Senior Product Marketing Manager (Remote)

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager (Remote)

🔹 Company: Availity

🔹 Location: Remote - United States

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-05-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Developing product marketing strategies to drive revenue growth and profitability
• Creating value conversations with Payers/Providers and delivering marketing stories
• Collaborating with cross-functional teams to develop content marketing plans, launch plans, and sales tools
• Gathering customer insights to inform product and marketing strategies
• Working remotely with a flexible, entrepreneurial team

ASSUMPTION: This role requires a strong understanding of the healthcare industry and its unique challenges. The ideal candidate will have experience in product marketing or management within a high-tech or healthcare environment.

📋 Key Responsibilities

✅ Develop and execute product marketing strategies that drive revenue growth and profitability

✅ Create value conversations with Payers/Providers and deliver marketing stories through various channels

✅ Collaborate with cross-functional teams to develop content marketing plans, launch plans, sales tools, and presentations

✅ Gather customer insights through interviews, research, and other methods to inform product and marketing strategies

✅ Work independently and collaboratively to drive projects to completion

✅ Travel occasionally to support business needs (1-2 times per quarter)

ASSUMPTION: This role may require occasional travel to attend meetings, conferences, or client visits. The specific frequency and duration of travel will depend on business needs.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent business experience

Experience: Five plus years of experience in product marketing or product management experience in a high-tech or healthcare environment. Healthcare background is required.

Required Skills:

• Exceptional written and verbal communication skills
• Creative problem-solving abilities
• Collaboration and teamwork skills
• Self-directed and entrepreneurial mindset
• Ability to thrive in a fast-paced, dynamic environment
• Pragmatic Marketing or Product Marketing Alliance Certification preferred

Preferred Skills:

• Healthcare technology experience
• Product Marketing experience within the Clinical space

ASSUMPTION: While not explicitly stated, having a certification in Pragmatic Marketing or Product Marketing Alliance would be beneficial for this role. Additionally, experience in healthcare technology or clinical product marketing would be highly desirable.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience in the healthcare industry)

Benefits:

• Healthcare, vision, and dental benefits
• 401k match program
• Unlimited PTO and 9 paid holidays
• Paid parental leave
• Education reimbursement
• Gym membership reimbursement

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM ET, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience in the healthcare industry. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Availity operates in the IT Services and IT Consulting industry, focusing on healthcare technology and communication solutions. The healthcare industry is dynamic and competitive, with a strong focus on value-based care and data exchange.

Company Size: Availity has 1,001-5,000 employees, providing a large, established organization with ample opportunities for growth and collaboration. As a mid-sized company, Availity offers a balance between the structure of a larger organization and the agility of a smaller one.

Founded: Availity was founded in 2001, with a history of growth and innovation in the healthcare technology space.

Company Description:

• Availity delivers revenue cycle and related business solutions for healthcare professionals
• Focuses on solving communication challenges in healthcare by creating a richer, more transparent exchange of information among health plans, providers, and technology partners
• Facilitates billions of clinical, administrative, and financial transactions annually

Company Specialties:

• Healthcare engagement platform
• Revenue cycle management
• Data exchange and interoperability
• Provider and payer connectivity

Company Website: http://www.availity.com

ASSUMPTION: Availity's focus on healthcare technology and communication solutions makes it an attractive employer for professionals interested in the healthcare industry and its unique challenges.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing within the healthcare industry.

Reporting Structure: The Senior Product Marketing Manager reports directly to the Senior Manager of Product Marketing and collaborates with various cross-functional teams, such as sales, product management, and marketing.

Work Arrangement: This role is remote, with occasional travel required to support business needs (1-2 times per quarter).

Growth Opportunities:

• Potential career progression into a management or leadership role within the product marketing team
• Opportunities to work on high-impact projects and initiatives that drive business growth
• Access to professional development resources and training opportunities

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while occasional travel provides opportunities for face-to-face collaboration and relationship building.

🌍 Location & Work Environment

Office Type: Remote, with occasional travel required

Office Location(s): Remote - United States

Geographic Context:

• The United States has a large and diverse healthcare industry, with a strong focus on innovation and technology
• Availity's remote work arrangement allows for a broader talent pool and increased flexibility
• The occasional travel requirement provides opportunities for in-person collaboration and networking

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM ET, with flexibility for remote work

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while occasional travel provides opportunities for face-to-face collaboration and relationship building.

