Senior Product Marketing Manager / Product Marketing Lead

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager / Product Marketing Lead

🔹 Company: Assort Health

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Healthtech

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for AI agents in healthcare
• Crafting compelling narratives and positioning frameworks that resonate with stakeholders
• Leading integrated launches and sales enablement efforts to drive pipeline growth
• Collaborating with cross-functional teams, including product and sales, to achieve common goals

ASSUMPTION: This role requires a strong background in B2B SaaS product marketing, with a focus on non-technical buyers. Experience in healthtech or related industries is a plus.

📋 Key Responsibilities

✅ Craft and socialize a unified messaging and positioning framework that resonates with COOs, practice managers, and clinicians

✅ Lead integrated launches (briefs, assets, metrics) that deliver 30%+ of net-new pipeline

✅ Produce customer proof—case studies, video spotlights, ROI models—that shorten sales cycles by 20%

✅ Build and maintain the sales-enablement kit (narrative deck, battlecards, ROI calculator, objection handling)

✅ Partner with Product on pricing & packaging experiments that accelerate ARR growth

✅ Spin up an EHR-integration microsite that ranks on page 1 and doubles demo requests

✅ Refresh battlecards after a competitor raises funding

✅ Launch and analyze an A/B nurture sequence to lift MQL-to-SQL conversion by 15%

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation. Strong communication and project management skills are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-8 years of B2B SaaS product marketing experience, with a focus on non-technical buyers

Required Skills:

• Exceptional written, verbal, and visual communication skills
• Technical depth that allows for briefing engineers and reassuring CIOs
• Fluency with HubSpot/Marketo, GA/Looker, and basic design tools (Slides, Figma)

Preferred Skills:

• Experience inside provider orgs, EHR ecosystems, or applied AI platforms

ASSUMPTION: Candidates with a strong background in B2B SaaS product marketing and a passion for healthcare technology are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $150,000 - $215,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Medical, dental, vision
• 401(k) match
• Wellness stipend
• Unlimited PTO

Working Hours: Full-time, with flexible hours and a focus on results

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Healthtech, with a focus on patient access and AI-driven solutions

Company Size: Early-stage startup, with a growing team and significant funding

Founded: 2021, with a mission to make exceptional healthcare accessible anytime, anywhere, for everyone

Company Description:

• Assort Health is re-imagining patient access with omnichannel AI agents that eliminate phone trees, cut wait times, and help specialty clinics scale care
• Backed by leading healthcare investors, Assort is building the operating system for the next generation of provider-patient interactions
• Assort is led by Jon (Founder of Shimmer YC S21, 7 publications in healthcare AI, former UCSF med student, Stanford grad) and Jeff (former Head of Product Engineering at Athelas/Commure, first engineer at Cameo, engineer at Facebook, Duke grad)

Company Specialties:

• AI-driven healthcare solutions
• Patient access and engagement
• EHR integration and interoperability

Company Website: https://www.assorthealth.com/

ASSUMPTION: Assort Health is a fast-growing startup with a strong focus on innovation and patient impact. The company's success is driven by its commitment to measurable results and a culture of builders.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and the potential for career growth

Reporting Structure: This role reports directly to the founders, with close collaboration with the product and sales teams

Work Arrangement: On-site in San Francisco, with flexible hours and a focus on results

Growth Opportunities:

• Clear path to Head/VP Marketing as the company scales from Series A to Series B and beyond
• Opportunities to shape the product marketing function and build a high-performing team
• Potential to work on cutting-edge AI technology and make a significant impact on the healthcare industry

ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in downtown San Francisco

Office Location(s): 550 Montgomery St, San Francisco, CA 94111

Geographic Context:

• San Francisco is a major tech hub with a vibrant startup ecosystem
• The office is conveniently located near public transportation and numerous amenities
• The city offers a diverse range of cultural, recreational, and dining options

Work Schedule: Full-time, with flexible hours and a focus on results

ASSUMPTION: The work environment at Assort Health is collaborative, low-ego, and focused on patient impact and measurable results.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the founders and other team members
• Case study presentation or take-home assignment
• Final interview with the founders

