Senior Product Marketing Manager, Launch

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager, Launch

🔹 Company: Pure Storage

🔹 Location: Santa Clara, California

🔹 Job Type: On-site

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading product launches from conception through release and campaign delivery
• Prioritizing launch portfolio and driving alignment with executive leadership
• Developing high-level messaging and narratives for launches
• Coordinating executive reviews and ensuring seamless launch progress

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to balance multiple priorities and stakeholders.

📋 Key Responsibilities

✅ Lead product launches from conception through release and campaign delivery

✅ Prioritize launch portfolio and drive consensus with executive leadership

✅ Balance objectives of product group, marketing, and sales to achieve cross-functional goals

✅ Represent launch portfolio in various functions and coordinate executive reviews

✅ Develop high-level messaging and narratives for launches

✅ Ensure seamless launch progress, remediate issues, and improve processes

✅ Create and maintain key documentation, templates, and launch references deck

✅ Own and ensure all aspects of launch are executed, supporting internal stakeholders

ASSUMPTION: This role requires a deep understanding of product launch procedures, strong narrative and analytical skills, and exceptional leadership abilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)

Experience: 10+ years of experience in marketing, product marketing, or solutions marketing

Required Skills:

• Deep understanding of product launch process, procedures, trends, and challenges
• Proven track record of developing and executing successful marketing launches and campaigns
• Strong analytical skills and ability to translate complex technical concepts into clear, compelling messaging and content
• Excellent written and verbal communication skills, including strong narrative skills
• Exceptional leadership skills with the ability to lead cross-functional teams, align executive leadership, exercise independent judgment, and provide strategic recommendations that drive actionable results

Preferred Skills:

• Experience with data, infrastructure/IT or related technologies

ASSUMPTION: Given the strategic nature of this role, candidates with a strong background in product marketing and a proven track record of successful launches are preferred.

💰 Compensation & Benefits

Salary Range: $176,000 - $265,000 USD per year

Benefits:

• Flexible Time Off
• Wellness Resources
• Company-Sponsored Team Events
• Incentive Pay
• Equity

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is reflective of the labor market across applicable locations and may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Pure Storage operates in the IT Services and IT Consulting industry, focusing on enterprise storage, data center, and cloud computing solutions.

Company Size: Pure Storage has 5,001-10,000 employees, providing ample opportunities for growth and collaboration.

Founded: 2009, with a mission to uncomplicate data storage and deliver a cloud experience that empowers organizations.

Company Description:

• Pure Storage provides a cloud experience that empowers every organization to get the most from their data while reducing the complexity and expense of managing the infrastructure behind it.
• The company's commitment to providing true storage as-a-service gives customers the agility to meet changing data needs at speed and scale.
• Pure Storage believes it can make a significant impact in reducing data center emissions worldwide through its environmental sustainability efforts.

Company Specialties:

• Enterprise Storage
• Data Center
• Server virtualization
• Desktop virtualization
• Oracle database
• Cloud computing
• Solid State Disk
• Flash memory
• Data Storage
• Cybersecurity
• Ransomware
• Kubernetes
• Data Analytics
• AI
• Cloud Storage
• Artificial Intelligence
• Data Recovery
• SQL Servers
• SAP HANA
• Data Backup
• IT Operations
• IT Management
• Storage As A Service
• Private Cloud
• Public Cloud
• and Multi Cloud

Company Website: http://www.purestorage.com

ASSUMPTION: Pure Storage is a well-established company with a strong focus on innovation and sustainability, providing a dynamic work environment for employees.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring extensive experience and strategic decision-making.

Reporting Structure: The Senior Product Marketing Manager, Launch will report directly to the Head of Product Marketing and work closely with cross-functional teams, including product, marketing, and sales.

Work Arrangement: This role requires an on-site presence in the Santa Clara, California office, with flexibility for PTO, work travel, or other approved leave.

Growth Opportunities:

• Advancement to a leadership role within the product marketing team or related functions
• Expanding expertise in enterprise storage, data center, or cloud computing solutions
• Developing skills in strategic planning, cross-functional team leadership, and executive communication

ASSUMPTION: Given the strategic nature of this role and Pure Storage's commitment to employee growth, there are ample opportunities for career advancement and skill development.