💼 Interview & Application Insights

Typical Process:

• Recruiter video pre-screen
• Video interview with hiring manager
• Marketing panel video interview
• Product panel video interview
• Final interview with Chief Marketing Officer

Key Assessment Areas:

• Product marketing expertise and experience within the healthcare industry
• Communication and presentation skills
• Collaboration and teamwork abilities
• Problem-solving and strategic thinking
• Alignment with Availity's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your product marketing experience and healthcare industry knowledge
• Be ready to discuss your understanding of Availity's products, services, and market position

ATS Keywords: Product Marketing, Healthcare, Remote, Senior, Strategy, Collaboration, Content Development, Sales Enablement, Customer Insights, Go-to-market, Payers, Providers

ASSUMPTION: Availity's interview process is designed to assess candidates' product marketing expertise, communication skills, and cultural fit. The company values candidates who are strategic thinkers, collaborative team players, and strong communicators.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Project management tools (e.g., Asana, JIRA)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Availity's internal systems and processes. However, strong proficiency in Microsoft Office Suite and marketing automation platforms is typically expected for a Senior Product Marketing Manager role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Availity prioritizes understanding and addressing the needs of its customers
• Innovative: Availity fosters a culture of continuous learning and improvement
• Collaborative: Availity encourages cross-functional teamwork and partnership

Work Style:

• Entrepreneurial: Availity values initiative, creativity, and a growth mindset
• Dynamic: Availity operates in a fast-paced, ever-changing healthcare industry
• Remote-friendly: Availity offers flexibility and work-life balance for remote employees

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable with occasional travel?
• Are you a strong communicator, both written and verbal, with experience creating compelling marketing content?
• Do you have a proven track record of driving revenue growth and profitability through effective product marketing strategies?

ASSUMPTION: Availity's company culture values customer-centricity, innovation, collaboration, and entrepreneurship. Candidates who align with these values and are comfortable working in a dynamic, remote-friendly environment are likely to be a good fit for this role.

⚠️ Potential Challenges

• Occasional travel requirements may disrupt work-life balance for some candidates
• The fast-paced, dynamic nature of the healthcare industry may present challenges for candidates who prefer a more stable work environment
• The remote work arrangement may require strong self-motivation and time management skills
• The competitive nature of the healthcare industry may present challenges in driving revenue growth and profitability

ASSUMPTION: While Availity offers a flexible, remote-friendly work environment, candidates should be aware of the potential challenges associated with occasional travel, the dynamic nature of the healthcare industry, and the competitive nature of the market.

📈 Similar Roles Comparison

• Compared to other Senior Product Marketing Manager roles, this position may require more frequent travel and a stronger focus on the healthcare industry and its unique challenges
• Availity's focus on healthcare technology and communication solutions sets it apart from other IT Services and IT Consulting companies
• Career progression opportunities may vary depending on the specific organization and its growth trajectory

ASSUMPTION: While this role shares similarities with other Senior Product Marketing Manager positions, its focus on the healthcare industry and occasional travel requirements make it unique. Candidates should research Availity's products, services, and market position to ensure a good fit for their career goals.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch, including market analysis, competitive positioning, and launch planning
• Creating a content marketing plan to drive awareness and engagement for an existing product, including thought leadership articles, webinars, and sales collateral
• Conducting customer interviews and focus groups to gather insights and inform product and marketing strategies

ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Product Marketing Manager at Availity might work on. However, the specific projects and priorities may vary depending on the organization's needs and the individual's role within the team.

❓ Key Questions to Ask During Interview

• Can you describe the typical product marketing strategies and tactics used at Availity?
• How does Availity approach collaboration and communication across different teams and departments?
• What are the most significant challenges facing the product marketing team in the current market landscape, and how does Availity plan to address them?
• How does Availity support the professional development and growth of its product marketing team members?
• What is the typical career path for a Senior Product Marketing Manager at Availity, and what opportunities exist for growth and advancement?

ASSUMPTION: These key questions are designed to help candidates better understand Availity's product marketing strategies, team dynamics, market challenges, and career growth opportunities. Candidates should tailor their questions to the specific role and organization, demonstrating their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your product marketing experience and healthcare industry knowledge
• Be ready to discuss your understanding of Availity's products, services, and market position
• Follow up with the recruiter within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.