Senior Product Marketing Manager, Platform

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager, Platform

🔹 Company: Board International

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving a cohesive marketing strategy for the Board Enterprise Planning Platform
• Partnering with cross-functional teams to deliver compelling messaging and marketing campaigns
• Building persona profiles and developing Go-To-Market strategies
• Leading product launches and customer interviews for case study development
• Analyzing marketing pipeline performance and developing corrective actions

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to manage multiple projects in a fast-paced environment.

📋 Key Responsibilities

✅ Build persona profiles that influence the marketing strategy, including developing Go-To-Market (GTM) and marketing strategies

✅ Develop compelling messaging, value proposition, and positioning to communicate client value and differentiation for the Board platform

✅ Ensure consistent messaging across all touchpoints and refine messaging based on competitive shifts and feedback

✅ Create content that fuels demand generation, including blogs, videos, customer stories, customer leave-behinds, infographics, and social posts

✅ Partner with product management to align on long-term platform strategies and product roadmaps

✅ Monitor Seismic usage analytics to identify high-performing assets and apply insights to optimize future content development

✅ Lead anchor product launches with cross-functional teams to drive awareness, creativity, engagement with target buyers through marketing tactics aligned to their buying decisions

✅ Lead customer interviews in the case study development process to demonstrate the value created and outcomes achieved using the Board platform

✅ Analyze marketing pipeline performance to identify gaps and improvement opportunities and develop corrective actions to meet business objectives

ASSUMPTION: This role requires strong analytical skills, excellent written communication, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience as a B2B Product Marketer with a focus on SaaS or enterprise software, preferably in the EPM/CPM market

Required Skills:

• Excellent interpersonal skills to interact and collaborate across cross-functional teams and partners
• Highly proactive self-starter with the ability to manage multiple projects in a fast-paced, high-growth company
• Strong cross-team collaboration skills and comfort with high-visibility initiatives
• Exceptional written communication and presentation skills to educate and inspire small and large audiences

Preferred Skills:

• Experience with the EPM/CPM market
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the EPM/CPM market and additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience in the Boston area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and company holidays
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Enterprise Planning and Performance Management

Company Size: Medium-sized company with 501-1,000 employees, offering a collaborative and dynamic work environment

Founded: 1994, with a rich history and established presence in the market

Company Description:

• Board's Enterprise Planning Platform delivers solutions that help over 2,000 organizations worldwide plan smarter, enabling actionable insights and better outcomes
• Partners with global enterprises such as H&M, BASF, Burberry, Toyota, Coca-Cola, Kraft Heinz, and HSBC to deploy end-to-end planning applications
• Recognized by leading analysts and subject matter experts, including Gartner, Nucleus, and Dresner

Company Specialties:

• Budgeting
• Planning & Forecasting
• Financial Consolidation
• Profitability Analysis
• Performance Management
• Strategy Management
• Statutory Reporting
• Reporting & Analysis
• Dashboards & Scorecards
• Integrated Business Planning
• FP&A
• Decision-Making
• Enterprise Planning
• Retail Planning
• Financial Planning
• Supply Chain Planning
• Artificial Intelligence

Company Website: http://www.board.com

ASSUMPTION: Board International is an established company with a strong reputation in the enterprise planning and performance management space.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company

Reporting Structure: Reports directly to the VP of Product Marketing, with close collaboration with Demand Generation, Field Marketing, Product Management, Solutions, and Sales teams

Work Arrangement: On-site, with potential for flexible work arrangements based on business needs and individual circumstances

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Director or VP of Product Marketing
• Expansion into other areas of the business, such as sales or product management
• International opportunities, as Board has offices in multiple countries around the world

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities for advancement within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): 33 Broad St, Boston, Massachusetts 02109, US

Geographic Context:

• Boston is a vibrant, historic city with a strong tech industry and a high cost of living
• The office is located in the heart of downtown Boston, offering easy access to public transportation and numerous amenities
• The area is known for its diverse culture, excellent dining, and numerous outdoor activities

Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The office environment is collaborative and dynamic, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• On-site interview with cross-functional team members
• Final interview with the VP of Product Marketing
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Excellent communication and presentation skills
• Ability to manage multiple projects and prioritize tasks
• Collaboration and teamwork skills
• Industry knowledge and understanding of the EPM/CPM market

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with the EPM/CPM market and your understanding of the Board platform
• Demonstrate your ability to think strategically and develop compelling messaging for the Board platform

ATS Keywords: Product Marketing, SaaS, Enterprise Software, B2B Marketing, Messaging, Value Proposition, Content Creation, Demand Generation, Cross-Functional Collaboration, Analytical Skills, Customer Interviews, Market Research, Presentation Skills, Project Management, Growth Mindset, Interpersonal Skills

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.

🛠️ Tools & Technologies

• Seismic (sales enablement and content management platform)
• Marketo (marketing automation platform)
• Salesforce (CRM)
• Microsoft Office Suite (Word, PowerPoint, Excel)

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on execution
• Adaptable and open to change

Self-Assessment Questions:

• Do you have experience working in a fast-paced, dynamic environment?
• Are you comfortable collaborating with cross-functional teams and partners?
• Do you have a proven track record of developing and executing successful marketing campaigns?

ASSUMPTION: Candidates who are a strong cultural fit for Board International will be collaborative, innovative, and results-driven, with a strong focus on customer-centricity.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Keeping up with competitive shifts and market trends in the EPM/CPM market
• Collaborating effectively with cross-functional teams and partners
• Adapting to changes in the market and the company's product roadmap

ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Marketing Manager role in other SaaS or enterprise software companies, but with a focus on the EPM/CPM market
• Compared to other roles in the EPM/CPM market, this role offers a unique opportunity to work with a well-established company with a strong reputation and a global presence
• Career path comparison: This role offers strong growth potential for the right candidate, with opportunities for advancement within the marketing department and the company as a whole

ASSUMPTION: Candidates should research similar roles in the EPM/CPM market and consider how their experience and skills align with the requirements of this role.

📝 Sample Projects

• Developing a comprehensive Go-To-Market strategy for a new product launch, including messaging, content, and marketing campaigns
• Conducting customer interviews to gather insights and develop case studies that demonstrate the value created and outcomes achieved using the Board platform
• Analyzing marketing pipeline performance and developing corrective actions to meet business objectives

ASSUMPTION: These sample projects are representative of the types of initiatives a Senior Product Marketing Manager at Board International might work on, but the specific projects will vary depending on the company's priorities and the individual's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as sales and product management?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• What opportunities are there for growth and advancement within the marketing department and the company as a whole?
• How does the company support work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help candidates better understand the company's strategy, culture, and opportunities for growth and advancement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching the company, the EPM/CPM market, and the Board platform
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
• If you are selected for the final round, be prepared to present a strategic marketing plan for the Board platform

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.