📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Web3
🔹 Company: OKX
🔹 Location: San Jose, California, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for OKX's Web3 products
- Collaborating with cross-functional teams to ensure cohesive branding and messaging
- Building and scaling crypto-native communities through influencer networks, events, and ambassador programs
- Leveraging digital marketing expertise to drive organic product adoption
- Acting as the voice of the community to inform product development and marketing strategies
ASSUMPTION: This role requires a strategic and hands-on marketing professional with a deep understanding of the crypto industry and its communities.
📋 Key Responsibilities
✅ Devise strategies and programs to acquire new, active wallets, with a focus on onchain traders
✅ Lead key GTMs covering 360 degree aspects of marketing to bring new Web3 products, features, and services to market
✅ Collaborate with Wallet product teams, business development, executive leadership, and other stakeholders to ensure cohesive branding and messaging that aligns with user expectations and the ethos of the decentralized web
✅ Use your expertise in content and community marketing to develop programs that will set OKX apart and position the Wallet as the go-to product among key communities
✅ Become a trusted face and voice with community members
✅ Act as the voice of the community, gathering and analyzing market insights to inform both product development and marketing strategies
✅ Identify Culture Leaders, Community Managers, and Volunteers in your focus region to deliver events, meetups, and other activations
✅ Coordinate and organize Tier 1 global community activations in strategic hubs across the world to drive IRL engagement and advocacy
✅ Play a pivotal role in coordinating global > local efforts, ensuring that community-led activities align with strategic objectives
✅ Identify and engage community members who can play proactive roles in developing storytelling and activation ideas for OKX
✅ Establish a structured feedback loop between the community and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed
ASSUMPTION: This role involves a mix of strategic planning, community engagement, and project management to drive the growth and adoption of OKX's Web3 products.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years of experience in building and scaling crypto-native communities, with a proven track record of driving organic product adoption
Required Skills:
- Proven expertise in digital marketing, with a focus on fintech and crypto
- Excellent communication skills, with the ability to influence strategy and articulate complex products to a diverse audience, particularly on social media
- Strong project management capabilities, with the ability to manage multiple workstreams effectively
- In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives
- Experience understanding the complexity and detail associated with real-life activations
Preferred Skills:
- Fluency in multiple languages
- Experience working in a fast-paced, dynamic startup environment
ASSUMPTION: The ideal candidate will have a strong background in community building, digital marketing, and project management, with a deep understanding of the crypto industry and its communities.
💰 Compensation & Benefits
Salary Range: $180,000.00 to $264,000.00 based in California
Benefits:
- Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market data for similar roles in the San Jose, California area. The total compensation package may include additional components such as performance bonuses and long-term incentives.
📌 Applicant Insights
🔍 Company Context
Industry: OKX operates in the IT Services and IT Consulting industry, focusing on exchange, blockchain, futures, API, technology, and cryptocurrency.
Company Size: OKX has 1,001-5,000 employees, making it a mid-sized company. This size allows for a structured yet agile work environment, with ample opportunities for career growth and collaboration.
Founded: OKX was founded and began as a crypto exchange, giving millions of people access to crypto trading. In recent years, it has developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps).
Company Description:
- OKX believes that the future will be reshaped by crypto, ultimately contributing to every individual's freedom
- OKX is committed to shaping a fairer, more transparent, and accessible society through blockchain technology
- OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments
- OKX has expanded into new markets, with plans to launch in the US, Belgium, and the UAE
- OKX is deeply committed to good sportmanship and the pursuit to be better, as seen in its partnerships with McLaren F1 cars, Manchester City FC team shirts, and the Tribeca Film Festival
Company Specialties:
- Exchange
- Blockchain
- Futures
- API
- Technology
- Cryptocurrency
Company Website: http://www.okx.com
ASSUMPTION: OKX's focus on innovation, growth, and community engagement makes it an exciting place to work, with ample opportunities for professional development and impact.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a strategic and experienced marketing professional to drive the growth and adoption of OKX's Web3 products.
Reporting Structure: The Senior Product Marketing Manager, Web3, will report directly to the Global Head of Product Marketing and work closely with cross-functional teams, including product, business development, and executive leadership.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The specific work arrangement may vary based on the individual's needs and the team's requirements.
Growth Opportunities:
- As OKX continues to expand its Web3 offerings and enter new markets, there will be ample opportunities for the Senior Product Marketing Manager, Web3, to grow within the organization
- This role provides exposure to various aspects of marketing, community building, and project management, allowing the incumbent to develop a well-rounded skill set and advance their career
- OKX's commitment to employee growth and development, as evidenced by its L&D programs and education subsidy, ensures that employees have the resources they need to succeed and progress
ASSUMPTION: The Senior Product Marketing Manager, Web3, will have ample opportunities to grow both personally and professionally within OKX.
🌍 Location & Work Environment
Office Type: OKX's offices are modern, collaborative spaces designed to foster innovation and productivity. The San Jose office is located in the heart of the city's tech hub, providing easy access to amenities and public transportation.
