📌 Core Information
🔹 Job Title: Senior Product Marketing Manager - Scanner Pro
🔹 Company: Readdle
🔹 Location: Warsaw, Berlin, Lisbon, London, Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving growth, adoption, and user engagement for Scanner Pro
- Aligning product with real productivity challenges of customers
- Leading innovative campaigns to shape user experience globally
- Collaborating with cross-functional teams to optimize growth opportunities
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Refine product’s value proposition and positioning
✅ Drive growth through data-driven strategies
✅ Design and execute multi-channel marketing campaigns
✅ Conduct customer insights analysis and competitive analysis
✅ Manage product launches and budget management
✅ Collaborate with Product, Marketing, Lifecycle, and Customer Insights teams
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years in mobile app marketing, with a proven track record of driving growth and user engagement
Required Skills:
- Proven experience in mobile app marketing
- Strong analytical skills and data-driven approach
- Excellent storytelling skills
- Commercially oriented with a customer-first mindset
- Collaborative leadership skills
Preferred Skills:
- Subscription revenue model expertise
- MBA from a top-tier university
ASSUMPTION: Candidates with experience in the consumer tech or productivity space may have an advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous PTO and company holidays
- Professional development opportunities
- Remote work-friendly culture
Working Hours: Full-time, with flexible hours and a results-driven work environment
ASSUMPTION: Salary range is estimated based on industry standards for similar roles, experience levels, and locations.
📌 Applicant Insights
🔍 Company Context
Industry: Readdle operates in the IT Services and IT Consulting industry, focusing on business and personal productivity software.
Company Size: Readdle is a mid-sized company with 201-500 employees, providing a structured yet agile work environment.
Founded: Readdle was founded in 2007 and has since grown to serve millions of users worldwide.
Company Description:
- Readdle creates innovative business and productivity applications
- Focuses on user-centric design and powerful features
- Has been recognized by various media outlets for its high-quality products
Company Specialties:
- Software development
- Business and personal productivity
- iOS applications and mobile
Company Website: http://www.readdle.com
ASSUMPTION: Readdle's focus on user experience and innovation makes it an attractive employer for marketing professionals.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for growth and leadership.
Reporting Structure: The Senior Product Marketing Manager reports directly to the Head of Marketing and works closely with cross-functional teams.
Work Arrangement: This role offers remote work flexibility, with a focus on results and collaboration.
Growth Opportunities:
- Potential to expand the product marketing team and mentor junior team members
- Opportunities to work on new product launches and features
- Possibility to grow into a leadership role within the marketing department
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Readdle has offices in multiple locations, with a strong remote work culture.
Office Location(s): Warsaw, Berlin, Lisbon, London
Geographic Context:
- Warsaw: A vibrant city with a growing tech industry and a large talent pool
- Berlin: A hub for tech startups and innovation, with a diverse cultural scene
- Lisbon: A coastal city with a high quality of life, known for its historic architecture and vibrant nightlife
- London: A global city with a thriving tech industry and numerous cultural attractions
Work Schedule: Full-time, with flexible hours and a focus on results and collaboration
ASSUMPTION: Readdle's remote-friendly culture allows employees to work from various locations, providing flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Campaign execution and optimization
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Demonstrate your understanding of Readdle's products and target audience
ATS Keywords: Mobile app marketing, product marketing, growth strategies, campaign execution, data analysis, customer insights, competitive analysis, A/B testing, storytelling, collaboration, user engagement, product launch, retention strategies, innovation, customer-centric mindset
ASSUMPTION: Readdle's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the company and the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Readdle uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric culture
- Professional growth
- A team of amazing people
- Impact on products
- Innovative culture
Work Style:
- Results-driven and collaborative
- Focused on continuous improvement
- Innovative and creative
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Readdle's customer-centric culture?
- Can you describe a time when you had to overcome a significant challenge in a marketing campaign, and how you approached it?
- How do you balance short-term wins with long-term strategy in your marketing approach?
ASSUMPTION: Readdle values candidates who align with their company values and can demonstrate a strong work ethic and commitment to innovation.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing short-term campaign optimization with long-term strategic planning
- Adapting to a remote work environment and collaborating with distributed teams
- Keeping up with industry trends and best practices in mobile app marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on mobile app marketing and growth strategies
- Readdle's customer-centric culture sets it apart from competitors, with a strong emphasis on user experience and innovation
- This role offers significant growth potential and the opportunity to make a substantial impact on the company's success
ASSUMPTION: Candidates should consider their fit with Readdle's unique culture and the specific requirements of this role when comparing it to similar positions.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive user acquisition and engagement for Scanner Pro
- Conducting customer insights analysis to inform product positioning and messaging
- Managing a product launch, including onboarding and conversion strategies
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does Readdle approach user research and customer insights to inform marketing strategies?
- Can you describe the team structure and dynamics within the marketing department?
- How does Readdle support the professional growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Readdle measure the success of its marketing campaigns, and how do these metrics inform future strategies?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of successful marketing campaigns you've led or contributed to
- Demonstrate your understanding of Readdle's products and target audience
- Follow up with the hiring manager within one week of submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
