Senior Product Marketing Manager (Remote EU)

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager (Remote EU)

🔹 Company: Rossum

🔹 Location: Prague, Czech Republic (Remote EU)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: Mid-Senior Level (3-5+ years)

🔹 Remote Status: Remote (EU)

🚀 Job Overview

Key aspects of this role include:

• Crafting narratives, assets, and positioning for Rossum's AI-powered document processing platform
• Developing messaging and positioning that resonates with enterprise finance audiences, including CFOs, controllers, and AP/AR leaders
• Driving go-to-market strategies for new products and features in collaboration with cross-functional teams
• Conducting market, competitor, and customer research to inform messaging and differentiation
• Creating and maintaining essential sales enablement content, such as pitch decks, one-pagers, and ROI tools

ASSUMPTION: This role requires a strong understanding of enterprise buyer personas, particularly in finance, and the ability to translate complex AI capabilities into persuasive stories and content.

📋 Key Responsibilities

✅ Develop messaging and positioning that speaks directly to enterprise finance audiences

✅ Own the go-to-market strategy for new products and features, collaborating with Product, Sales, and Customer Success

✅ Conduct market, competitor, and customer research to inform messaging, differentiation, and positioning

✅ Create and maintain core sales enablement content, including pitch decks, one-pagers, battle cards, and ROI tools

✅ Partner with Content and Brand teams to translate product capabilities into compelling stories and thought leadership

✅ Support demand generation by aligning messaging with campaign strategies and performance metrics

✅ Own the creation and management of all customer-facing content, such as case studies, testimonials, and use cases

✅ Champion Rossum's product internally and externally as a clear voice for customers and their pain points

ASSUMPTION: This role requires strong storytelling and copywriting skills, as well as the ability to work effectively with cross-functional teams in a fast-paced, iterative environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years of B2B product marketing experience in SaaS, ideally in scale-ups, automation, AI, fintech, or enterprise software

Required Skills:

• Proven ability to create and evolve product messaging that converts, especially for complex or technical products
• Strong storytelling and copywriting skills, with an eye for both precision and clarity
• Deep understanding of enterprise buyer personas, especially in finance (CFO, finance ops, AP/AR)
• Experience working cross-functionally with Product, Sales, and Content teams
• Highly organized, self-directed, and comfortable with a fast-paced, iterative environment

Preferred Skills:

• Experience with AI, automation, or enterprise software products
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in B2B product marketing within the SaaS industry and a strong understanding of enterprise buyer personas will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (AI-estimated, based on Rossum's size and the role's requirements)

Benefits:

• Hybrid work model with flexible hours
• 5 weeks of vacation
• 5 sick days
• Stock options (ESOP)
• Budget for personal development, education, and language courses
• High-end tech (MacBook, external monitor, keyboard of your choice)
• Team offsites, regular meetups, and a friendly, ambitious team

Working Hours: Full-time, with flexible hours and a hybrid work model

ASSUMPTION: The salary range is estimated based on Rossum's size, the role's requirements, and industry standards for similar positions in the Czech Republic.

📌 Applicant Insights

🔍 Company Context

Industry: Rossum operates in the Technology, Information, and Internet industry, focusing on AI-native platforms for enterprise document processing

Company Size: Rossum is a mid-sized company with 201-500 employees, offering the benefits of a startup environment with the resources of a larger organization

Founded: Rossum was founded in 2017 and is headquartered in London, with offices in Prague

Company Description:

• Rossum is a trailblazer in intelligent document processing, delivering a unique transactional document automation platform to enterprise businesses
• The company envisions a world where a single person can effortlessly process one million transactions a year, from start to finish
• Powered by Rossum's proprietary Transactional Large Language Model, Rossum Aurora is the next-generation AI that brings unparalleled accuracy and efficiency to document processing

Company Specialties:

• Artificial Intelligence
• Machine Learning
• Data Capture
• RPA
• Process Automation
• Invoice Extraction
• OCR Software
• Data Extraction
• Enterprise Software
• Accounts Payable
• Invoice Processing
• Electronic Data Capture
• Digital Document Processing
• Digital Transformation
• Robotic Process Automation
• And Approval Workflows

Company Website: rossum.ai

ASSUMPTION: Rossum's focus on AI-native platforms and enterprise document processing makes it an attractive opportunity for candidates interested in cutting-edge technology and working with global enterprise clients.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering an opportunity to make a significant impact on Rossum's growth trajectory and drive revenue growth

Reporting Structure: The Senior Product Marketing Manager will report directly to the VP of Marketing and work closely with cross-functional teams, including Product, Sales, and Customer Success

Work Arrangement: This role offers a hybrid work model with flexible hours, allowing for a balance between remote work and in-office collaboration

Growth Opportunities:

• As Rossum continues to grow, there will be opportunities for the Senior Product Marketing Manager to take on additional responsibilities and advance their career within the marketing organization
• The company's focus on AI-native platforms and enterprise document processing offers the potential for the role to evolve and expand as the market and Rossum's product suite grow

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape the go-to-market strategy for Rossum's AI-powered platform and drive its success in the enterprise market.

