Senior Product Marketing Manager - Migrations

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager - Migrations

🔹 Company: Snowflake

🔹 Location: Menlo Park, California, United States (Hybrid role, 3 days per week in office)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 6+ years of proven product marketing experience

🔹 Remote Status: Hybrid (3 days per week in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for migrations
• Collaborating cross-functionally with various teams to create messaging, content, and sales enablement materials
• Executing and being accountable for the success of go-to-market campaigns
• Communicating customer requirements and providing input to product management
• Acting as a thought leader and expert in market/competitive intelligence

ASSUMPTION: This role requires a high level of collaboration and strategic thinking to position Snowflake as the destination for workload migration. The ideal candidate will have a strong background in product marketing, preferably in data management or analytics, and be able to work effectively with various teams.

📋 Key Responsibilities

✅ Build and execute a go-to-market strategy and innovative programs that position the Snowflake platform as the destination to migrate workloads to.

✅ Create crisp and compelling messaging, content, sales enablement, and more to be used by Snowflake marketing and sales teams, as well as partner teams

✅ Collaborate cross-functionally with demand generation, content marketing, sales, product management, Alliances and other teams to build alignment around go-to-market plans

✅ Execute and be accountable for the success of go-to-market campaigns

✅ Communicate customer requirements and provide input to product management on product enhancements and future product direction

✅ Develop market/competitive intelligence, acting as our thought leader and expert

ASSUMPTION: The responsibilities listed above are essential for driving the success of Snowflake's migration strategy. The ideal candidate will be able to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: BS/BA, MBA preferred

Experience: 6+ years of proven product marketing experience ideally related to data management or analytics

Required Skills:

• Cross-functional team management and organizational skills, influence without authority, including senior management
• Excellent communication skills, and can engage internal leaders/teams across functions and external stakeholders
• Strong written communication skills and ability to synthesize complex information into clear and concise presentations and plans
• Demonstrated track record of building and executing successful go-to-market programs and campaigns
• Analytical mindset, interpreting and summarizing data with actionable insights
• Technical- and business-benefit understanding of prevailing and emerging data technologies, on-premises and in the cloud

Preferred Skills:

• Willingness to travel up to 25% of time

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should have a strong background in product marketing and be able to work effectively with various teams.

💰 Compensation & Benefits

Salary Range: The estimated base salary range for this role is $155,000 - $216,300 USD. Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

Benefits:

• Medical, dental, vision, life, and disability insurance
• 401(k) retirement plan
• Flexible spending and health savings account
• At least 12 paid holidays
• Paid time off
• Parental leave
• Employee assistance program

Working Hours: Full-time, with a flexible work arrangement requiring 3 days per week in the office. The specific hours may vary depending on the candidate's location and team needs.

ASSUMPTION: The salary range and benefits listed above are based on the information provided in the job listing. However, the actual compensation may vary depending on the candidate's qualifications and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake is a software development company specializing in data warehousing, cloud, analytics, data lake, marketing analytics, data applications, data engineering, data science, and data exchange.

Company Size: Snowflake has 5,001-10,000 employees, making it a large organization with significant resources and opportunities for growth.

Founded: Snowflake was founded in 2012 and is headquartered in the cloud, with offices worldwide.

Company Description:

• Snowflake delivers the AI Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.
• Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads.
• Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• Data Exchange

Company Website: snowflake.com

ASSUMPTION: Snowflake is a well-established company with a strong focus on data management and analytics. The company's size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product marketing.

Reporting Structure: The Senior Product Marketing Manager - Migrations will report directly to the Vice President of Product Marketing.

Work Arrangement: This is a hybrid role requiring 3 days per week in the office. The specific office location can be either Menlo Park, CA or Bellevue, WA.

Growth Opportunities:

• As Snowflake continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or move into a management role.
• The company's global presence also offers opportunities for international assignments or relocation.

ASSUMPTION: This role offers significant opportunities for career growth and development within Snowflake's marketing organization.

