Senior Product Marketing Specialist - Child Safety (m/f/d)

📌 Core Information

🔹 Job Title: Senior Product Marketing Specialist - Child Safety (m/f/d)

🔹 Company: CYBEX GMBH

🔹 Location: Bayreuth, Bavaria, Germany

🔹 Job Type: Full-time, On-site

🔹 Category: Manufacturing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting consumer-focused product information and pictures
• Identifying and refining product USPs
• Creating high impact marketing collateral
• Managing product marketing launch processes
• Monitoring market trends and competitor offerings
• Collaborating with cross-functional teams

ASSUMPTION: This role requires a strong understanding of consumer behavior and market trends, as well as excellent communication and project management skills.

📋 Key Responsibilities

✅ Craft consumer-focused product information and pictures to serve as the foundation for marketing collateral

✅ Identify and refine each product’s unique selling points (USPs), translating features into clear “reasons to buy”

✅ Create high impact fact sheets, sell-in decks, and e-retail guidelines in close partnership with Product Management and Content teams

✅ Own the product marketing launch process: coordinate kick-off meetings, brief all stakeholders, and ensure consistent messaging across every channel

✅ Continuously monitor market trends, competitor offerings, and consumer needs via digital channels to enhance our product positioning and build a comparative database

✅ Define and write product content for various platforms including e-commerce, websites, and print catalogs. Guide creation of product pictures and video tutorials-from storyboarding to publication

✅ Act as a key point of contact for product marketing related inquiries from customer support teams. Develop standard responses, FAQs, and other support tools

✅ Collaborate on product-related marketing campaigns, tied to design awards, consumer testing, and product recognition programs-bringing product insights to the forefront

✅ Partner with Product Management, Go To Market, Content Creation, and Content Management teams to deliver seamless product experiences

✅ Regularly review and update product data across internal and external platforms to ensure relevance, accuracy, and alignment with strategic messaging

✅ Drive and support the improvement or introduction of internal processes and system landscape

ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to work effectively in a matrix organization.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field (preferred but not required)

Experience: First experience in product marketing, ideally within consumer goods, technical industries, or automotive sectors

Required Skills:

• Project management skills
• Fluency in English; German proficiency is a plus
• A proactive, hands-on approach with strong initiative and a passion for delivering results
• High attention to detail, organization, and the ability to translate technical specifications into consumer-friendly messaging
• Experience working in a matrix organization, collaborating effectively with diverse teams and stakeholders

Preferred Skills:

• Experience in the juvenile products industry
• Knowledge of the CYBEX brand

ASSUMPTION: While a degree in a related field is preferred, the company values relevant experience and skills over formal education.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (AI-estimated, based on experience level and market rates for product marketing roles in Germany)

Benefits:

• Competitive salary
• Attractive annual leave
• Discounts on CYBEX products

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: CYBEX operates in the manufacturing industry, specializing in juvenile products such as car seats, baby carriers, kids furniture, and strollers. The company is known for its innovative design and focus on child safety.

Company Size: CYBEX has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and development.

Founded: CYBEX was founded in 2005 and has since grown rapidly, expanding its global presence and product offerings.

Company Description:

• CYBEX is a company that puts tomorrow’s people at the heart of its brand
• Known for innovative design and focus on child safety
• Offers a range of products that enable parents to keep their little ones safe in style

Company Specialties:

• Juvenile products
• Car seats
• Baby carriers
• Strollers
• Kids furniture

Company Website: cybex-online.com

ASSUMPTION: CYBEX's focus on innovation and design sets it apart in the juvenile products industry, offering unique opportunities for creative and forward-thinking individuals.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in product marketing or a related field.

Reporting Structure: The Senior Product Marketing Specialist will report directly to the Head of Product Marketing and work closely with cross-functional teams, including Product Management, Content Creation, and Content Management.

Work Arrangement: This is an on-site role based in Bayreuth, Germany. The work arrangement is full-time, with standard office hours.

Growth Opportunities:

• Potential career progression into management or specialist roles within the product marketing function
• Opportunities to work on international projects and gain global experience
• Possibility to develop skills in related areas, such as content creation or project management

ASSUMPTION: CYBEX's global presence and commitment to innovation provide ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: CYBEX's Bayreuth office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Riedinger Str. 18, Bayreuth, 95448, DE

Geographic Context:

• Bayreuth is a city in Upper Franconia, Bavaria, Germany, with a population of approximately 73,000
• Known for its rich cultural heritage, including the Margravial Opera House, a UNESCO World Heritage site
• Offers a high quality of life with a mix of urban and natural environments

Work Schedule: Standard office hours, Monday to Friday, with flexibility for occasional remote work or adjusted hours as needed.

ASSUMPTION: Bayreuth offers a pleasant work-life balance, with easy access to both urban amenities and natural surroundings.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Head of Product Marketing

Key Assessment Areas:

• Product marketing skills and experience
• Communication and presentation skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your product marketing work, such as fact sheets, sell-in decks, or product content
• Research CYBEX's products and market position to demonstrate your understanding of the company and industry

ATS Keywords: Product marketing, consumer goods, market trends, competitor analysis, cross-functional collaboration, project management

ASSUMPTION: CYBEX's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The required tools and technologies for this role are standard in the product marketing industry and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Safety
• Design
• Sustainability

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback
• Creative and forward-thinking

Self-Assessment Questions:

• Do you align with CYBEX's focus on innovation and design?
• Are you comfortable working in a matrix organization and collaborating with diverse teams?
• Do you thrive in a fast-paced, dynamic work environment?

ASSUMPTION: CYBEX's company culture values creativity, collaboration, and a strong commitment to its products and customers.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Working in a matrix organization with diverse teams and stakeholders
• Keeping up with rapid industry changes and market trends
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a proactive approach to work.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Marketing Manager in other consumer goods or manufacturing companies, but with a focus on the juvenile products industry
• CYBEX's emphasis on innovation and design sets it apart from competitors, offering unique opportunities for creative and forward-thinking individuals
• Career progression in this role could lead to management or specialist positions within the product marketing function or related areas

ASSUMPTION: While this role shares similarities with other senior product marketing positions, CYBEX's unique focus on innovation and design provides a distinct opportunity for growth and development.

📝 Sample Projects

• Developing a comprehensive product marketing strategy for a new car seat launch
• Conducting market research and competitor analysis to inform product positioning and messaging
• Creating and executing a product launch campaign, including event planning, media outreach, and influencer partnerships

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that a Senior Product Marketing Specialist might undertake at CYBEX.

❓ Key Questions to Ask During Interview

• Can you describe the product marketing team's structure and how this role fits within it?
• What are the most significant market trends and competitor activities in the juvenile products industry?
• How does CYBEX support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does CYBEX foster a culture of innovation and creativity within its teams?

ASSUMPTION: Asking these questions will help you better understand the role, the company, and the team dynamics, enabling you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your product marketing work, such as fact sheets, sell-in decks, or product content
• Research CYBEX's products and market position to demonstrate your understanding of the company and industry
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.