📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (Remote in US)
🔹 Company: Gainwell Technologies LLC
🔹 Location: Any city, Louisiana, United States
🔹 Job Type: Full-time, Permanent
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 21, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for Gainwell's healthcare and public sector solutions
- Crafting product positioning and messaging that resonates with public health and Medicaid stakeholders
- Creating and managing a wide range of marketing content to support product-level and account-based marketing efforts
- Collaborating with cross-functional teams to ensure product marketing efforts align with overall go-to-market strategies and customer needs
- Conducting market research to understand customer needs, market trends, and the competitive landscape
ASSUMPTION: This role requires a strong understanding of the healthcare and public sector industries, as well as proven experience in product marketing and go-to-market strategies.
📋 Key Responsibilities
✅ Go-to-Market Leadership: Develop and execute go-to-market strategies for Gainwell's healthcare and public sector solutions, ensuring clear and consistent messaging that resonates with target audiences.
✅ Solution Positioning: Craft and refine product positioning and messaging that differentiates Gainwell's solutions in the market, tailored to public health and Medicaid stakeholders.
✅ Content & Collateral Development: Create and manage a wide range of marketing content, including solution briefs, white papers, case studies, and presentations that support both product-level and account-based marketing efforts.
✅ Sales Enablement: Equip sales and account teams with the tools and training needed to effectively communicate the value of Gainwell's solutions, including battlecards, product presentations, and competitive analysis.
✅ Market & Competitive Research: Conduct market research to understand customer needs, market trends, and the competitive landscape, using insights to inform product strategy and marketing messaging.
✅ Cross-Functional Collaboration: Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs.
✅ Launch Management: Lead product and solution launches, coordinating with cross-functional teams to ensure successful rollout and strong market adoption.
✅ Customer Insights & Feedback: Engage with customers, prospects, and sales teams to gather feedback and insights that inform ongoing product development and marketing strategies.
✅ Performance Measurement: Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.
ASSUMPTION: This role requires strong analytical skills, as well as the ability to work effectively with cross-functional teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Experience: 7+ years of experience in product marketing, preferably in healthcare, public sector, or technology industries.
Required Skills:
- Proven track record of developing and executing successful go-to-market strategies for complex solutions
- Strong experience in crafting product positioning, messaging, and content that speaks to decision-makers in state and government agencies
- Excellent communication and presentation skills, with the ability to influence and collaborate across teams
- Strong analytical skills, with the ability to leverage market data and insights to inform product and marketing strategies
- Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus
- Ability to work in a fast-paced environment and manage multiple priorities with attention to detail
Preferred Skills:
- Experience with healthcare or public sector industries
- Familiarity with Medicaid and public health solutions
ASSUMPTION: Candidates with experience in healthcare or public sector industries, as well as familiarity with Medicaid and public health solutions, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $160,000 per year
Benefits:
- 401K Company Match
- Flexible Vacation Policy
- Comprehensive Health Benefits
- Educational Assistance
Working Hours: Monday through Friday work schedule (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary depending on factors such as experience, skills, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Gainwell Technologies operates in the IT Services and IT Consulting industry, focusing on healthcare and public sector solutions.
Company Size: Gainwell Technologies has 10,001+ employees, providing ample opportunities for career growth and development.
Founded: Gainwell Technologies was founded in 1971 and has since grown to become a leading provider of technology-enabled services for health and human services agencies.
Company Description:
- Gainwell Technologies offers a comprehensive suite of scalable services and solutions for health and human services agencies, proven to deliver cost savings, better patient outcomes, and an improved provider experience.
- The company brings ideas that bring policies to life, combining deep experience and innovative technologies to meet agencies where they are on their modernization journeys and propel them into the future.
- Gainwell Technologies is committed to creating an inclusive environment for all employees, celebrating diversity and promoting equal opportunity.
Company Specialties:
- Medicaid Management Information Systems (MMIS)
- Eligibility Determination Systems (EDS)
- Case Management Systems
- Health Information Exchange (HIE)
- Data Analytics and Business Intelligence
Company Website: Gainwell Technologies
ASSUMPTION: Gainwell Technologies' focus on healthcare and public sector solutions, as well as its commitment to innovation and customer success, makes it an attractive employer for candidates interested in making a significant impact in these industries.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring 7+ years of experience in product marketing, with a focus on healthcare or public sector industries.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Vice President of Product Marketing.
Work Arrangement: This is a remote position, with a flexible work schedule that allows for a healthy work-life balance.
