📌 Core Information
🔹 Job Title: Senior Product Marketing Specialist - NGS
🔹 Company: Volta Labs, Inc.
🔹 Location: Seaport District, Boston, MA
🔹 Job Type: Full-time
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing core product messaging and positioning for target customer segments
- Driving go-to-market strategy for new product launches
- Creating educational and thought leadership content
- Developing sales enablement resources
- Partnering with cross-functional teams to align campaigns and ensure consistency
ASSUMPTION: This role requires a strong blend of technical depth and commercial creativity, with a focus on strategic planning and execution.
📋 Key Responsibilities
✅ Lead the development of core product messaging, positioning, and value propositions for target customer segments
✅ Drive go-to-market strategy for new product launches, including launch plans, internal alignment, and execution oversight
✅ Create educational and thought leadership content, including white papers, academic-style articles, use cases, and customer testimonials that showcase real-world application and impact
✅ Develop and maintain sales enablement resources such as playbooks, training decks, competitive battlecards, and objection handling guides
✅ Partner with demand generation and digital marketing to align campaigns with product strategy and ensure consistency across channels
✅ Own customer persona development and market segmentation strategy
✅ Analyze customer feedback and product usage to refine messaging, uncover unmet needs, and support product roadmap alignment
✅ Conduct competitive and market intelligence, identifying trends, threats, and opportunities
✅ Present strategies and results to stakeholders including Sales, Product, and Executive leadership
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and presentation skills.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in a life sciences field (e.g., Molecular Biology, Biotechnology, Biochemistry)
Experience: 5-8 years of experience in product marketing or a related role in NGS sequencing
Required Skills:
- Excellent writing and storytelling skills for technical and scientific audiences
- Strong analytical skills with ability to interpret customer, market, and product data
- Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
- Comfortable working cross-functionally with Product, Sales, and R&D in a fast-paced environment
Preferred Skills:
- Experience with competitive and market intelligence tools
- Familiarity with genomics and NGS technologies
ASSUMPTION: While not explicitly stated, familiarity with genomics and NGS technologies would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Marketing Specialist in the Biotechnology Research field with 5-10 years of experience in the Boston area)
Benefits:
- Robust Equity Program
- Comprehensive Healthcare Coverage
- HSA with Monthly Company Contribution
- FSA
- Sponsored Commuter Benefit Plans
- Access to Our 401K Plan
- 12 Weeks of Paid Parental Leave
- Paid Time Off
- 11 Paid Holidays
- Twice Weekly Company Lunches
- Office Snacks, Beverages, & Treats
- Monthly Team Happy Hours
- Regular Team Outings
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM with flexibility for project needs
ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research. Volta Labs operates in a competitive and rapidly evolving market, focusing on genomics applications and digital fluidics platforms.
Company Size: 11-50 employees. Volta Labs is a mid-sized company where employees have the opportunity to make a significant impact and grow with the organization.
Founded: 2018. Volta Labs was founded with a mission to transform biological research and analyses by maximizing performance and scalability of sample preparation in genomics.
Company Description:
- Volta Labs is a genomics applications company that has developed a cutting-edge digital fluidics platform to maximize performance and scalability of sample preparation in genomics while providing unparalleled consistency.
- The company aims to transform the way biological research and analyses are performed, allowing scientists to focus on pushing the boundaries of biology.
- Volta Labs believes in cross-functional collaboration and continuous learning, fostering a diverse and inclusive work environment.
Company Specialties:
- Digital fluidics platform for genomics
- Sample preparation in genomics
- Biotechnology research and development
Company Website: https://voltalabs.com
ASSUMPTION: Volta Labs is a growing company with a strong focus on innovation and employee development.
📊 Role Analysis
Career Level: Senior. This role is suitable for experienced professionals seeking to leverage their expertise in product marketing and biotechnology to drive strategic initiatives.
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Product, Sales, and R&D.
Work Arrangement: On-site, full-time. While the role is primarily on-site, there may be opportunities for remote work or hybrid arrangements depending on the company's policies and the employee's needs.
Growth Opportunities:
- As Volta Labs continues to grow, there may be opportunities for the incumbent to take on additional responsibilities or move into a leadership role.
- The company's focus on continuous learning and employee development provides opportunities for professional growth and skill development.
ASSUMPTION: Volta Labs values internal promotions and offers opportunities for career advancement as the company grows.
🌍 Location & Work Environment
Office Type: Volta Labs' headquarters is located in the Seaport District of Boston, MA, offering a modern and collaborative work environment.
