🔹 Job Title: Senior Product Marketing Specialist, Financial Services
🔹 Company: ServiceNow
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote OK
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of the financial services industry and its unique needs. The ideal candidate will have experience marketing to financial services firms and be able to translate complex technology into compelling value propositions.
✅ Define ServiceNow’s value proposition for Financial Services products and solutions, globally; create the narratives for the key buying centers
✅ Help to fuel the growth of Financial Services by contributing to scale marketing and selling motions
✅ Help to fuel the growth of our Financial Services Products and solutions by carving a path to market that supports the individual product value propositions
✅ Provide input to compelling content across a variety of asset types and communication platforms
✅ Identify, validate and develop cross-organizational use cases for our products and solutions
✅ Help drive scale efficiencies across ServiceNow by running communities of practice, participating in planning and interlock meetings, making process improvements, and generally maturing the marketing functions upon which you have influence
✅ Act as a spokesperson for ServiceNow products and solutions to internal and external audiences, including sales kickoff, sales training, executive briefing center, Knowledge, events, webinars, industry conferences, and analyst briefings
✅ Help support key conferences and regional events - including speaker selection, content reviews, and messaging support
✅ Help develop and deliver sales training content to improve funnel and sales performance
ASSUMPTION: This role requires a high degree of collaboration and stakeholder management, as the incumbent will work closely with various teams, partners, and third parties to deliver work.
Education: Bachelor's degree or equivalent experience
Experience: 6+ years of technology product marketing experience with a majority of time spent marketing to financial services firms
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, having a background in financial services or experience with AI-powered tools would be beneficial for this role.
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Product Marketing Specialist with 6+ years of experience in the technology sector)
Benefits:
Working Hours: Full-time, with up to 15% travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on factors such as experience, skills, and market conditions.
Industry: Software Development, specifically focused on enterprise cloud and service management
Company Size: 10,001+ employees (Enterprise-level)
Founded: 2004, with headquarters in Santa Clara, CA
Company Description:
Company Specialties:
Company Website: http://www.servicenow.com
ASSUMPTION: ServiceNow is a well-established company with a strong reputation in the enterprise cloud and service management space. Applicants can expect a structured and professional work environment.
Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Sr. Director, Industry Marketing
Work Arrangement: Remote OK, with up to 15% travel required to support sales efforts and industry events
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance within the marketing department.
Office Type: Hybrid, with the option to work remotely
Office Location(s): Austin, Texas, United States
Geographic Context:
Work Schedule: Full-time, with up to 15% travel required
ASSUMPTION: Austin's tech industry is thriving, and the city offers a diverse range of neighborhoods and a relatively low cost of living compared to other major tech hubs. However, the hot, humid summers may be a consideration for some applicants.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Financial Services, Product Marketing, AI Integration, Stakeholder Management, Collaboration, Public Speaking, Sales Training, Content Development, Market Analysis, Event Support, Process Improvement, Community Engagement, Thought Leadership, Teamwork
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's industry knowledge, product marketing skills, and communication abilities.
ASSUMPTION: While specific tools and technologies were not mentioned in the job description, it is likely that the successful candidate will be proficient in marketing automation platforms, CRM software, and productivity suites. Experience with AI-powered tools and platforms would be beneficial for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: ServiceNow values candidates who are customer-obsessed, innovative, and results-driven. Applicants should be comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams.
ASSUMPTION: This role may present challenges in terms of understanding the unique needs of the financial services industry and balancing multiple priorities and stakeholders. However, these challenges can be overcome with strong industry knowledge, excellent communication skills, and effective project management.
ASSUMPTION: While this role may present unique challenges in terms of industry knowledge and stakeholder management, it also offers significant growth potential and the opportunity to work on high-impact projects that drive business growth.
ASSUMPTION: These sample projects reflect the key responsibilities and required qualifications for this role, focusing on industry knowledge, product marketing skills, and communication abilities.
ASSUMPTION: These key questions are designed to help applicants better understand the role, the company culture, and the growth opportunities available to them.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.