Growth Opportunities:
- Gainwell Technologies' large employee base and diverse range of services provide ample opportunities for career advancement and professional development.
- The company's commitment to innovation and continuous improvement creates an environment where employees can grow and thrive.
ASSUMPTION: Candidates who are seeking long-term career growth and development opportunities may find Gainwell Technologies an attractive employer.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): Any city, Louisiana, United States
Geographic Context:
- Louisiana is located in the southern region of the United States, with a humid subtropical climate.
- The state is known for its rich cultural heritage, including jazz music, Creole cuisine, and Mardi Gras celebrations.
- Louisiana is also home to a diverse range of industries, including energy, manufacturing, and healthcare.
Work Schedule: Monday through Friday work schedule (40 hours per week), with flexible hours to accommodate remote work.
ASSUMPTION: Candidates who are comfortable working remotely and prefer a flexible work schedule may find this role appealing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final round interview with the Vice President of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and go-to-market strategy development
- Industry knowledge and familiarity with healthcare or public sector solutions
- Communication and presentation skills
- Analytical skills and problem-solving abilities
- Cultural fit and alignment with Gainwell Technologies' values
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Gainwell Technologies' mission and values
- Prepare for behavioral and technical interview questions by researching common product marketing scenarios and challenges
- Demonstrate your ability to work effectively with cross-functional teams and stakeholders
ATS Keywords: Product Marketing, Go-to-Market Strategy, Healthcare Solutions, Public Sector, Marketing Content, Sales Enablement, Market Research, Cross-Functional Collaboration, Launch Management, Customer Insights, Performance Measurement, Marketing Automation, CRM Tools
ASSUMPTION: Candidates who tailor their application materials to highlight relevant skills and experiences, and who prepare thoroughly for interviews, will have a stronger chance of success in the application process.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies may be beneficial for candidates applying for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Gainwell Technologies values a flexible, remote-friendly work environment
- The company encourages a healthy work-life balance and provides resources for professional development and growth
- Gainwell Technologies fosters a culture of open communication, continuous learning, and teamwork
Self-Assessment Questions:
- How do you approach working with cross-functional teams to ensure product marketing efforts align with overall go-to-market strategies and customer needs?
- Can you provide an example of a successful go-to-market strategy you've developed and executed for a complex solution?
- How do you gather and incorporate customer feedback into product development and marketing strategies?
ASSUMPTION: Candidates who can demonstrate a strong fit with Gainwell Technologies' values and work style, and who can provide thoughtful responses to self-assessment questions, will have a better chance of success in the interview process.
⚠️ Potential Challenges
- The remote nature of the role may require strong self-motivation and time management skills
- The fast-paced environment may present challenges for candidates who prefer a more structured or predictable work environment
- The need to manage multiple priorities and collaborate with cross-functional teams may require strong organizational and communication skills
- The focus on healthcare and public sector solutions may require candidates to develop a deep understanding of complex and evolving industries
ASSUMPTION: Candidates who are aware of these potential challenges and can demonstrate their ability to overcome them may be better equipped to succeed in this role.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on healthcare and public sector solutions, as well as its requirement for experience in these industries
- Gainwell Technologies' large employee base and diverse range of services provide more opportunities for career advancement and professional development than smaller organizations
- This role may offer a higher salary range than similar positions at smaller companies, due to Gainwell Technologies' size and industry standing
ASSUMPTION: Candidates who understand the unique aspects of this role and can demonstrate their fit with Gainwell Technologies' mission and values may be more successful in the application process.
📝 Sample Projects
- Developing a go-to-market strategy for a new Medicaid management information system, including product positioning, messaging, and launch planning
- Creating a suite of marketing collateral for a case management system, including solution briefs, white papers, and case studies
- Conducting market research to identify trends and opportunities in the public health sector, and using insights to inform product strategy and marketing messaging
ASSUMPTION: Candidates who can provide specific examples of relevant projects and achievements may have an advantage in the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing department?
- How does Gainwell Technologies support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Gainwell Technologies approach diversity, equity, and inclusion in its hiring and promotion practices?
- What are the most challenging aspects of working in a remote, fast-paced environment, and how does Gainwell Technologies support its employees in overcoming these challenges?
ASSUMPTION: Candidates who ask thoughtful and insightful questions during the interview process may demonstrate their interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and technical interview questions by researching common product marketing scenarios and challenges
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
- If you are invited to interview, arrive on time and dress appropriately for a professional business environment
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
