📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (Remote)
🔹 Company: SaaS Labs US Inc.
🔹 Location: Remote (Global)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for SaaS Labs' product suite
- Driving product launches and building market awareness through competitive intelligence and market trend analysis
- Collaborating with cross-functional teams to create strategic content and enable GTM teams
- Generating demand for JustCall and other SaaS Labs products through compelling content and campaigns
ASSUMPTION: This role requires a high level of strategic thinking, strong collaboration skills, and a deep understanding of the SaaS market.
📋 Key Responsibilities
✅ Own the go-to-market strategy and execution for our suite of products, tracking relevant metrics in partnership with the Product team
✅ Develop and refine product positioning and messaging, collaborating closely with product management to align marketing strategies with product roadmaps and launches
✅ Research the market, share competitive intelligence, and build battle cards, pitch decks, and one-pagers to support pipeline growth and drive conversions
✅ Gather and analyze customer feedback and market data to inform product development and marketing strategies, creating compelling, data-driven narratives that drive engagement and adoption
✅ Create and oversee the creation of compelling content such as product pages, blogs, videos, and articles to support feature launches and demand generation campaigns
✅ Own product positioning across channels, including review sites, marketplace listings, social posts, interactive product tours, short videos, email campaigns, and internal documentation
✅ Track, analyze, and report on the performance and impact of marketing campaigns to executive leadership, with continuous improvement recommendations
ASSUMPTION: This role requires a strong understanding of the product, market, and customer to create effective marketing strategies and campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Journalism, Communications, Marketing, or a related field
Experience: 5+ years of experience in global SaaS marketing for SMB and mid-market businesses
Required Skills:
- Excellent storytelling, writing, editing, and proofreading skills
- Customer-obsessed marketer with a deep, data-based understanding of the user
- Exceptional communication skills (written, verbal, and visual) for internal collaboration and customer engagement
- Entrepreneurial approach and passion, with a sense of urgency and ability to drive meaningful change
Preferred Skills:
- Experience with A/B testing, segmentation analysis, and performance tracking
- Familiarity with popular culture and global cultural references
ASSUMPTION: Candidates with a strong background in SaaS marketing and a proven track record of driving product launches and market awareness are ideal for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 per year (USD)
Benefits:
- Opportunity to work and collaborate with a global team spread across 6 countries
- Routine hackathons and learning boot camps to promote knowledge sharing
Working Hours: Full-time, flexible schedule with a focus on peak productivity
ASSUMPTION: The salary range is based on industry standards for senior product marketing roles in remote positions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically SaaS (Software as a Service)
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2016, with a history of rapid growth and innovation
Company Description:
- SaaS Labs is a global SaaS company powering Sales and Support teams with its software ecosystem focused on automation, productivity, and collaboration
- Backed by leading investors such as Peak XV Partners, Base10 Partners, and Eight Roads
- Portfolio of products includes JustCall, Helpwise, Dialworks, EasyCalendar, CallPage, Atolia, and CallRoot
Company Specialties:
- B2B SaaS
- Workflow Automation
- Communication Workflow
- Productivity
- Remote Work
Company Website: http://saaslabs.co
ASSUMPTION: SaaS Labs' focus on innovation, experimentation, and customer obsession creates a dynamic work environment for employees.
📊 Role Analysis
Career Level: Senior, with opportunities for growth and leadership within the marketing team
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and collaborates closely with product management, brand, content, and growth teams
Work Arrangement: 100% remote, with a global team operating flexibly across time zones
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to expand into new markets and product lines as the company grows
- Chance to contribute to the company's overall strategy and growth through innovative marketing campaigns
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): Global, with team members spread across 6 countries
Geographic Context:
- Remote work allows for a flexible lifestyle and the ability to work from anywhere with a stable internet connection
- Opportunity to collaborate with a diverse, global team
- Access to a wide range of cultural experiences and perspectives
Work Schedule: Full-time, with a focus on peak productivity and a flexible schedule
ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, with the expectation that employees will manage their time effectively to meet deadlines and deliver results.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or other team members
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities
- Understanding of the SaaS market and competitive landscape
- Cultural fit and alignment with SaaS Labs' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research SaaS Labs and their products to demonstrate your interest and understanding of the company
ATS Keywords: Go-to-market strategy, product marketing, competitive intelligence, market research, customer feedback, content creation, campaign optimization, entrepreneurial approach, cultural awareness
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit, as well as their understanding of the SaaS market.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Experimentation
- Customer obsession
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Flexible and adaptable
Self-Assessment Questions:
- How do you stay up-to-date with market trends and competitive landscapes in the SaaS industry?
- Can you provide an example of a time when you had to pivot your marketing strategy based on new data or insights?
- How do you balance the need for innovation with the requirement to deliver consistent results?
ASSUMPTION: Candidates who demonstrate a strong alignment with SaaS Labs' values and a willingness to embrace a collaborative, data-driven work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, remote work environment
- Keeping up with the latest trends and best practices in the rapidly evolving SaaS market
- Balancing the need for strategic thinking with the requirement to execute tactical tasks
- Collaborating effectively with a global, distributed team across different time zones
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize their workload, and communicate clearly with their team members to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong entrepreneurial approach and a high degree of autonomy
- SaaS Labs' focus on innovation and experimentation creates a unique work environment that may appeal to candidates seeking a more dynamic and fast-paced role
- This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success
ASSUMPTION: Candidates should consider their personal preferences and career goals when comparing this role to other product marketing positions in the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, including market research, competitive analysis, and content creation
- Creating a comprehensive battle card and pitch deck to support the sales team's efforts to close deals with enterprise-level clients
- Analyzing customer feedback and market data to inform product development and marketing strategies, and presenting findings to executive leadership
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not represent the full scope of the candidate's duties.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does the marketing team collaborate with other departments, such as product management and sales, to drive growth and adoption?
- What opportunities exist for professional development and growth within the marketing team?
- How does the company support work-life balance for its remote employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this manifest in the day-to-day work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research SaaS Labs and their products to demonstrate your interest and understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
