Senior Product Marketing Manager - Solutions

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager - Solutions

🔹 Company: Ironclad

🔹 Location: San Francisco, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing solution messaging and positioning for target industries and personas
• Translating product capabilities into customer value and business outcomes
• Collaborating with cross-functional teams to support demand generation and sales enablement
• Conducting market, customer, and competitive research to inform strategy

ASSUMPTION: This role requires a strong understanding of B2B SaaS marketing and the ability to simplify complex technical concepts into compelling stories.

📋 Key Responsibilities

✅ Craft solution messaging and positioning for target industries, verticals, or personas that highlights business outcomes and real-world impact

✅ Translate product capabilities into customer value by developing narratives that connect platform functionality to buyer needs and market trends

✅ Build and maintain solution playbooks that guide sales and customer-facing teams on how to communicate our value across different use cases

✅ Partner with Product Marketing and Product teams to identify key product combinations that solve end-to-end business problems

✅ Support demand generation with solution-based content for campaigns, webinars, and events

✅ Develop enablement materials (battlecards, talk tracks, presentations) tailored to solution areas to help Sales confidently articulate our value

✅ Conduct market, customer, and competitive research to validate messaging and ensure our solution strategy is differentiated and resonant

✅ Act as a market advocate, regularly surfacing buyer pain points and industry trends to inform product and marketing strategy

ASSUMPTION: This role involves a mix of strategic thinking, content creation, and cross-functional collaboration to drive successful go-to-market strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of experience working in Marketing roles (Content, Customer, Growth, Solutions, etc.) and 2-3 years of experience working in Product Marketing roles

Required Skills:

• Proven experience in creating solution-level messaging and content across personas or industries
• Excellent written and verbal communication skills with a knack for storytelling
• Ability to simplify complex technical concepts into compelling stories
• Empathy for customers and prospects; puts the buyer first in everything they do
• Strong analytical skills and problem-solving abilities
• Experience working in fast-paced SaaS B2B companies

Preferred Skills:

• Experience with contract lifecycle management (CLM) software
• Familiarity with AI and machine learning technologies
• Experience working with remote teams

ASSUMPTION: Candidates with a strong background in B2B SaaS marketing and a proven track record of developing successful solution narratives will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $145,000 - $175,000 per year (based on experience and location)

Benefits:

• Health, dental, and vision insurance
• 401k
• Wellness reimbursement
• Take what you need vacation policy
• Generous parental leave for both primary and secondary caregivers

Working Hours: Full-time position with flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the San Francisco Bay Area. Actual compensation may vary based on individual proficiency, anticipated performance, and the location of the selected candidate.

📌 Applicant Insights

🔍 Company Context

Industry: Ironclad operates in the technology industry, specifically in the contract lifecycle management (CLM) space. The CLM market is expected to grow at a CAGR of 12.5% from 2021 to 2028, driven by increasing demand for digital transformation and automation in contract management processes.

Company Size: Ironclad is a mid-sized company with 501-1,000 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and career development.

Founded: Ironclad was founded in 2014 and has since grown to become a leader in the CLM market, powering billions of contracts every year for innovative companies like L'Oréal, Salesforce, and OpenAI.

Company Description:

• Ironclad is the #1 contract lifecycle management platform for innovative companies, powering billions of contracts every year
• The company enables businesses to collaborate and negotiate on contracts, accelerate contracting while maintaining compliance, and turn contracts into critical carriers of operational business intelligence
• Ironclad is a Leader in the Gartner Magic Quadrant, Leader in the Forrester Wave, member of the Forbes AI 50, and a Top Company to Bet Your Career On by Business Insider

Company Specialties:

• SaaS
• Legal
• Contract Management
• Legal operations
• Legal tech
• Contracts
• Contract management software
• Workflow automation
• Contract processes
• Corporate counsel
• Commercial
• AI
• and Artificial Intellligence

Company Website: ironcladapp.com

ASSUMPTION: Ironclad's focus on innovation and customer-centric approach makes it an attractive place to work for marketing professionals looking to make an impact in the tech industry.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to take on a senior-level position with significant responsibility and influence.

Reporting Structure: The Senior Product Marketing Manager - Solutions will report directly to the Vice President of Product Marketing and work closely with cross-functional teams, including Product, Sales, and Marketing.

Work Arrangement: This role is remote-friendly, with the option to work from Ironclad's offices in San Francisco, New York, or Indianapolis.

Growth Opportunities:

• As Ironclad continues to grow, there will be opportunities for the incumbent to take on additional responsibilities or move into leadership roles
• The company's focus on innovation and customer success creates an environment where high-performing individuals can make a significant impact and advance their careers

ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to drive strategic initiatives and make a significant impact on Ironclad's go-to-market strategy.

🌍 Location & Work Environment

Office Type: Ironclad has offices in San Francisco, New York, and Indianapolis, with a flexible, hybrid work environment that combines in-office and remote work.

