📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (x/f/m)
🔹 Company: Doctolib
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing product- and user-centered content and campaigns for the B2B community
- Collaborating with cross-functional teams to ensure high-quality content delivery
- Managing community engagement initiatives
- Working in a dynamic, growing tech company focused on improving healthcare
ASSUMPTION: This role requires strong communication, project management, and analytical skills. Experience in B2B SaaS marketing is essential, and familiarity with the healthcare industry would be beneficial.
📋 Key Responsibilities
✅ Developing and managing content in various formats (articles, videos, webinars, guides, case studies) to improve product usage and customer success
✅ Growing and engaging the customer community, including managing the ambassador program
✅ Collaborating with cross-functional teams to ensure content aligns with product development and marketing strategies
✅ Strategically developing and optimizing the content library for efficiency and relevance
✅ Managing project timelines, budgets, and results to ensure successful campaign execution
ASSUMPTION: The role involves a mix of creative and strategic tasks, as well as hands-on content creation and project management. Strong organizational skills and the ability to work independently are crucial.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, or a related field
Experience: At least 3 years of experience in B2B SaaS marketing, with a focus on product marketing, content marketing, or customer community management
Required Skills:
- Excellent communication skills in German and English
- Strong analytical skills and data-driven mindset
- Proven experience in project management
- Familiarity with content management systems and marketing automation tools
- Knowledge of the healthcare industry (a plus)
Preferred Skills:
- Experience in customer education or engagement
- Familiarity with ambassador or community programs in a B2B context
- Fluency in additional languages
ASSUMPTION: While a degree in a related field is required, relevant experience and skills are more important for success in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for mid-senior level marketing roles in Berlin)
Benefits:
- Health insurance
- Quarterly bonus
- Competitive salary package
- 28 vacation days, plus an additional day for each full calendar year
- Parent care program
- Solidarity days (2 days per year to support charitable organizations)
- Mental wellbeing support
- Flexible working hours and hybrid work arrangement
- Flexibility days (10 days per year to work from abroad)
- Public transport cost reimbursement or company car (for field sales)
- Meal budget and healthy snacks
- Sponsored sports program
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely some days
ASSUMPTION: The salary range is estimated based on market research and industry standards for similar roles in Berlin. The benefits package is comprehensive and designed to support work-life balance and employee wellbeing.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology (Healthtech)
Company Size: Medium-sized (1,001-5,000 employees)
Founded: 2013, with headquarters in Levallois-Perret, France
Company Description:
- Doctolib is a health technology company focused on improving healthcare access and quality
- The company offers online appointment booking, telehealth, and patient engagement tools for healthcare professionals
- Doctolib operates in France, Germany, and Italy, with offices in Berlin, Munich, Milan, Nantes, Niort, and Paris
Company Specialties:
- Healthcare
- Internet
- Innovation
- Rails
- Scale-Up
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Healthcare
- Technology
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a growing, dynamic company with a strong focus on innovation and improving healthcare. The company offers a comprehensive benefits package and supports work-life balance.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development
Reporting Structure: This role reports directly to the team manager and collaborates with cross-functional teams, including product, customer, go-to-market, marketing, and leadership teams
Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options)
Growth Opportunities:
- Potential career progression into a management or leadership role
- Opportunities to work on diverse projects and campaigns
- Chance to gain experience in a growing, international tech company
ASSUMPTION: This role offers opportunities for professional growth and development, as well as the chance to work on impactful projects in a dynamic environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with amenities and a focus on employee wellbeing
Office Location(s): Mehringdamm 51, 10961 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The office is located in the central-western district of Schöneberg, with easy access to public transportation
- The area offers a wide range of restaurants, cafes, and cultural attractions
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely some days
ASSUMPTION: The office environment is designed to support collaboration and productivity, with a focus on employee comfort and wellbeing. The location offers easy access to public transportation and a variety of amenities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the talent partner
- Interview with the team manager
- Case study interview to assess problem-solving skills and strategic thinking
- Final interview with the hiring manager
- Reference checks
Key Assessment Areas:
- Communication and presentation skills
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
- Relevant experience and skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic thinking
- Research Doctolib's mission, values, and company culture to demonstrate your fit and enthusiasm
ATS Keywords: Product marketing, content marketing, B2B SaaS, healthcare, community management, project management, German, English
ASSUMPTION: The interview process is designed to assess your skills, cultural fit, and alignment with Doctolib's mission and values. Preparation and research are key to success in the interview process.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with relevant tools and technologies is important for success in this role, but specific tools can be learned on the job.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Always focus on the needs of our users and patients
- Excellence: Strive for the highest quality in everything we do
- Innovation: Embrace change and continuously improve
- Collaboration: Work together to achieve our goals
- Integrity: Act with honesty and transparency
Work Style:
- Dynamic and fast-paced environment
- Strong focus on collaboration and teamwork
- Data-driven decision-making
- Flexible and adaptable to change
Self-Assessment Questions:
- How do you ensure that your content meets the needs of our users and patients?
- Can you describe a time when you had to adapt to a significant change in your work environment or project scope?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Doctolib values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and excellence. Candidates should be able to demonstrate their fit with these values and work style preferences.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with cross-functional teams and stakeholders to ensure content alignment
- Keeping up with industry trends and best practices in content marketing and community management
- Adapting to changes in project scope or priorities
ASSUMPTION: This role presents both opportunities and challenges, requiring strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on product- and user-centered content, with a strong emphasis on community engagement and management
- While the role is based in Berlin, Doctolib is a global company with offices in France, Germany, and Italy, offering opportunities for international collaboration and growth
- Career progression in this role could lead to management or leadership positions in content marketing, community management, or product marketing
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing roles, with a strong focus on community engagement and management, and the potential for international collaboration and growth.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including articles, videos, webinars, and case studies
- Managing the ambassador program, including onboarding, engagement, and success measurement
- Collaborating with the product team to create user-centered content for in-app notifications and onboarding materials
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives in this role, from strategic content development to hands-on project management and community engagement.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Doctolib's B2B products?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Doctolib support work-life balance and employee wellbeing?
- What opportunities are there for professional growth and development in this role?
- How does Doctolib approach diversity, equity, and inclusion in the workplace?
ASSUMPTION: These questions are designed to help you understand the role's context, priorities, and growth opportunities, as well as Doctolib's approach to work-life balance and diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Doctolib careers website
- Tailor your resume and cover letter to highlight relevant skills and experiences, with a focus on product marketing, content marketing, and community management
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic thinking
- Research Doctolib's mission, values, and company culture to demonstrate your fit and enthusiasm
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
