📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Vendor
🔹 Company: The Knot Worldwide
🔹 Location: New York City
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (New York City) with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Driving valued vendor solutions to market
- Leading cross-functional initiatives to enhance product adoption and vendor engagement
- Developing product positioning and messaging
- Gathering and applying customer insights
- Creating impactful launch strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop compelling product positioning and messaging for vendor solutions
✅ Own strategy for gathering and applying customer insights to inform product roadmaps and marketing efforts
✅ Lead go-to-market planning for major feature and product launches, defining objectives, launch strategies, and performance measurement plans
✅ Create internal enablement materials to equip Sales and Account Management teams with tools to drive adoption and ensure message consistency
✅ Analyze the effectiveness of marketing campaigns and launch programs, sharing insights and recommendations to inform future efforts and accelerate product growth
✅ Monitor competitive trends and emerging market shifts, providing strategic input on positioning, product direction, and differentiation opportunities
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's Degree with a strong academic record
Experience: 8+ years of product marketing experience, with a strong preference for experience marketing to small businesses
Required Skills:
- Proven track record of independently leading successful product marketing initiatives from strategy through execution
- Deep experience developing strategic positioning and customer messaging
- Strong analytical skills, including comfort with campaign metrics, dashboards, and performance reporting
- Experience mentoring peers or team members and helping to up-level team practices
- Strong writing and storytelling ability with exceptional attention to detail
- Familiarity with marketing and analytics tools (Google Suite, Excel, dashboards, etc.)
- Skilled communicator and cross-functional leader who can confidently present to executive stakeholders
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the wedding industry or related markets may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for similar roles and experience levels in New York City)
Benefits:
- Flexible vacation policy
- Generous parental leave
- Mental wellbeing support
- Physical health support
- Financial planning support
- Engaging perks and discounts
Working Hours: Full-time (40 hours per week), with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Knot Worldwide is a global technology company focused on celebration planning, with a strong presence in the wedding industry.
Company Size: 1,001-5,000 employees (mid-sized company)
Founded: 2018 (relatively new company with significant growth potential)
Company Description:
- Global family of brands providing best-in-class products, services, and content for celebration planning
- Industry-leading global online wedding Vendor Marketplace, connecting couples with local wedding professionals
- Operates in 16+ countries across North America, Europe, Latin America, and Asia
Company Specialties:
- Wedding planning tools and services
- Vendor marketplace
- Global celebration planning
Company Website: http://www.theknotww.com
ASSUMPTION: Working at The Knot Worldwide offers opportunities for growth and exposure to diverse markets and cultures.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence
Reporting Structure: This role reports directly to the Vice President of Product Marketing and may have team members reporting to them
Work Arrangement: Hybrid work arrangement with regular in-office time to foster collaboration and connection
Growth Opportunities:
- Potential to grow into a leadership role within the product marketing team
- Opportunities to work on global projects and expand industry knowledge
- Chance to contribute to the company's rapid growth and expansion
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in New York City
Office Location(s): 2 Wisconsin Circle, 3rd Floor, Chevy Chase, MD; 220 5th Ave, 16TH FLOOR, New York, NY
Geographic Context:
- New York City offers a vibrant, multicultural environment with numerous amenities and attractions
- Easy access to public transportation and major highways
- Close proximity to various neighborhoods and cultural hubs
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The New York City office provides a dynamic and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the product marketing team
- Final interview with the Vice President of Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cross-functional teamwork and collaboration
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your product marketing successes and challenges overcome
- Research The Knot Worldwide and the wedding industry to demonstrate your understanding of the company and market
ATS Keywords: Product Marketing, Vendor Solutions, Cross-Functional Leadership, Product Positioning, Customer Insights, Go-to-Market Strategy, Launch Enablement, Campaign Performance, Market Intelligence, Analytical Skills, Mentoring, Writing, Storytelling, Communication, Collaboration, Execution
ASSUMPTION: The interview process for this role is designed to assess your strategic thinking, analytical skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Google Suite (Google Docs, Sheets, Slides)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Analytics tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Dream Big
- Love Our Users
- Do the Right Thing
- Hustle Every Day
- Win Together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How have you demonstrated your ability to dream big and drive innovative solutions in previous roles?
- Can you provide an example of how you've gone above and beyond to understand and serve your users?
- Describe a situation where you had to make a difficult decision that was in the best interest of your team or company, even if it wasn't popular.
ASSUMPTION: The Knot Worldwide values employees who embody these values and work styles, and who can contribute to a positive and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of various stakeholders, including vendors, internal teams, and customers
- Adapting to a fast-paced and evolving work environment
- Working effectively with remote team members and cross-functional teams
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager role in other industries, but with a focus on vendor solutions and the unique dynamics of the wedding industry
- Compared to other senior-level marketing roles, this position requires a strong analytical skillset and a deep understanding of customer insights
- Career progression in this role may follow a path similar to other senior-level marketing roles, with opportunities to move into leadership or management positions
ASSUMPTION: This role offers a unique blend of strategic thinking, analytical skills, and industry-specific knowledge, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a go-to-market strategy for a new vendor solution, including positioning, messaging, and launch planning
- Conducting customer research to identify gaps in vendor needs and translating insights into actionable recommendations for product roadmaps and marketing efforts
- Creating internal enablement materials to support the launch of a new feature or product, ensuring message consistency and driving adoption
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role, as well as the importance of customer insights and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will contribute to its success?
- How does the product marketing team collaborate with other departments, such as product management and design, to ensure alignment and effectiveness?
- What are the most significant challenges facing the vendor solutions team, and how can this role help address them?
- How does The Knot Worldwide support the growth and development of its employees, particularly in senior-level roles?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its impact on the company's success, as well as your commitment to understanding the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your product marketing successes and challenges overcome
- Research The Knot Worldwide and the wedding industry to demonstrate your understanding of the company and market
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