Office Location(s): San Jose, California, United States
Geographic Context:
- San Jose is located in the heart of Silicon Valley, providing ample opportunities for networking and collaboration with other tech professionals
- The city offers a diverse and multicultural environment, with a strong focus on innovation, technology, and entrepreneurship
- San Jose has a Mediterranean climate, with mild winters and warm, dry summers, providing ample opportunities for outdoor activities and recreation
Work Schedule: The work schedule for this hybrid role is flexible, with a mix of on-site and remote work. The specific work schedule may vary based on the individual's needs and the team's requirements.
ASSUMPTION: The Senior Product Marketing Manager, Web3, will enjoy a modern, collaborative work environment that supports productivity and innovation, with a flexible work schedule that caters to their needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the Global Head of Product Marketing and other stakeholders
- Final round interview with OKX's co-founders or other senior leaders
Key Assessment Areas:
- Marketing strategy and planning
- Community building and engagement
- Project management and execution
- Communication and presentation skills
- Cultural fit and alignment with OKX's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the crypto industry and OKX's Web3 products in your application materials
- Prepare for behavioral interview questions that focus on your community building, marketing, and project management experience
- Showcase your ability to think strategically and execute tactically in your responses
- Demonstrate your passion for OKX's mission and values in your interview
ATS Keywords: Web3, Product Marketing, Community Building, Digital Marketing, Crypto, Blockchain, Marketing Strategy, Project Management
ASSUMPTION: The application process for this role will be competitive, with a strong focus on cultural fit and strategic thinking. Applicants should be prepared to demonstrate their expertise in marketing, community building, and project management, with a deep understanding of the crypto industry.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- Community management tools (e.g., Discord, Telegram)
- Crypto-specific tools (e.g., CoinMarketCap, CoinGecko)
ASSUMPTION: The Senior Product Marketing Manager, Web3, will be proficient in using a variety of marketing, project management, and community management tools to drive the growth and adoption of OKX's Web3 products.
👔 Cultural Fit Considerations
Company Values:
- We Before Me
- Do the Right Thing
- Get Things Done
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and analytical
- Passionate about OKX's mission and values
Self-Assessment Questions:
- How do your personal values align with OKX's core principles of 'We Before Me', 'Do the Right Thing', and 'Get Things Done'?
- Describe a time when you had to adapt quickly to a significant change in a project or plan. How did you approach this situation, and what was the outcome?
- How do you prioritize and manage multiple workstreams and projects effectively?
ASSUMPTION: OKX values a collaborative, agile, and data-driven work style, with a strong focus on teamwork, adaptability, and a passion for its mission and values.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the crypto industry may present challenges in terms of keeping up with market trends and competitor activities
- The need to balance strategic planning with tactical execution may require strong time management and prioritization skills
- The hybrid work arrangement may present challenges in terms of maintaining productivity and engagement when working remotely
- The competitive nature of the crypto industry may require the Senior Product Marketing Manager, Web3, to consistently innovate and adapt to maintain OKX's market position
ASSUMPTION: The Senior Product Marketing Manager, Web3, will need to be proactive, adaptable, and strategic in their approach to overcome these potential challenges and drive the growth and adoption of OKX's Web3 products.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a deep understanding of the crypto industry and its communities, as well as the ability to build and scale crypto-native communities
- This role involves a unique blend of strategic planning, community engagement, and project management, with a strong focus on driving organic product adoption
- Career paths for this role may include advancing to a leadership position within OKX's marketing organization or transitioning to a similar role at another crypto-focused company
ASSUMPTION: The Senior Product Marketing Manager, Web3, will have a unique and challenging role, requiring a diverse skill set and a deep understanding of the crypto industry and its communities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Web3 product, including market research, competitive analysis, and launch planning
- Building and scaling a community of onchain traders, with a focus on driving organic product adoption through influencer networks, events, and ambassador programs
- Establishing a structured feedback loop between the community and global product teams, ensuring that customer pain points, preferences, and opportunities are continuously addressed
ASSUMPTION: The Senior Product Marketing Manager, Web3, will have the opportunity to work on high-impact projects that drive the growth and adoption of OKX's Web3 products, with a focus on building and scaling crypto-native communities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing organization, and what are the opportunities for growth and collaboration?
- What are the most significant challenges facing the Web3 team, and how can this role help address them?
- How does OKX support the professional development and growth of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: The interview process for this role will provide an opportunity for the candidate to understand the specific challenges and opportunities facing the Web3 team, as well as the expectations and requirements for success in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on community building, digital marketing, and project management
- Prepare for behavioral interview questions that focus on your community building, marketing, and project management experience, as well as your ability to think strategically and execute tactically
- Demonstrate your passion for OKX's mission and values in your interview, and be prepared to discuss your alignment with the company's core principles of 'We Before Me', 'Do the Right Thing', and 'Get Things Done'
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