Office Location(s): 451D Street, Suite 900, Boston, MA 02210, US
Geographic Context:
- The Seaport District is a vibrant and growing neighborhood in Boston, offering a mix of residential, commercial, and recreational spaces.
- The area is home to numerous tech and biotech companies, providing ample networking opportunities.
- Boston is a major hub for biotechnology and healthcare innovation, with a rich ecosystem of research institutions, startups, and established companies.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs and company events.
ASSUMPTION: Volta Labs offers a dynamic and collaborative work environment that encourages cross-functional collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume review
- Phone or video screen with the HR team
- In-depth interviews with cross-functional stakeholders, including the Head of Marketing, Product team members, and other senior leaders
- Final interview with the CEO or another executive leader
- Background check and offer extension
Key Assessment Areas:
- Technical expertise in product marketing and biotechnology
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Alignment with Volta Labs' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Volta Labs' mission and the biotechnology industry in your application materials.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, strategic thinking, and cross-functional collaboration.
ATS Keywords: Product Marketing, NGS Sequencing, Go-To-Market Strategy, Content Creation, Analytical Skills, CRM, Marketing Automation, Cross-Functional Collaboration, Technical Writing, Market Intelligence, Customer Persona Development, Sales Enablement, Messaging, Positioning, Campaign Strategy, Customer Feedback Analysis
ASSUMPTION: Volta Labs uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: HubSpot or Marketo
- Project Management: Asana, Jira, or Trello
- Design: Adobe Creative Suite, Sketch, or Figma
- Data Analysis: Excel, Google Analytics, or Tableau
ASSUMPTION: Volta Labs uses industry-standard tools and technologies for product marketing, sales, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Volta Labs values creativity, risk-taking, and continuous learning.
- Collaboration: The company fosters a culture of cross-functional collaboration and teamwork.
- Integrity: Volta Labs values honesty, transparency, and ethical decision-making.
Work Style:
- Volta Labs offers a dynamic and fast-paced work environment, with a focus on agility and adaptability.
- The company values a growth mindset and encourages employees to take on new challenges and learn continuously.
- Volta Labs offers a flexible and supportive work environment, with a focus on work-life balance.
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a growth mindset and a strong desire to learn and adapt?
ASSUMPTION: Volta Labs values employees who are innovative, collaborative, and adaptable, with a strong commitment to the company's mission and values.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong time management and prioritization skills.
- Volta Labs operates in a competitive and rapidly evolving market, which can present challenges in terms of staying up-to-date with industry trends and maintaining a competitive edge.
- The role may require occasional travel for industry events, conferences, or customer meetings.
- The Boston area has a high cost of living compared to other regions in the United States, which may impact the overall cost of employment.
ASSUMPTION: Volta Labs offers a dynamic and challenging work environment, with opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other product marketing roles in the biotechnology industry, this role places a greater emphasis on strategic planning and execution, with a focus on driving go-to-market strategies for new product launches.
- The role requires a strong blend of technical depth and commercial creativity, with a focus on developing core product messaging and positioning for target customer segments.
- As a senior role, this position offers opportunities for career advancement and leadership within the company.
ASSUMPTION: This role is well-suited for experienced product marketing professionals seeking to leverage their expertise in a strategic and impactful role within the biotechnology industry.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new NGS sequencing platform, including launch plans, internal alignment, and execution oversight.
- Creating a series of educational white papers and academic-style articles that showcase the real-world application and impact of Volta Labs' digital fluidics platform.
- Conducting competitive and market intelligence to identify trends, threats, and opportunities in the biotechnology industry, and using this information to refine product messaging and positioning.
ASSUMPTION: These sample projects illustrate the strategic and impactful nature of the role, with a focus on driving go-to-market strategies and developing educational content for target customer segments.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for growth and expansion in the biotechnology industry?
- How does Volta Labs support the professional development and career advancement of its employees?
- Can you provide examples of how the company fosters a culture of innovation and continuous learning?
- How does Volta Labs approach cross-functional collaboration and teamwork in driving strategic initiatives?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions are designed to assess the company's long-term vision, culture, and priorities for this role, as well as the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/voltalabs/4105668f-a3ad-4588-9af1-f2c412e25c2b
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic thinking, problem-solving skills, and cross-functional collaboration.
- Prepare for behavioral and situational interview questions that assess your technical expertise, strategic thinking, and alignment with Volta Labs' mission and values.
- If selected for an interview, be prepared to discuss your approach to go-to-market strategies, product messaging, and customer segmentation.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
