Senior Product Marketing Manager - Web3 Infrastructure

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager - Web3 Infrastructure

🔹 Company: Gelato

🔹 Location: Switzerland (Remote)

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and executing Gelato’s product marketing strategy
• Managing product launches and initiatives across various channels
• Crafting compelling product positioning and messaging for different audience segments
• Collaborating with cross-functional teams to ensure effective product communication
• Conducting market research and competitive analysis to identify trends and opportunities

ASSUMPTION: This role requires a strong understanding of web3 technologies and a passion for blockchain infrastructure. The ideal candidate will have experience in product marketing or management within the web3 space.

📋 Key Responsibilities

✅ Responsible for the development and execution of Gelato’s product marketing strategy

✅ Build, organize, and execute product launches and initiatives across various channels

✅ Craft compelling product positioning and messaging that resonates with target audiences

✅ Work closely with infrastructure providers and application teams to create joint go-to-market content

✅ Measure and report against the performance of product marketing initiatives

✅ Conduct market research and competitive analysis to identify trends and positioning opportunities

ASSUMPTION: This role involves a high degree of collaboration with various teams, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Computer Science, Marketing, Economics, or a related field

Experience: 5-10 years of relevant experience in product marketing or management, with a focus on web3 projects

Required Skills:

• Deep understanding of blockchain technologies and web3 infrastructure
• Proven experience in managing crypto-focussed accounts on social media platforms
• Excellent written and verbal communication skills
• Strong project management and organizational skills
• Ability to work independently and navigate ambiguity

Preferred Skills:

• Experience at a high-growth technology startup or web3 infrastructure company
• Familiarity with Gelato's products and services

ASSUMPTION: Candidates with a strong passion for blockchain technology and a proven track record in product marketing will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for a Senior Product Marketing Manager in Switzerland)

Benefits:

• Competitive package with a token
• Chance to participate in shaping the future of web3
• World-class investors and backing

Working Hours: Full-time (40 hours per week) with a preference for availability overlapping with CET working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Gelato operates in the IT Services and IT Consulting industry, focusing on web3 infrastructure and rollup-as-a-service solutions.

Company Size: Gelato is a small company with 11-50 employees, allowing for a more agile and collaborative work environment.

Founded: Gelato was founded in 2019, making it a relatively young and innovative company in the web3 space.

Company Description:

• Gelato is an all-in-one Ethereum Rollup-as-a-Service (RaaS) Platform built without limits
• Designed to be super-fast, incredibly secure, and infinitely scalable, Gelato rollups allow anyone to build and deploy their fully serviced Layer 2 chains
• Leading Web3 projects rely on Gelato to power the execution of millions of transactions across DeFi, NFTs, and Gaming

Company Specialties:

• Rollup as a Service
• Layer 2 Scaling Solutions
• Blockchain
• Web3 Middleware
• Web3 Infrastructure
• Web3 Developer Platform

Company Website: gelato.network

ASSUMPTION: Gelato's focus on web3 infrastructure and rollup-as-a-service solutions makes it an attractive opportunity for candidates interested in cutting-edge technology and innovation.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and autonomy

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Fully remote, with a preference for availability overlapping with CET working hours

Growth Opportunities:

• Potential to shape the future of web3 infrastructure and Gelato's product marketing strategy
• Opportunity to work with leading web3 projects and infrastructure providers
• Chance to grow with the company as it expands and evolves in the web3 space

ASSUMPTION: This role offers significant growth potential for the right candidate, as Gelato continues to expand and solidify its position in the web3 infrastructure market.

🌍 Location & Work Environment

Office Type: Fully remote, with team members located in various time zones

Office Location(s): Zug, Switzerland (Headquarters)

Geographic Context:

• Switzerland is known for its strong economy, high quality of life, and favorable business environment
• Zug, in particular, is a popular location for blockchain and cryptocurrency companies due to its supportive regulatory framework
• The fully remote work arrangement allows for greater flexibility and work-life balance

Work Schedule: Full-time (40 hours per week) with a preference for availability overlapping with CET working hours

ASSUMPTION: The fully remote work arrangement and flexible working hours make this role an attractive opportunity for candidates seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and company culture
• Technical interview with the Head of Marketing to assess product marketing skills and understanding of web3 technologies
• Final interview with the CEO to discuss long-term fit and growth opportunities

Key Assessment Areas:

• Understanding of web3 technologies and blockchain infrastructure
• Product marketing skills and experience
• Communication and project management skills
• Cultural fit and alignment with Gelato's mission and values

Application Tips:

• Highlight relevant experience in web3 and product marketing
• Demonstrate a strong understanding of blockchain technologies and infrastructure
• Tailor your resume and cover letter to emphasize your fit for the role and company culture
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a dynamic, fast-paced environment

ATS Keywords: Product Marketing, Web3, Blockchain, Infrastructure, Marketing Strategy, Product Launch, Competitive Analysis, Market Research, Cross-Functional Collaboration

ASSUMPTION: Gelato's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Social media platforms (predominantly Twitter)
• Product marketing and project management tools
• Web3 and blockchain technologies

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centricity and excellence

Work Style:

• Agile and dynamic, with a focus on results and impact
• Collaborative and inclusive, with a strong emphasis on teamwork and open communication
• Adaptable and resilient, with the ability to thrive in a fast-paced, ever-changing environment

Self-Assessment Questions:

• Do you have a strong passion for blockchain technology and web3 infrastructure?
• Are you comfortable working in a dynamic, fast-paced environment with a high degree of autonomy?
• Do you thrive in collaborative, cross-functional teams and enjoy working with diverse stakeholders?

ASSUMPTION: Gelato values candidates who are passionate about web3 technology, adaptable, and strong collaborators.

⚠️ Potential Challenges

• Navigating the fast-paced and ever-changing web3 landscape
• Balancing multiple priorities and projects simultaneously
• Working with diverse stakeholders, including infrastructure providers, application teams, and internal teams
• Adapting to a fully remote work environment and managing time zones

ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position requires a deep understanding of web3 technologies and blockchain infrastructure
• Gelato's focus on rollup-as-a-service solutions sets it apart from other web3 companies, offering unique growth and learning opportunities
• This role offers significant autonomy and responsibility, providing an excellent platform for career growth and development

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Managing a product launch for a new rollup-as-a-service solution
• Conducting market research and competitive analysis to identify trends and opportunities in the web3 infrastructure space
• Creating joint go-to-market content with infrastructure providers and application teams

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Senior Product Marketing Manager may work on, but the specific projects may vary depending on the company's priorities and needs.

❓ Key Questions to Ask During Interview

• How does Gelato differentiate itself from other web3 infrastructure providers?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does Gelato support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does Gelato foster a culture of innovation and continuous learning?

ASSUMPTION: These questions are designed to help candidates better understand the company, the role, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in web3 and product marketing
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work in a dynamic, fast-paced environment
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.