📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (x/f/m)
🔹 Company: Doctolib
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing product- and user-centered content and campaigns for the B2B community
- Collaborating with cross-functional teams to ensure high-quality content delivery
- Managing community engagement initiatives to increase size, engagement, and recommendations
- Strategic planning and in-house project management
ASSUMPTION: This role requires a strong focus on content creation, community management, and cross-functional collaboration. Candidates should be comfortable working in a dynamic, fast-paced environment and have a proven track record in B2B SaaS marketing.
📋 Key Responsibilities
✅ Developing product- and user-centered content and campaigns for the B2B community
✅ Collaborating with cross-functional teams to ensure high-quality content delivery
✅ Managing community engagement initiatives to increase size, engagement, and recommendations
✅ Strategic planning and in-house project management
✅ Coordinating with teams like Product, Customer, Go-to-Market, Marketing, and leadership teams
✅ Developing the content library strategically and in consideration of efficiency and relevance factors
✅ Managing project timelines, budgets, and tracking results to ensure activities are completed on time, within budget, and with clear objectives
ASSUMPTION: The role requires a mix of creative and analytical skills, with a strong focus on project management and stakeholder communication.
🎯 Required Qualifications
Education: A degree in communications, marketing, or a related field
Experience: At least 3 years of experience in B2B SaaS marketing, with a focus on product marketing
Required Skills:
- Expertise in customer communication, content marketing, and/or customer community management
- Strong analytical skills and data-driven decision-making
- Excellent project management and organizational skills
- Fluency in German and English
Preferred Skills:
- Experience in the health care industry or customer education/engagement
- Experience with ambassador or community programs in the B2B sector
ASSUMPTION: Candidates with a background in B2B SaaS marketing and a strong portfolio of content creation and community management projects will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-senior level marketing role in Berlin)
Benefits:
- Health insurance with additional benefits
- Quarterly bonus and competitive salary package
- 28 vacation days plus an additional day for each full calendar year
- Parent Care Program, including extra parental leave
- Solidarity Days: 2 days per year to support charitable organizations in the health care sector
- Mental wellbeing support through access to coaches and psychologists
- Flexible working hours and hybrid work arrangement
- Flexibility Days: 10 days per year to work from abroad
- Public transport cost reimbursement or company car (for field sales only)
- Meal budget and healthy snacks in the office
- Sponsored sports program
Working Hours: Full-time, 40 hours per week. The role follows a hybrid work arrangement, with a mix of on-site and remote work.
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing role in Berlin. The benefits package is comprehensive and designed to support employee wellbeing and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Doctolib is a software development company specializing in health care technology, with a focus on telehealth and online appointments.
Company Size: Doctolib has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the industry.
Founded: Doctolib was founded in 2013 and has since grown to become a leading player in the health care technology sector.
Company Description:
- Doctolib's mission is to improve the health of all by building the healthcare system we all dream of
- The company empowers health professionals and enables them to have a better work-life balance
- Doctolib helps people to be healthier and have faster and easier access to care
Company Specialties:
- Health
- Internet
- Innovation
- Rails
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Healthcare
- Technology
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a well-established company with a strong focus on innovation and improving the health care system. The company's size and industry position provide opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: This role reports directly to the team manager and collaborates with various cross-functional teams.
Work Arrangement: The role follows a hybrid work arrangement, with a mix of on-site and remote work.
Growth Opportunities:
- Potential career progression into leadership or management roles within the marketing department
- Opportunities to work on high-impact projects and initiatives that drive the company's growth and success
- Access to learning and development resources to support professional growth and skill development
ASSUMPTION: This role offers strong growth opportunities for candidates looking to advance their careers in marketing and gain experience in a dynamic, fast-paced environment.
🌍 Location & Work Environment
Office Type: Doctolib's Berlin office is located in a modern, collaborative workspace.
Office Location(s): Mehringdamm 51, 10961 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational activities
- Berlin has a well-developed public transportation system, making it easy to commute to and from the office
Work Schedule: The role follows a hybrid work arrangement, with a mix of on-site and remote work. The specific work schedule will be determined based on the needs of the team and the individual employee.
