📌 Core Information
🔹 Job Title: Senior Product Marketing Specialist - Kindersicherheit (m/w/d)
🔹 Company: CYBEX GMBH
🔹 Location: Bayreuth, Bavaria, Germany
🔹 Job Type: On-site
🔹 Category: Manufacturing
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating consumer-oriented product information and images for marketing materials
- Identifying and articulating unique selling propositions for each product
- Coordinating the product marketing launch process
- Collaborating closely with various teams to ensure a consistent message across all channels
- Continuously observing market trends, competitive offerings, and consumer needs to optimize product positioning
ASSUMPTION: This role requires a strong understanding of consumer behavior and market trends, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Create and maintain product information and images for marketing materials
✅ Identify and articulate unique selling propositions for each product
✅ Coordinate the product marketing launch process, including kick-off meetings and stakeholder briefings
✅ Continuously observe market trends, competitive offerings, and consumer needs to optimize product positioning
✅ Define and create product content for various platforms, including E-commerce, corporate websites, and print catalogs
✅ Serve as the central point of contact for product marketing-related inquiries from the customer service department
✅ Contribute to product-related marketing campaigns to highlight product insights
✅ Collaborate with various teams, including product management, go-to-market, content creation, and content management, to ensure a seamless product experience
✅ Regularly review and update product data on internal and external platforms to ensure relevance, accuracy, and strategic consistency
✅ Participate in the development and introduction of internal processes and systems
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Marketing, Communication, Business Administration, or a related field
Experience: 2-5 years of experience in product marketing, preferably in consumer goods, technology, or the automotive industry
Required Skills:
- Excellent project management skills
- Strong communication skills in English; German is a plus
- Proactive, practical approach with a high degree of initiative and passion for results
- High level of accuracy, strong organizational skills, and the ability to translate technical specifications into consumer-friendly messages
- Experience working in a matrix organization and collaborating with various teams and stakeholders
Preferred Skills:
- Experience in the juvenile products industry
- Fluency in additional languages
ASSUMPTION: While a degree in a related field is preferred, candidates with relevant experience and a strong portfolio may also be considered.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)
Benefits:
- Attractive annual leave
- Discounts on CYBEX products
- Opportunities for professional and personal development in an international environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market research and the company's size. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: CYBEX operates in the manufacturing industry, specializing in juvenile products, car seats, baby carriers, strollers, and children's furniture.
Company Size: CYBEX has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and development.
Founded: CYBEX was founded in 2005 and has since grown rapidly to become a leader in child safety and an innovative lifestyle and fashion brand for parents.
Company Description:
- CYBEX is a company that puts tomorrow’s people at the heart of its brand, always questioning the status quo and challenging the establishment
- The company offers a wide range of products, including car seats, baby carriers, kids furniture, and strollers, enabling parents to keep their little ones safe in style
- CYBEX operates globally and has employees from over 29 nations, fostering an inclusive working environment that encompasses diversity and equal opportunities
Company Specialties:
- Juvenile products
- Car seats
- Baby carriers
- Strollers
- Child safety
- Juvenile design
- Products for children
- Family products
- And kids furniture
Company Website: cybex-online.com
ASSUMPTION: CYBEX's commitment to innovation, quality, and safety has made it a trusted brand in the juvenile products industry.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in product marketing, seeking to advance their careers in a dynamic and growing company.
Reporting Structure: The Senior Product Marketing Specialist reports directly to the Head of Product Marketing and works closely with various teams, including product management, go-to-market, content creation, and content management.
Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs.
Growth Opportunities:
- As CYBEX continues to grow, there may be opportunities for the incumbent to take on more responsibilities or move into management roles
- The company offers opportunities for professional and personal development in an international environment
- Working at CYBEX provides the chance to develop a personal profile in a rapidly growing business
ASSUMPTION: The growth opportunities in this role will depend on the company's expansion and the individual's performance and aspirations.
🌍 Location & Work Environment
Office Type: CYBEX's headquarters is located in Bayreuth, Bavaria, Germany, with additional offices around the world.
