🔹 Job Title: Senior Product Marketing Specialist
🔹 Company: Renesas Electronics
🔹 Location: Zhubei, Hsinchu, Taiwan
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: Remote OK (with occasional travel)
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on driving demand and customer engagement.
✅ Develop and execute marketing strategies, tactics, and results that align with program, product, and business goals
✅ Drive demand generation and generate high-quality marketing qualified leads for the sales team
✅ Develop and implement internal marketing programs to raise awareness and assist with up-to-date content and collateral for sales, distribution, and management teams
✅ Support sales and help drive distribution by developing and maintaining technical relationships with new and existing customers in the assigned territory/region with existing products
✅ Track key competitors and their activities, develop competitive analysis reports to help develop opportunities to grow based on market, competitive landscape, and future product needs
✅ Participate in negotiations as required and provide feedback to the Division to capture new business and/or maximize profitability
✅ Work with cross-functional teams (Sales, Distribution, Product Marketing, Planning, Customer Service, etc.) to ensure customer success while meeting revenue targets and division expectations
✅ Develop, format, maintain, and organize content for sales, distribution, and customer presentations
✅ Assist sales/distribution with customer application and technical related questions
✅ Work with Product Marketing Managers to understand and maintain competitive market pricing
✅ Occasional travel to support new business opportunities, trade shows, and technology-focused meetings
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive marketing success and customer engagement.
Education: Bachelor's degree in Electrical Engineering or a related technical discipline
Experience: At least 3-5 years of experience in technical marketing, preferably in a regional or local marketing role
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong technical background and proven marketing experience, with a focus on driving demand and customer engagement.
Salary Range: NT$1,200,000 - NT$1,800,000 per year (Based on industry standards for mid-senior level marketing roles in Taiwan)
Benefits:
Working Hours: Full-time (40 hours per week) with flexible hours and occasional travel
ASSUMPTION: Salary range is estimated based on industry standards for mid-senior level marketing roles in Taiwan. Benefits may vary based on the company's benefits package.
Industry: Semiconductor Manufacturing. Renesas is a leading provider of embedded processing solutions, with a focus on automotive, industrial, infrastructure, and IoT industries.
Company Size: 10,001+ employees. As a large organization, Renesas offers diverse career opportunities and a well-established infrastructure.
Founded: 1936 (as part of Hitachi, became Renesas in 2003). Renesas has a rich history and extensive experience in the semiconductor industry.
Company Description:
Company Specialties:
Company Website: http://www.renesas.com
ASSUMPTION: Renesas is a well-established company with a strong focus on innovation and customer success, offering a diverse range of semiconductor solutions.
Career Level: Mid-Senior level. This role offers opportunities for growth and career advancement within the marketing department and the broader organization.
Reporting Structure: This role reports directly to the Regional Marketing Manager and collaborates with cross-functional teams, including Sales, Distribution, Product Marketing, Planning, and Customer Service.
Work Arrangement: Remote OK with occasional travel for regional events or activations. The role operates in a dynamic, team-oriented environment with opportunities for learning and growth.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
Office Type: Remote with occasional travel to regional offices or events
Office Location(s): Zhubei, Taiwan (with occasional travel to other locations in Taiwan, South East Asia, and global accounts)
Geographic Context:
Work Schedule: Full-time (40 hours per week) with flexible hours and occasional travel
ASSUMPTION: This role offers a flexible work arrangement with occasional travel, allowing for a good work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Demand Generation, Market Research, CRM Tools, Marketing Strategy, Cross-Functional Collaboration, Semiconductor Industry, Taiwan, South East Asia, Global Accounts
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing strategy, demand generation, and cross-functional collaboration.
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and CRM Tools, with potential exposure to marketing automation tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Renesas values innovation, customer success, and collaboration, with a dynamic and fast-paced work environment.
ASSUMPTION: This role may present challenges related to managing multiple projects, adapting to regional needs, and staying current with industry trends.
ASSUMPTION: This role offers a unique blend of strategic marketing and demand generation, with a focus on the semiconductor industry.
ASSUMPTION: Sample projects for this role may involve marketing campaign development, market research, and customer engagement.
ASSUMPTION: Interview questions should focus on the role's structure, growth opportunities, regional marketing strategies, and industry challenges.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.