🌍 Location & Work Environment

Office Type: Rossum's Prague office is a modern, collaborative workspace designed to foster innovation and creativity

Office Location(s): Thamova 18, Prague, Czech Republic

Geographic Context:

• Prague is a vibrant, historic city with a thriving tech industry and a high quality of life
• The Czech Republic offers a stable political environment, a skilled workforce, and a strategic location in Central Europe
• Rossum's remote-friendly culture allows employees to work from anywhere in the European Union

Work Schedule: Full-time, with flexible hours and a hybrid work model, allowing for a balance between remote work and in-office collaboration

ASSUMPTION: Rossum's modern, collaborative work environment and remote-friendly culture make it an attractive opportunity for candidates seeking a dynamic, innovative workplace.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the VP of Marketing
• Case study or project presentation (if applicable)
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Product marketing experience and achievements
• Understanding of enterprise buyer personas and finance-specific pain points
• Storytelling and copywriting skills
• Cross-functional collaboration and teamwork
• Adaptability and comfort in a fast-paced, iterative environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
• Demonstrate your understanding of Rossum's AI-powered platform and its value proposition for enterprise finance audiences
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work effectively with cross-functional teams

ATS Keywords: Product Marketing, Messaging Development, Go-To-Market Strategy, Market Research, Sales Enablement, Storytelling, Copywriting, Cross-Functional Collaboration, AI Knowledge, Finance Understanding, SaaS Experience, Automation, Fintech, Enterprise Software

ASSUMPTION: Rossum's interview process is designed to assess candidates' product marketing experience, storytelling skills, and ability to work effectively with cross-functional teams in a fast-paced, iterative environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: Rossum's marketing team uses a variety of tools and technologies to streamline workflows, collaborate effectively, and create high-quality content.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach developing messaging and positioning for a complex, AI-powered product like Rossum's?
• Can you describe a time when you had to adapt your messaging or go-to-market strategy based on market feedback or changing circumstances?
• How do you ensure that your content and messaging resonate with enterprise finance audiences, particularly CFOs, controllers, and AP/AR leaders?

ASSUMPTION: Rossum's company culture values innovation, customer-centricity, collaboration, and continuous learning, making it an attractive opportunity for candidates who thrive in dynamic, fast-paced environments and enjoy working with cross-functional teams.

⚠️ Potential Challenges

• Balancing the need for clear, concise messaging with the complexity of Rossum's AI-powered platform
• Keeping up with the fast-paced, iterative nature of Rossum's growth and product development
• Managing multiple priorities and stakeholders in a cross-functional role
• Adapting to the unique cultural and linguistic nuances of working with enterprise finance audiences across different regions

ASSUMPTION: These challenges are inherent to a fast-growing, innovative company like Rossum and can be overcome by candidates with strong organizational skills, adaptability, and the ability to thrive in a dynamic, collaborative environment.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position requires a deep understanding of enterprise finance audiences and the ability to translate complex AI capabilities into persuasive stories and content
• Rossum's focus on AI-native platforms and enterprise document processing sets it apart from other SaaS companies, offering candidates the opportunity to work with cutting-edge technology and global enterprise clients
• Career progression in this role may involve taking on additional responsibilities, such as managing a team or expanding into new markets, as Rossum continues to grow

ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions, making it an attractive choice for candidates interested in AI-native platforms, enterprise document processing, and driving revenue growth in a fast-paced, innovative environment.

📝 Sample Projects

• Developing a go-to-market strategy for Rossum's new AI-powered invoice extraction feature, including messaging, positioning, and sales enablement content
• Conducting market research to identify the most pressing pain points and needs of enterprise finance audiences, and using those insights to inform Rossum's product roadmap and messaging
• Creating a series of customer success stories and case studies that highlight Rossum's ability to deliver tangible business value to enterprise clients

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Senior Product Marketing Manager at Rossum, from strategic planning and market research to content creation and customer success.

❓ Key Questions to Ask During Interview

• How does Rossum's approach to product marketing differ from other SaaS companies, and what unique opportunities does that present for the Senior Product Marketing Manager?
• Can you describe the typical timeline and process for launching a new product or feature at Rossum, and how the Senior Product Marketing Manager would fit into that process?
• How does Rossum's remote-friendly culture support collaboration and communication among team members, and what tools and practices does the company use to facilitate that?
• What are the most important qualities and skills Rossum looks for in a Senior Product Marketing Manager, and how does the company support the professional development of its marketing team members?
• How does Rossum's focus on AI-native platforms and enterprise document processing set it apart from other SaaS companies, and what opportunities does that present for the Senior Product Marketing Manager?

ASSUMPTION: These interview questions are designed to help candidates better understand Rossum's unique culture, approach to product marketing, and opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements, demonstrating your understanding of Rossum's AI-powered platform and its value proposition for enterprise finance audiences
• Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and ability to work effectively with cross-functional teams
• If invited to present a case study or project, choose a relevant example that showcases your ability to develop messaging, positioning, and go-to-market strategies for complex, AI-powered products
• Follow up with the Rossum HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.