Key Assessment Areas:

• Product marketing expertise and experience
• Communication and storytelling skills
• Technical depth and understanding of AI-driven healthcare solutions
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with B2B SaaS product marketing and any relevant healthcare or AI industry experience
• Include specific examples of successful launch programs, customer proof, and sales enablement efforts
• Demonstrate your ability to craft compelling narratives and position complex technologies for non-technical buyers

ATS Keywords: Product marketing, go-to-market strategy, launch programs, sales enablement, customer proof, B2B SaaS, healthtech, AI-driven solutions, EHR integration

ASSUMPTION: The interview process at Assort Health is designed to evaluate the candidate's skills, experience, and cultural fit. The company values transparency, collaboration, and a results-driven approach.

🛠️ Tools & Technologies

• HubSpot/Marketo
• GA/Looker
• Slides, Figma
• EHR integration platforms (e.g., Epic, Cerner, Allscripts)

ASSUMPTION: The tools and technologies required for this role are standard for B2B SaaS product marketing. Familiarity with EHR integration platforms is a plus but not required.

👔 Cultural Fit Considerations

Company Values:

• Patient impact: We prioritize patient needs and strive to make a meaningful difference in their lives
• Curiosity: We embrace a growth mindset and continuously seek to learn and improve
• Measurable results: We focus on data-driven decision-making and hold ourselves accountable for achieving tangible outcomes

Work Style:

• Collaborative: We work closely with cross-functional teams to achieve common goals
• Low-ego: We prioritize the success of the team and the company over individual recognition
• Results-driven: We focus on achieving measurable outcomes and continuously improving our processes and products

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful go-to-market strategies for AI-driven healthcare solutions?
• Are you comfortable working in a fast-paced, early-stage startup environment and adapting to changing priorities?
• Do you thrive in a collaborative, low-ego work environment and prioritize the success of the team over individual recognition?

ASSUMPTION: Assort Health values candidates who are passionate about healthcare technology, results-driven, and committed to making a meaningful impact on patients' lives.

⚠️ Potential Challenges

• Working in a fast-paced, early-stage startup environment with evolving priorities and tight deadlines
• Balancing strategic planning and creative execution with analytical evaluation and continuous improvement
• Navigating the complex and rapidly-changing healthcare technology landscape
• Managing relationships with diverse stakeholders, including clinicians, practice managers, and CIOs

ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to make a significant impact on the healthcare industry and work on cutting-edge AI technology.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-driven healthcare solutions and patient access, but it shares similarities with other senior-level product marketing roles in B2B SaaS
• Compared to other healthtech roles, this position offers a unique blend of strategic planning, creative execution, and analytical evaluation
• Career path comparison: This role offers a clear path to Head/VP Marketing as the company scales, with opportunities to shape the product marketing function and build a high-performing team

ASSUMPTION: This role is well-suited for candidates with a strong background in B2B SaaS product marketing and a passion for healthcare technology.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI-driven patient access solution, including positioning, pricing, and launch programs
• Producing customer proof, such as case studies and ROI models, to shorten sales cycles and drive pipeline growth
• Building and maintaining a sales-enablement kit, including a narrative deck, battlecards, ROI calculator, and objection handling tools

ASSUMPTION: These sample projects are illustrative of the types of initiatives the successful candidate will undertake in this role.

❓ Key Questions to Ask During Interview

• How does Assort Health differentiate itself from other AI-driven healthcare solutions in the market?
• What are the key priorities for this role in the first 6-12 months, and how will success be measured?
• How does Assort Health support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does it support employees' well-being?
• How does Assort Health collaborate with cross-functional teams, and what is the company's approach to decision-making and problem-solving?

ASSUMPTION: These key questions are designed to help the candidate understand the company's culture, values, and approach to work-life balance, as well as the specific priorities and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your experience with B2B SaaS product marketing and any relevant healthcare or AI industry experience in your resume and cover letter
• Prepare a case study or presentation demonstrating your ability to craft compelling narratives and position complex technologies for non-technical buyers
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.