📌 Core Information
🔹 Job Title: Senior Product Marketing Manager - Solutions Marketing
🔹 Company: Moveworks
🔹 Location: Mountain View, CA (In office ~3 days a week)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (On-site ~3 days a week)
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategy and enabling the field
- Creating compelling content that converts
- Launching products and features
- Building solutions marketing function from the ground up
- Focusing on different lines of business and industry verticals
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Bring consistency to how the PMM team creates effective and creative messaging, from the brand down to our products and features
✅ Refine our product launch strategy in partnership with PM, starting from product ideation
✅ Deeply understand market needs for the products we develop
✅ Orchestrate impactful product launches, working closely with counterparts across Growth, Product, Sales, GTM Enablement, Customer Success, and others
✅ Continuously gather and synthesize insights from prospect meetings, customer interviews, and data from sales tools to identify ways to improve our messaging/positioning, sales process, and product capabilities
✅ Become an expert in the customer buying decision, competitors, partners, and fast-evolving landscape through ongoing research
✅ Work closely with our Content and Growth teams to execute cohesive campaigns across the marketing funnel to drive total pipeline, qualified pipeline, and product attach rates
✅ Develop collateral and assets (e.g., presentations, datasheets, webpages, white papers, blogs) that support all stages of our sales process, with a focus on top of funnel
✅ Be an evangelist for the Moveworks product at conferences, trade shows, webinars, and more
✅ Build our solutions marketing function from the ground up, starting with deep market research and culminating in impactful ways to articulate the value Moveworks can provide to different industries, domains, etc.
ASSUMPTION: This role involves a mix of strategic thinking, business acumen, storytelling, creativity, resourcefulness, and operational discipline.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience; MBA is a plus
Experience: 7+ years of job experience, with 5+ years in a product marketing role for a B2B SaaS company, and deep solutions marketing experience
Required Skills:
- Master communicator who can distill complex, technical concepts into compelling messaging and collateral
- Ability to take ownership and own PMM areas end to end, serving as a “general manager” for key product areas
- Ability to thrive in ambiguous environments; excited about figuring out solutions to complex problems and executing on them
- Ability to dig into and understand technical product features, functionalities, and underlying technologies and translate them into easy to comprehend formats
- High-quality portfolio that demonstrates your ability to develop compelling content
- Experience launching new products and features to market in a fast-paced startup environment
- Excellent interpersonal skills that enable you to build champions with internal and external stakeholders across diverse teams
- Insatiable curiosity and a passion for understanding customers and new technologies
Preferred Skills:
- Experience working with AI or machine learning technologies
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, experience with AI or machine learning technologies and fluency in multiple languages could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $170,000 - $210,000 per year
Benefits:
- Equity for all full-time roles
- Exceptional benefits
Working Hours: Full-time, with a hybrid work arrangement (in office ~3 days a week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product marketing role in the San Francisco Bay Area.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2016
Company Description:
- Moveworks is the universal AI copilot for search and automation across all your business applications
- Empowers employees to find information and get support while reducing costs for businesses
- Trusted by leading brands like Databricks, Broadcom, Hearst, and Palo Alto Networks
Company Specialties:
- AI-powered employee support
- Business application automation
- Natural language processing
Company Website: moveworks.ai
ASSUMPTION: Moveworks is a well-established company in the AI and software development space, with a strong focus on employee support and business application automation.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Product Marketing
Work Arrangement: Hybrid (In office ~3 days a week)
Growth Opportunities:
- Potential to grow within the product marketing team or explore other marketing roles
- Opportunity to shape the solutions marketing function from the ground up
- Chance to work with and learn from a talented team of marketing professionals
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the impact the role holder can have on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (In office ~3 days a week)
Office Location(s): 1400 Terra Bella Ave, Mountain View, California 94043, US
Geographic Context:
- Mountain View is located in the heart of Silicon Valley, offering easy access to top tech companies and a vibrant startup ecosystem
- The area is known for its diverse culture, excellent dining options, and numerous outdoor activities
- Mountain View has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Full-time, with a hybrid work arrangement (in office ~3 days a week)
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the product marketing team
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your past product marketing work, focusing on messaging, content creation, and product launches
- Research Moveworks' products and competition to demonstrate your understanding of the role and industry
ATS Keywords: Product Marketing, B2B SaaS, Solutions Marketing, Messaging, Product Launch, Market Research, Customer Insights, Content Development, Interpersonal Skills, Strategic Thinking, Business Acumen, Storytelling, Creativity, Resourcefulness, Operational Discipline
ASSUMPTION: The interview process will focus on assessing the candidate's product marketing skills, communication abilities, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Jira)
- Presentation software (e.g., PowerPoint, Google Slides)
- AI and machine learning tools (e.g., Python, TensorFlow)
ASSUMPTION: While not explicitly stated, experience with marketing automation, project management, presentation, and AI/machine learning tools would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with ambiguity and figuring out solutions to complex problems?
- Do you have a strong mix of strategic thinking, business acumen, storytelling, creativity, resourcefulness, and operational discipline?
ASSUMPTION: Moveworks values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Working in a fast-paced, startup environment may require adaptability and resilience
- Balancing in-office and remote work may present challenges in terms of communication and collaboration
- Building the solutions marketing function from the ground up may require significant effort and time investment
- Competition in the AI and software development space may present challenges in terms of market differentiation and customer acquisition
ASSUMPTION: While this role presents numerous opportunities, it also comes with its own set of challenges that the right candidate will be able to navigate successfully.
📈 Similar Roles Comparison
- This role differs from other product marketing roles in its focus on solutions marketing and building a new function from the ground up
- In the AI and software development industry, this role is unique in its focus on different lines of business and industry verticals
- Career path comparison: This role offers significant growth potential, both in terms of career advancement and the impact the role holder can have on the company's success
ASSUMPTION: This role is unique in its focus on solutions marketing and building a new function, offering significant growth potential and the opportunity to make a significant impact on the company's success.
📝 Sample Projects
- Developing a comprehensive messaging framework for Moveworks' solutions marketing efforts
- Creating a detailed product launch plan for a new AI-powered employee support feature
- Conducting market research to identify opportunities for Moveworks to expand its solutions marketing efforts
ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the work required for this role, as well as the opportunity to make a significant impact on the company's success.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the solutions marketing function in its first year?
- How does the product marketing team collaborate with other departments, such as product, sales, and customer success?
- What are the most important qualities you're looking for in a candidate for this role?
- How does Moveworks support the growth and development of its employees?
- What are the biggest opportunities for growth and impact in this role?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, allowing you to make a more informed decision about whether this opportunity is the right fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your past product marketing work, focusing on messaging, content creation, and product launches
- Research Moveworks' products and competition to demonstrate your understanding of the role and industry
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
