Senior Product Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Product Marketing Specialist

🔹 Company: Renesas Electronics

🔹 Location: Tempe, Arizona, United States

🔹 Job Type: Full-time

🔹 Category: Semiconductor Manufacturing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (with occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to drive demand and generate high-quality leads
• Collaborating with cross-functional teams to ensure customer success and meet revenue targets
• Conducting market research and competitive analysis to inform marketing strategies
• Creating and maintaining technical relationships with customers in assigned territories
• Occasional travel to support new business opportunities, trade shows, and technology-focused meetings

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on customer engagement and market analysis.

📋 Key Responsibilities

✅ Work at both the strategic and tactical levels to shape overall marketing strategy, identify new customer engagement opportunities, measure and optimize campaigns, develop new tactics, and solve problems.

✅ Help develop and deliver marketing strategies, tactics, and results that align with program, product, and business goals.

✅ Drive demand generation and generate high-quality marketing qualified leads for the sales team by assisting with tactical marketing plans for new and existing portfolio products and market segments.

✅ Develop and implement internal marketing programs to raise awareness and assist with up-to-date content and collateral for the sales, distribution, and management teams.

✅ Support sales and help drive distribution by developing and maintaining technical relationships with new and existing customers in the assigned territory/region with existing products.

✅ Track key competitors and their activities, develop competitive analysis reports to help develop opportunities to grow based on market, competitive landscape, and future product needs.

✅ Participate in negotiations as required and provide feedback to the Division to capture new business and/or maximize profitability.

✅ Work with cross-functional teams (Sales, Distribution, Product Marketing, Planning, Customer Service, etc.) to ensure customer success while meeting revenue targets and division expectations.

✅ Develop, format, maintain, and organize content for sales, distribution, and customer presentations.

✅ Assist sales/distribution with customer application and technical-related questions.

✅ Work with Product Marketing Managers to understand and maintain competitive market pricing.

✅ Occasional travel to support new business opportunities, trade shows, and technology-focused meetings.

ASSUMPTION: This role requires a mix of strategic planning, tactical execution, and strong collaboration with various teams to drive marketing success and customer engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Electrical Engineering or a related technical field

Experience: At least 3-5 years of experience in technical marketing, preferably in a regional or local marketing role

Required Skills:

• Proficient in CRM Tools
• Strong verbal and written communication skills
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
• Ability to work collaboratively in a fast-paced environment
• Strong attention to detail and organizational skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Creative mindset with the ability to adapt marketing materials to regional needs

Preferred Skills:

• Experience with market research and analysis
• Fluency in additional languages (e.g., Mandarin, Thai, Vietnamese)

ASSUMPTION: Candidates with experience in semiconductor marketing or a related industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Senior Product Marketing Specialist with 3-5 years of experience in the semiconductor industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee resource groups

Working Hours: Full-time, with occasional travel required for regional events or activations

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Specialist in the semiconductor industry. Actual compensation may vary based on experience, skills, and other factors.