🌍 Location & Work Environment

Office Type: Pure Storage's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 2555 Augustine Drive, Santa Clara, CA 95054, US

Geographic Context:

• Santa Clara is located in the heart of Silicon Valley, providing ample opportunities for professional networking and growth.
• The area offers a diverse range of cultural attractions, recreational activities, and dining options.
• Santa Clara enjoys a Mediterranean climate, with mild winters and warm, dry summers.

Work Schedule: Full-time, typically 40 hours per week, with flexibility for PTO, work travel, or other approved leave.

ASSUMPTION: The on-site work arrangement at Pure Storage's headquarters provides an engaging and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team or a hiring manager
• On-site or virtual interview with the hiring manager and cross-functional team members
• Final interview with the Head of Product Marketing or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team collaboration abilities
li>Communication and presentation skills
• Understanding of product launch processes and enterprise storage solutions

Application Tips:

• Tailor your resume and cover letter to highlight your experience with product launches, strategic planning, and cross-functional team leadership
• Prepare examples of successful marketing campaigns or launches you've led, emphasizing your ability to drive results and meet objectives
• Demonstrate your understanding of Pure Storage's products and market position in your application materials

ATS Keywords: Product Launch, Marketing, Leadership, Strategic Planning, Cross-Functional Teams, Enterprise Storage, Data Center, Cloud Computing

ASSUMPTION: Given the competitive nature of the IT industry and the strategic importance of this role, applicants should be prepared to demonstrate their expertise and fit for the position through a thorough interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (e.g., Asana, Jira, Trello)
• Marketing automation and analytics tools (e.g., Marketo, Salesforce, Google Analytics)
• Product launch management tools (e.g., ProductPlan, ProductFlow)

ASSUMPTION: Familiarity with relevant marketing, project management, and product launch tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers.
• Growth: We give you the space and support to grow along with us and contribute to something meaningful.
• Team: We build each other up and set aside ego for the greater good.

Work Style:

• Collaborative and cross-functional, with a focus on driving results and meeting objectives
• Fast-paced and dynamic, with a focus on continuous improvement and innovation
• Data-driven and analytical, with a focus on using data to inform decision-making and strategy

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment and enjoy working with cross-functional teams?
• Are you comfortable leading strategic planning and driving results in a dynamic, data-driven organization?
• Do you have a proven track record of successful product launches and a deep understanding of enterprise storage solutions?

ASSUMPTION: Applicants should carefully consider their fit with Pure Storage's company values and work style, as well as their qualifications and experience in product marketing and launch management.

⚠️ Potential Challenges

• Balancing multiple priorities and stakeholders in a fast-paced, dynamic environment
• Keeping up with the latest trends and innovations in enterprise storage and cloud computing
• Managing a high volume of work and meeting tight deadlines
• Navigating a large, complex organization and building effective relationships with cross-functional teams

ASSUMPTION: Applicants should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role differs from other product marketing positions in its focus on launch management and strategic planning, requiring a deeper understanding of product launch processes and enterprise storage solutions.
• Compared to other senior-level marketing roles, this position places a greater emphasis on cross-functional team leadership and executive communication.
• Career paths for this role may include advancement to a leadership role within the product marketing team or related functions, with opportunities for skill development in strategic planning, cross-functional team leadership, and executive communication.

ASSUMPTION: Applicants should carefully consider the unique aspects of this role and how their qualifications and experience align with the required skills and responsibilities.

📝 Sample Projects

• Developing and executing a successful product launch campaign for a new enterprise storage solution
• Leading a cross-functional team to create and deliver a comprehensive launch plan, including messaging, positioning, and go-to-market strategy
• Conducting market research and competitive analysis to inform product launch strategy and positioning

ASSUMPTION: Applicants should be prepared to discuss their experience with product launches, strategic planning, and cross-functional team leadership, as well as their familiarity with enterprise storage solutions and market trends.

❓ Key Questions to Ask During Interview

• Can you describe the current launch portfolio and priorities for the team?
• How does this role collaborate with other functions, such as product, marketing, and sales, to achieve cross-functional goals?
• What are the key challenges and opportunities facing the product marketing team and the broader organization?
• How does Pure Storage support the growth and development of its employees, particularly in senior-level roles?
• What are the most important qualities and skills for success in this role, according to the hiring manager and team members?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the organization, as well as to demonstrate their qualifications and fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with product launches, strategic planning, and cross-functional team leadership
• Prepare examples of successful marketing campaigns or launches you've led, emphasizing your ability to drive results and meet objectives
• Demonstrate your understanding of Pure Storage's products and market position in your application materials
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.