Senior Product Marketing Manager (Remote)

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager (Remote)

🔹 Company: AuditBoard

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Defining and executing go-to-market strategies for AuditBoard’s CrossComply product
• Developing category-defining messaging and positioning that differentiates AuditBoard in the market
• Leading product launches and growth initiatives, ensuring successful adoption, expansion, and retention
• Influencing roadmap and strategic decisions by serving as the voice of the customer and market
• Partnering with Sales and Revenue teams to improve win rates through sales enablement programs

ASSUMPTION: This role requires a high degree of ownership, accountability, and autonomy in executing large-scale initiatives, with a focus on driving market leadership, customer adoption, and revenue growth.

📋 Key Responsibilities

✅ Own and drive the go-to-market strategy for AuditBoard’s CrossComply IT Compliance product, aligning with business objectives and revenue targets.

✅ Develop and refine category-defining messaging and positioning that differentiates AuditBoard in the market and resonates with key audiences, from CISOs to compliance professionals.

✅ Lead product launches and growth initiatives end-to-end, ensuring successful adoption, expansion, and retention.

✅ Influence roadmap and strategic decisions by serving as the voice of the customer and market, partnering closely with Product and Engineering.

✅ Partner with Sales and Revenue teams to improve win rates through sales enablement programs, deal support, competitive intelligence, and objection handling.

✅ Create high-impact marketing content and assets that drive demand and market awareness.

✅ Conduct in-depth customer, competitor, and market research, translating insights into actionable strategies.

✅ Act as an internal thought leader and evangelist, educating cross-functional teams and ensuring consistent messaging across all channels.

✅ Mentor and guide other PMMs, helping to elevate the overall impact and effectiveness of the product marketing team.

ASSUMPTION: This role requires strong strategic thinking, problem-solving, and communication skills, with the ability to frame complex challenges and drive alignment across stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in Product Marketing, IT GRC, or B2B SaaS with a track record of owning and driving strategic GTM initiatives for enterprise SaaS products.

Required Skills:

• Proven experience in IT Security, IT compliance, risk management, or regulatory frameworks; direct experience with IT compliance solutions is a major plus.
• Experience working in or selling to technology and security teams is highly preferred.
• Strong strategic thinking and problem-solving skills.
• Exceptional storytelling and communication skills, with the ability to craft compelling narratives for C-level audiences.
• Strong analytical mindset with experience leveraging market research, competitive insights, and data analytics to inform decision-making.
• Proven ability to influence and collaborate across Product, Sales, Marketing, and Executive teams.
• High degree of ownership, accountability, and autonomy in executing large-scale initiatives.
• Experience working in high-growth B2B SaaS environments, ideally in a leadership-level IC capacity.

Preferred Skills:

• Pragmatic Marketing certification(s) or equivalent strategic marketing training.

ASSUMPTION: Candidates should have a strong background in IT compliance or B2B SaaS, with exceptional storytelling and analytical skills essential for influencing strategic initiatives and driving market leadership.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Estimated based on industry standards for a senior-level role in B2B SaaS with 10+ years of experience)

Benefits:

• Comprehensive employee health coverage
• 401K with match
• Competitive compensation & bonus program
• Flexible vacation
• Time off for your birthday & volunteering
• Employee resource groups

Working Hours: Full-time, with flexible hours and a remote work option

ASSUMPTION: The salary range is estimated based on industry standards for a senior-level role in B2B SaaS with 10+ years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on audit, risk, ESG, and InfoSec solutions for enterprise clients.

Company Size: 501-1,000 employees, providing a large and established environment with ample opportunities for growth and collaboration.

Founded: 2014, with a history of rapid growth and success in the market.

Company Description:

• AuditBoard is the leading audit, risk, ESG, and InfoSec platform, serving over 50% of the Fortune 500.
• The company is top-rated on G2.com and Gartner Peer Insights, with a strong focus on customer satisfaction and market leadership.
• AuditBoard is committed to breaking through barriers and creating the most loved audit, risk, ESG, and InfoSec platform by its customers.

Company Specialties:

• Internal Audit
• Sarbanes-Oxley
• Operational Audits
• Compliance
• IT Compliance
• GRC software
• Risk Management
• Internal Audit Management
• ESG
• Third Party Risk Management
• InfoSec
• CyberSec
• Information Security
• Cyber Security
• GRC
• TPRM
• and SOX Compliance

Company Website: https://www.auditboard.com/?utm_source=linkedin&utm_medium=social-media&utm_campaign=linkedin-profile

ASSUMPTION: AuditBoard is a well-established company with a strong focus on customer satisfaction and market leadership, providing a stable and supportive environment for employees.

📊 Role Analysis

Career Level: Senior-level individual contributor role, with the potential for mentoring and guiding other PMMs.

Reporting Structure: This role reports directly to the Vice President of Product Marketing and works cross-functionally with Product, Sales, Marketing, and Executive teams.

Work Arrangement: Remote OK, with flexible hours and the option to work from the Cerritos, California office.

Growth Opportunities:

• Mentoring and guiding other PMMs to elevate the overall impact and effectiveness of the product marketing team.
• Potential for career advancement within the marketing department or related fields, as the company continues to grow and expand.