Office Location(s): 71 Stevenson St, Ste. 600, San Francisco, California 94105, US; 134 Spring St, New York, NY 10012, US; 6334 Westfield Blvd, Indianapolis, Indiana 46220, US

Geographic Context:

• San Francisco: Known for its vibrant tech industry, diverse culture, and high cost of living
• New York: A major global hub for finance, media, and technology, with a fast-paced and competitive work environment
• Indianapolis: A growing tech hub with a lower cost of living and a strong sense of community

Work Schedule: Full-time, with flexible hours and a take what you need vacation policy

ASSUMPTION: Ironclad's flexible work environment and multiple office locations allow employees to choose the work arrangement that best suits their needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Behavioral and skills-based interview with the hiring manager and a cross-functional team member
• Case study or project presentation to assess the candidate's ability to develop solution narratives
• Final interview with the Vice President of Product Marketing

Key Assessment Areas:

• Communication and storytelling skills
• Ability to simplify complex technical concepts
• Understanding of B2B SaaS marketing and go-to-market strategies
• Customer empathy and market research skills
• Collaboration and cross-functional teamwork

Application Tips:

• Tailor your resume and cover letter to highlight your experience with solution messaging, B2B SaaS marketing, and customer-centric approaches
• Prepare a case study or project presentation that demonstrates your ability to develop compelling solution narratives
• Research Ironclad's products, customers, and market positioning to show your enthusiasm for the role and understanding of the company's mission

ATS Keywords: Solution messaging, B2B SaaS marketing, customer-centric, go-to-market strategy, product marketing, contract lifecycle management, AI, machine learning

ASSUMPTION: Ironclad's interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• Asana
• Slack
• Google Workspace (Gmail, Google Docs, Sheets, Slides)
• Salesforce
• Marketo
• HubSpot
• Zoom

ASSUMPTION: Ironclad uses a variety of tools and technologies to support its marketing efforts, with a focus on collaboration, communication, and productivity.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Ironclad prioritizes the needs and pain points of its customers, ensuring that its products and services deliver real value
• Innovative: The company fosters a culture of creativity, experimentation, and continuous learning
• Collaborative: Ironclad encourages cross-functional teamwork and open communication to drive successful outcomes

Work Style:

• Fast-paced: Ironclad operates in a dynamic and ever-changing market, requiring employees to be adaptable and responsive to new challenges and opportunities
• Customer-focused: The company's success is driven by its ability to understand and address the needs of its customers, both internal and external
• Data-driven: Ironclad uses data and analytics to inform its decision-making and measure the impact of its marketing efforts

Self-Assessment Questions:

• Do you have a proven track record of developing successful solution narratives in a B2B SaaS environment?
• Are you comfortable working in a fast-paced, dynamic, and sometimes ambiguous situation?
• Do you thrive in a collaborative, customer-centric, and data-driven work environment?

ASSUMPTION: Ironclad's culture values employees who are customer-focused, innovative, and collaborative, with a strong work ethic and a passion for driving results.

⚠️ Potential Challenges

• The CLM market is competitive and rapidly evolving, requiring the incumbent to stay up-to-date with industry trends and competitor activities
• Ironclad's focus on innovation and customer success may require the incumbent to work on multiple projects simultaneously, balancing short-term priorities with long-term strategic initiatives
• The remote work environment may present challenges in terms of communication, collaboration, and work-life balance
• The company's growth and success may create opportunities for the incumbent to take on additional responsibilities or move into leadership roles, which may come with their own set of challenges

ASSUMPTION: These challenges are inherent in a fast-growing, innovative company operating in a competitive market, and can be overcome with strong communication, collaboration, and a customer-centric approach.

📈 Similar Roles Comparison

• Compared to other senior product marketing roles in the B2B SaaS space, this role places a greater emphasis on solution messaging and positioning, requiring the incumbent to have a deep understanding of customer pain points and market trends
• The CLM market is unique in its focus on contract lifecycle management, presenting both opportunities and challenges for the incumbent to develop differentiated and resonant solution narratives
• Career paths for successful senior product marketing managers may include moving into leadership roles, such as Director or Vice President of Product Marketing, or transitioning into other strategic marketing roles, such as Chief Marketing Officer

ASSUMPTION: This role offers a unique opportunity for experienced marketing professionals to drive strategic initiatives and make a significant impact on Ironclad's go-to-market strategy, with potential career growth and development opportunities.

📝 Sample Projects

• Developing a solution narrative for a specific industry vertical, such as financial services or healthcare, that highlights the unique business challenges and opportunities faced by customers in that sector
• Creating a solution playbook for a specific use case, such as contract negotiation or contract approval, that guides sales and customer-facing teams on how to communicate Ironclad's value in that context
• Conducting market research to identify emerging trends and opportunities in the CLM market, and developing solution narratives that capitalize on those trends

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of initiatives they might work on in this role, and to assess their ability to develop compelling solution narratives that address real-world business challenges.

❓ Key Questions to Ask During Interview

• Can you describe the company's go-to-market strategy and how this role fits into that overall approach?
• How does Ironclad support the professional development and career growth of its employees?
• What are the biggest challenges facing the CLM market, and how is Ironclad positioned to address those challenges?
• How does Ironclad measure the success of its marketing efforts, and what key performance indicators (KPIs) does the company track?
• What is the company's approach to remote work and collaboration, and how does that impact the day-to-day work environment?

ASSUMPTION: These interview questions are designed to help candidates better understand Ironclad's business strategy, work environment, and career growth opportunities, allowing them to make an informed decision about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with solution messaging, B2B SaaS marketing, and customer-centric approaches
• Prepare a case study or project presentation that demonstrates your ability to develop compelling solution narratives
• Research Ironclad's products, customers, and market positioning to show your enthusiasm for the role and understanding of the company's mission
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.