📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, ISV Partners
🔹 Company: Confluent
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: Mid-Senior Level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing strategic go-to-market strategies with ISV partners
- Crafting compelling messaging and content for integrated solutions
- Collaborating cross-functionally with Product, Sales, and Marketing teams
- Growing partnerships and driving joint success with ISV ecosystem
ASSUMPTION: This role requires a strong background in product marketing within high-tech companies, with a specific focus on ISV partnerships or technology alliances.
📋 Key Responsibilities
✅ Lead strategic go-to-market efforts with Independent Software Vendors (ISVs)
✅ Develop joint messaging, positioning, and go-to-market strategies with partners
✅ Collaborate with cross-functional teams to execute enablement, training, and marketing activities
✅ Gather market insights and refine strategies based on customer and partner feedback
✅ Support joint product and solution launches, ensuring field teams and partners are enabled
ASSUMPTION: This role involves a high degree of collaboration and influencing others to drive joint success with ISV partners.
🎯 Required Qualifications
Education: MBA or equivalent experience; Bachelor’s Degree in Computer Science, Engineering, or a related technical field preferred
Experience: 7+ years of experience in product marketing roles within enterprise software, specifically in SaaS/Cloud environments, with a strong focus on ISV partnerships or technology alliances
Required Skills:
- Proven ability to develop compelling, value-oriented messaging and create engaging content for integrated solutions
- Strong track record of collaborating effectively with ISVs and navigating complex technical and business environments
- Technical foundation with the ability to understand and communicate product capabilities effectively in the context of ISV integrations and joint solutions
Preferred Skills:
- Experience working with specific ISV partners mentioned (Databricks, MongoDB, SAP)
- Familiarity with data streaming platforms
ASSUMPTION: Candidates with experience in the data streaming or event-driven architecture space may have an advantage.
💰 Compensation & Benefits
Salary Range: $178,500 - $209,700 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company matching
- Generous time off and flexible work arrangements
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Data streaming and event-driven architecture
Company Size: Large (1,000+ employees)
Founded: 2012
Company Description:
- Confluent is the company behind Apache Kafka, an open-source distributed event streaming platform
- The company provides a fully-managed, cloud-native streaming data infrastructure service
- Confluent's mission is to put data in motion, enabling companies to react faster, build smarter, and deliver experiences as dynamic as the world around them
Company Specialties:
- Data streaming
- Event-driven architecture
- Real-time data integration
- Cloud-native streaming data infrastructure
Company Website: https://www.confluent.io/
ASSUMPTION: Confluent is a well-established company in the data streaming and event-driven architecture space, with a strong focus on open-source technology and cloud-native solutions.
📊 Role Analysis
Career Level: Mid-Senior Level
Reporting Structure: This role reports directly to the Director of Product Marketing, ISV Partnerships
Work Arrangement: Remote OK, with flexible work arrangements
Growth Opportunities:
- Potential to grow into a leadership role within the ISV Partnerships team
- Opportunities to work on strategic initiatives and influence the company's go-to-market strategy
- Chance to gain experience in a high-growth, innovative technology sector
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success with ISV partners.
🌍 Location & Work Environment
Office Type: Remote (no physical office required)
Office Location(s): United States (remote work)
Geographic Context:
- Confluent is a remote-first company, with employees working from various locations across the United States
- The company's headquarters are in Mountain View, California
- Remote employees can expect a flexible, collaborative work environment with a strong focus on results and impact
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely
ASSUMPTION: Remote employees can expect a high degree of autonomy and the need to manage their time effectively to meet project deadlines and deliverables.
💼 Interview & Application Insights
Typical Process:
- Phone screen with a member of the Talent Acquisition team
- Technical interview with a Product Marketing Manager or Director
- Case study presentation or project discussion
- Final interview with the hiring manager and/or other stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Technical understanding of data streaming and event-driven architecture
- Collaboration and influencing skills
Application Tips:
- Highlight your experience with ISV partnerships and integrated solutions in your resume and cover letter
- Prepare for behavioral questions that assess your ability to collaborate, influence, and drive results in a cross-functional environment
- Be ready to discuss your understanding of Confluent's products and the data streaming market
ATS Keywords: Product Marketing, ISV Partnerships, SaaS, Cloud, Strategic Messaging, Content Development, Cross-Functional Collaboration, Market Insight
ASSUMPTION: The interview process for this role will place a strong emphasis on assessing the candidate's strategic thinking, communication, and collaboration skills, as well as their technical understanding of data streaming and event-driven architecture.
🛠️ Tools & Technologies
- Apache Kafka
- Confluent Cloud
- Salesforce
- Marketo
- Google Workspace (G Suite)
ASSUMPTION: The tools and technologies listed are subject to change and may evolve as the company's products and services grow and develop.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Confluent, One Team
- Embrace the Unknown
- Act Boldly
- Inspire Each Other
Work Style:
- Collaborative and inclusive
- Results-driven and focused on impact
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where priorities may shift quickly?
- Are you comfortable working remotely and managing your time effectively?
- Do you enjoy collaborating with cross-functional teams and influencing others to drive joint success?
ASSUMPTION: Confluent values candidates who are adaptable, results-driven, and committed to continuous learning and improvement, with a strong focus on collaboration and customer success.
⚠️ Potential Challenges
- Navigating a complex, fast-paced environment with multiple stakeholders
- Balancing the needs and priorities of both Confluent and its ISV partners
- Keeping up with the latest trends and developments in the data streaming and event-driven architecture space
- Managing remote work and the need for effective communication and time management
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a deep understanding of Confluent's products and the data streaming market.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager - ISV Partnerships at other data streaming or event-driven architecture companies, such as Eventbrite or Solace
- However, Confluent's focus on open-source technology and cloud-native solutions sets it apart from many competitors
- Career progression in this role may involve moving into a leadership position within the ISV Partnerships team or transitioning into a related role, such as a Senior Product Marketing Manager - Strategic Accounts
ASSUMPTION: Candidates should research Confluent's competitors and industry trends to better understand the unique aspects of this role and the company's offerings.
📝 Sample Projects
- Developing a go-to-market strategy for a new ISV partnership, including messaging, positioning, and launch plan
- Creating a series of webinars or other content assets to educate customers and partners about the benefits of integrating with Confluent's data streaming platform
- Conducting market research and competitive analysis to inform strategic decision-making and improve Confluent's offerings
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Senior Product Marketing Manager - ISV Partnerships might work on, but the specific projects will vary depending on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader ISV Partnerships strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how this role will collaborate with other teams within Confluent?
- How does Confluent support the professional development and growth of its employees, particularly in this role?
- What are the most significant challenges facing the ISV Partnerships team, and how can this role help address them?
- How does Confluent measure the success of its ISV Partnerships, and what key performance indicators (KPIs) will this role be responsible for tracking?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, as well as to demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with ISV partnerships, integrated solutions, and data streaming or event-driven architecture
- Prepare for behavioral questions that assess your collaboration, communication, and problem-solving skills
- Research Confluent's products, market, and competitors to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager or Talent Acquisition team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