🌍 Location & Work Environment

Office Type: Snowflake's offices are modern and collaborative workspaces designed to foster innovation and creativity.

Office Location(s): Menlo Park, CA or Bellevue, WA

Geographic Context:

• Menlo Park, CA is located in the heart of Silicon Valley, offering easy access to top tech companies and a vibrant startup ecosystem.
• Bellevue, WA is a thriving city located near Seattle, with a strong tech industry and a high quality of life.

Work Schedule: The work schedule for this role is flexible, with a focus on results and outcomes rather than hours worked.

ASSUMPTION: The office locations for this role offer a dynamic and innovative work environment, with access to a wide range of amenities and resources.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Behavioral and technical interview with the hiring manager and/or team members
• Final interview with the Vice President of Product Marketing

Key Assessment Areas:

• Product marketing experience and expertise
• Cross-functional collaboration and teamwork skills
• Communication and presentation skills
• Analytical and problem-solving skills

Application Tips:

• Highlight your relevant product marketing experience and achievements in your resume and cover letter.
• Demonstrate your understanding of Snowflake's products and the migration market in your application materials.
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments.

ATS Keywords: Product Marketing, Migrations, Go-to-Market, Cross-Functional Collaboration, Data Management, Analytics, Cloud, Snowflake

ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing experience and expertise, as well as their ability to work effectively with various teams.

🛠️ Tools & Technologies

• Snowflake's proprietary data platform
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The tools and technologies listed above are commonly used in product marketing roles and may vary depending on the specific needs of the team and organization.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Inclusive
• Innovative
• Performance Driven
• Trustworthy

Work Style:

• Collaborative and team-oriented
• Results-driven and outcome-focused
• Adaptable and open to change
• Data-driven and analytical

Self-Assessment Questions:

• Do you align with Snowflake's company values and work style?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have a proven track record of driving results through cross-functional collaboration and teamwork?

ASSUMPTION: Snowflake's company values and work style emphasize collaboration, innovation, and a customer-focused approach. Candidates should be able to demonstrate their alignment with these values and work style in their application materials and interviews.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the fast-paced, dynamic nature of the tech industry
• Balancing the need for strategic thinking with tactical execution
• Adapting to changes in the market and Snowflake's product offerings

ASSUMPTION: The potential challenges listed above are common in product marketing roles, particularly in a fast-growing company like Snowflake. Candidates should be prepared to address these challenges proactively and demonstrate their ability to thrive in a dynamic environment.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this role has a specific focus on migrations and requires a deep understanding of data management and analytics.
• Industry-specific context: The data management and analytics industry is highly competitive and dynamic, with a constant stream of new technologies and trends.
• Career path comparison: This role offers significant opportunities for career growth and development within Snowflake's marketing organization, as well as potential opportunities for international assignments or relocation.

ASSUMPTION: This role is unique in its focus on migrations and requires a specific set of skills and expertise. Candidates should be prepared to demonstrate their relevant experience and knowledge in their application materials and interviews.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new migration product or feature
• Creating compelling messaging and content for a migration-focused marketing campaign
• Collaborating with sales and product teams to develop sales enablement materials and training for migration-related products

ASSUMPTION: The sample projects listed above are illustrative of the types of projects a Senior Product Marketing Manager - Migrations might work on. The specific projects may vary depending on the needs of the team and organization.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the migration market, and how does Snowflake's platform address them?
• How does the team collaborate and communicate to ensure alignment and success in our go-to-market campaigns?
• What opportunities are there for growth and development within the product marketing organization at Snowflake?
• How does Snowflake support work-life balance for its employees, particularly in a hybrid work arrangement?
• What are the key priorities for the first 90 days in this role?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the company. Candidates should be prepared to ask thoughtful and insightful questions throughout the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: careers.snowflake.com
• Customize your resume and cover letter to highlight your relevant product marketing experience and achievements
• Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
• Follow up with the Snowflake HR team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.