapt to change and work effectively with diverse teams.
📈 Similar Roles Comparison
- This role is similar to other senior product marketing roles, but with a specific focus on international markets and a hybrid work arrangement
- Compared to other senior product marketing roles, this role may require more autonomy and the ability to work effectively with diverse teams across multiple time zones
- Career path comparison: This role offers opportunities for growth and advancement within Life360, as well as the potential to take on additional responsibilities and advance one's career within the company
ASSUMPTION: Successful candidates will have a proven track record of driving global growth and a passion for connecting and protecting families. They will also possess exceptional analytical skills, superior storytelling capabilities, and the ability to work effectively with cross-functional teams.
📝 Sample Projects
- Developing a go-to-market strategy for a new software feature in the UK market, including market research, competitive analysis, and messaging framework
- Conducting a market analysis for a new hardware product in Germany, including customer interviews, focus groups, and market segmentation
- Managing a beta feedback report for a new feature in Brazil, including data analysis, user feedback synthesis, and feature refinement
ASSUMPTION: Successful candidates will have experience with a range of project types relevant to product marketing and go-to-market strategy. They will also be comfortable working autonomously and managing priorities across multiple time zones and cultural contexts.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to international expansion and how this role fits into that strategy?
- How does the company support employees working remotely and managing priorities across multiple time zones?
- Can you provide examples of how the company has adapted to change and evolved its product offerings to meet the needs of its customers?
- How does the company measure the success of its go-to-market strategies, and how does this role contribute to that process?
- What opportunities are there for growth and advancement within the company, and how does the company support employees in their career development?
ASSUMPTION: Successful candidates will be curious and proactive in their approach to the interview process, asking insightful questions about the role, the company, and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Life360 careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Life360's mission, values, and company culture
- Be ready to discuss your experience with international markets and your ability to work autonomously and manage priorities across multiple time zones and cultural contexts
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