ASSUMPTION: This role offers significant growth opportunities, both in terms of mentoring and guiding other PMMs and potential career advancement within the company.

🌍 Location & Work Environment

Office Type: Hybrid, with the option to work remotely or from the Cerritos, California office.

Office Location(s): Cerritos, California, USA; London, UK

Geographic Context:

• The United States offers a large and diverse market for audit, risk, ESG, and InfoSec solutions, with numerous enterprise clients.
• The remote work option allows for greater flexibility and work-life balance, while the Cerritos office provides an in-person collaboration space.
• The company's global presence in the US and UK enables cross-regional collaboration and market expansion.

Work Schedule: Full-time, with flexible hours and the option to work remotely or from the office.

ASSUMPTION: The hybrid work environment offers the best of both worlds, with the flexibility of remote work and the opportunity for in-person collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Behavioral and skills-based interviews with cross-functional stakeholders
• Final interview with the hiring manager

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Storytelling and communication abilities
• Analytical mindset and data-driven decision-making
• Collaboration and influencing skills
• Alignment with AuditBoard's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare examples of your go-to-market strategies, messaging frameworks, and product launch successes to demonstrate your capabilities during interviews.
• Research AuditBoard's products, customers, and market position to showcase your understanding of the company and its offerings.

ATS Keywords: Product Marketing, IT Compliance, B2B SaaS, Go-to-Market Strategy, Messaging Framework, Product Launch, Sales Enablement, Market Research, Competitive Insights, Customer Advocacy, Mentoring, Leadership, Execution, Innovation

ASSUMPTION: The interview process focuses on assessing the candidate's strategic thinking, communication skills, analytical mindset, collaboration abilities, and alignment with AuditBoard's company values and culture.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Workspace
• Asana
• Slack

ASSUMPTION: AuditBoard uses a variety of marketing, sales, and project management tools to streamline workflows and facilitate collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsession: Apply relentless focus on listening to and understanding customers as the core of everything we do
• Win, Together: Drive to be the best while supporting each other’s success
• Gritty Resilience: Thrive in a fast-paced and dynamic environment, balancing immediate priorities with big-picture strategic goals
• Personal Improvement: Stay eager to share insights, seek feedback, and continuously learn
• Constant Innovation: Challenge the status quo and drive improvements

Work Style:

• Collaborative and cross-functional, with a focus on driving market leadership and customer adoption
• Fast-paced and dynamic, with a balance between immediate priorities and strategic goals
• Continuously learning and improving, with a strong focus on personal growth and development

Self-Assessment Questions:

• Do you have a proven track record of driving market leadership and customer adoption for enterprise SaaS products?
• Are you comfortable working in a fast-paced and dynamic environment, balancing immediate priorities with strategic goals?
• Do you have a strong desire to continuously learn and improve, both personally and professionally?

ASSUMPTION: AuditBoard's company values and work style emphasize customer obsession, collaboration, resilience, continuous learning, and innovation, with a focus on driving market leadership and customer adoption.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced and dynamic environment
• Balancing immediate priorities with strategic goals and long-term objectives
• Keeping up with industry trends and market changes in the rapidly evolving audit, risk, ESG, and InfoSec landscape
• Navigating a remote work environment and maintaining effective communication and collaboration with distributed teams

ASSUMPTION: These challenges can be mitigated through strong time management, prioritization, and communication skills, as well as a willingness to adapt and learn in a rapidly changing environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on IT compliance and its requirement for direct experience with IT compliance solutions.
• AuditBoard's products cater to a specific market need for enterprise clients seeking comprehensive audit, risk, ESG, and InfoSec solutions.
• Career paths in product marketing can vary depending on the company's size, industry, and specific product offerings, with opportunities for growth and advancement within the marketing department or related fields.

ASSUMPTION: This role offers unique opportunities and challenges specific to the IT compliance market, with potential for growth and advancement within the company.

📝 Sample Projects

• Developing and refining category-defining messaging and positioning for AuditBoard's CrossComply product, ensuring differentiation in the market and resonance with key audiences
• Conducting in-depth market research and competitive analysis to inform go-to-market strategies and product roadmaps
• Leading product launches and growth initiatives, ensuring successful adoption, expansion, and retention through targeted marketing campaigns and sales enablement programs

ASSUMPTION: These sample projects demonstrate the strategic thinking, communication, and analytical skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current go-to-market strategy for AuditBoard's CrossComply product, and how this role will contribute to its evolution and success?
• How does the product marketing team collaborate with cross-functional stakeholders, such as Product, Sales, and Marketing, to drive market leadership and customer adoption?
• What are the most significant challenges facing the IT compliance market, and how does AuditBoard differentiate itself from competitors in this space?
• How does AuditBoard support the professional development and growth of its employees, particularly within the marketing department?
• What is the company's approach to remote work and collaboration, and how does it facilitate effective communication and team-building among distributed teams?

ASSUMPTION: These interview questions help assess the candidate's understanding of the role, the company, and the market, as well as their ability to drive strategic initiatives and collaborate effectively with cross-functional teams.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, with a focus on go-to-market strategies, messaging frameworks, and product launch successes.
• Prepare examples of your market research and competitive analysis, demonstrating your ability to inform strategic decision-making and drive market leadership.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.