Office Location(s): Riedinger Str. 18, Bayreuth, 95448, DE
Geographic Context:
- Bayreuth is a city in Upper Franconia, Bavaria, Germany, with a population of approximately 73,000
- The city is known for its well-preserved historic old town and the Margravial Opera House, a UNESCO World Heritage site
- Bayreuth offers a high quality of life, with a strong economy, excellent infrastructure, and a rich cultural scene
Work Schedule: Full-time (40 hours per week), with the possibility of flexible working hours and remote work arrangements depending on the company's policies and the candidate's needs.
ASSUMPTION: The work environment at CYBEX is dynamic, international, and focused on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Product Marketing or another senior leader
Key Assessment Areas:
- Product marketing skills and experience
- Project management skills
- Communication and language skills
- Cultural fit and alignment with CYBEX's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with market trends, consumer needs, and product positioning
- Demonstrate your ability to work effectively in a matrix organization and collaborate with various teams
ATS Keywords: Product Marketing, Project Management, Market Analysis, Consumer Insights, Content Creation, Collaboration, Communication, Attention to Detail, Organization, Technical Translation, E-Commerce, Sales Presentations, Data Management, Process Improvement, Stakeholder Engagement, Proactive Approach, Language Skills
ASSUMPTION: The application process at CYBEX is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Imagination: CYBEX encourages creativity and innovative thinking
- Belief: The company fosters a culture of trust and confidence in its employees
- Passion: CYBEX values enthusiasm and dedication in its team members
- Strength: The company promotes resilience and the ability to overcome challenges
- Respect: CYBEX emphasizes mutual respect and appreciation among its employees
- Love: The company fosters a positive and supportive work environment
Work Style:
- Dynamic and fast-paced work environment
- International and multicultural team
- Strong focus on collaboration and cross-functional teamwork
- Opportunities for professional and personal development
Self-Assessment Questions:
- Do you have a strong understanding of consumer behavior and market trends in the juvenile products industry?
- Are you comfortable working in a matrix organization and collaborating with various teams?
- Do you have excellent communication and project management skills?
- Are you passionate about CYBEX's products and committed to helping the company grow and succeed?
ASSUMPTION: CYBEX values candidates who are passionate about its products, committed to its mission, and eager to contribute to its continued success.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging and demanding
- CYBEX operates in a competitive and dynamic market, requiring the incumbent to stay up-to-date with market trends and consumer needs
- The role may involve occasional travel for industry events, trade shows, or customer visits
- The work environment may be fast-paced and demanding at times, requiring the incumbent to be adaptable and resilient
ASSUMPTION: The potential challenges in this role can be overcome with strong project management skills, adaptability, and a commitment to CYBEX's mission and values.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a strong emphasis on market analysis and consumer insights
- The role requires a high degree of collaboration and cross-functional teamwork, which may be more extensive than in other product marketing positions
- This role offers opportunities for professional and personal development in a rapidly growing business, which may not be available in more established or slower-growing companies
ASSUMPTION: The specific aspects of this role may vary depending on the company's size, industry, and growth stage.
📝 Sample Projects
- Developing a comprehensive market analysis and consumer insights report for a new product launch
- Coordinating a cross-functional team to create and execute a product marketing launch campaign
- Creating and maintaining a product data management system to ensure accuracy, relevance, and strategic consistency
- Developing and implementing a process improvement initiative to streamline the product marketing launch process
ASSUMPTION: The specific projects in this role may vary depending on the company's priorities, initiatives, and growth stage.
❓ Key Questions to Ask During Interview
- Can you describe the company's product marketing launch process and how this role fits into it?
- How does the company support the professional and personal development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its product marketing efforts?
- What are the biggest challenges facing the product marketing team, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching CYBEX's products, market position, and company culture
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
- If invited for an interview, be prepared to discuss your experience with market trends, consumer needs, and product positioning, as well as your ability to work effectively in a matrix organization and collaborate with various teams
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