ASSUMPTION: The hybrid work arrangement offers flexibility and work-life balance, while the modern office space and vibrant city location provide an engaging and inspiring work environment.
💼 Interview & Application Insights
Typical Process:
- 45-minute interview with the talent partner
- 45-minute interview with the team manager
- 90-minute case study interview
- 30-minute final interview
- At least one reference check
Key Assessment Areas:
- Content creation and strategy
- Community management and engagement
- Project management and stakeholder communication
- Cultural fit and alignment with Doctolib's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to content creation, community management, and project management in the interview
- Research Doctolib's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
ATS Keywords: Product marketing, content creation, community management, project management, B2B SaaS, marketing strategy, customer communication, customer engagement
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role. Successful candidates will demonstrate a strong portfolio of content creation and community management projects, as well as a strategic mindset and excellent project management skills.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Analytics tools (e.g., Google Analytics, Mixpanel)
ASSUMPTION: The specific tools and technologies used will depend on the team's preferences and the company's standard practices. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: Always prioritize the needs and wellbeing of our users
- Innovative: Continuously seek new solutions and improvements
- Collaborative: Work together to achieve our shared goals
- Responsible: Take ownership and accountability for our actions and decisions
- Expert: Strive for excellence and continuous learning
Work Style:
- Dynamic and fast-paced, with a focus on results and impact
- Collaborative and team-oriented, with a strong emphasis on cross-functional communication and coordination
- Data-driven and analytical, with a focus on continuous improvement and optimization
- Adaptable and flexible, with a willingness to take on new challenges and responsibilities as needed
Self-Assessment Questions:
- How do you prioritize the needs and wellbeing of users in your content creation and community management strategies?
- Can you provide an example of a time when you had to adapt to a new tool or technology to achieve your goals?
- How do you balance innovation and collaboration in your approach to project management?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Doctolib's values and a work style that is well-suited to the company's dynamic, collaborative, and data-driven culture.
⚠️ Potential Challenges
- The role requires a strong focus on project management and stakeholder communication, which can be challenging in a fast-paced, dynamic environment
- The role involves working with a diverse range of teams and stakeholders, which can present communication and collaboration challenges
- The role requires a strong understanding of the B2B SaaS industry and the health care sector, which may present learning and adaptation challenges for candidates from non-related backgrounds
- The role involves managing community engagement initiatives, which can be challenging due to the dynamic and unpredictable nature of online communities
ASSUMPTION: Successful candidates will be comfortable working in a fast-paced, dynamic environment and have strong project management, communication, and collaboration skills. They will also be able to quickly learn and adapt to new tools, technologies, and industry-specific knowledge as needed.
📈 Similar Roles Comparison
- This role is similar to other product marketing roles in B2B SaaS companies, but with a stronger focus on community management and engagement
- Compared to other marketing roles, this role requires a stronger focus on project management and stakeholder communication
- Career progression in this role could lead to leadership or management positions within the marketing department, or to other roles within the company
ASSUMPTION: This role offers a unique blend of content creation, community management, and project management responsibilities, making it an attractive opportunity for candidates looking to gain experience in a dynamic, fast-paced environment.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch, including blog posts, videos, webinars, and other resources
- Managing a community engagement campaign to increase user participation and engagement, including the creation and distribution of targeted content and the coordination of community events
- Collaborating with cross-functional teams to develop and execute a marketing campaign to promote a new feature or product update, including the creation of marketing materials, the coordination of launch events, and the tracking and analysis of campaign performance
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of collaboration required for this role. Successful candidates will be able to demonstrate similar or related experience and skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other teams within the company?
- How does Doctolib support the professional growth and development of its employees, particularly in marketing roles?
- Can you provide an example of a successful community engagement initiative at Doctolib, and how it was executed and measured?
- How does Doctolib approach innovation and continuous improvement in its content creation and marketing strategies?
- What are the most important qualities and skills for success in this role, according to the team manager?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as to assess the fit and potential for growth and development in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or examples of your content creation and community management projects, if applicable
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
