📌 Core Information
🔹 Job Title: (Senior) Produktmanager Programmatic DOOH - hybrid (m/w/d)
🔹 Company: Schwarz
🔹 Location: Neckarsulm, Baden-Württemberg, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Building and managing the international programmatic tech stack for Digital Out of Home (DOOH)
- Coordinating with internal and external stakeholders
- Developing and optimizing DOOH products
- Conducting market analysis and providing strategic recommendations
- Staying updated on industry trends and innovations
ASSUMPTION: This role requires a strong understanding of DOOH technology and a strategic mindset to drive product development and market growth.
📋 Key Responsibilities
✅ Build and manage the international programmatic tech stack for DOOH
✅ Coordinate with internal and external stakeholders regarding DOOH infrastructure and systems
✅ Develop, steer, and continuously optimize DOOH products
✅ Conceptualize and execute DOOH campaigns
✅ Conduct market analysis and derive strategic recommendations
✅ Monitor industry trends and innovations in the DOOH sector
ASSUMPTION: The role may require occasional travel to meet with stakeholders and attend industry events.
🎯 Required Qualifications
Education: Degree in a relevant field (e.g., Digital Media, Media Sciences, IT, Business Administration)
Experience: At least 3 years of experience in the DOOH sector, with a focus on programmatic, gained at a publisher, agency, or similar environment
Required Skills:
- Passion for Digital Out of Home
- Strong technical understanding of DOOH marketing systems
- Proven ability to drive and implement projects
- Excellent communication and teamwork skills
- Fluent English
Preferred Skills:
- Experience with programmatic DOOH technology
- Knowledge of the retail media landscape
- Familiarity with data analysis tools
ASSUMPTION: While not explicitly stated, experience with programmatic DOOH technology and knowledge of the retail media landscape would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated, based on market research and company size)
Benefits:
- Attractive benefits package
- Flexible working hours
- Hybrid work arrangement
Working Hours: Full-time (40 hours/week), with flexible working hours
ASSUMPTION: The salary range is an estimate based on market research and the company's size. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services, part of the Schwarz Group's IT and digital services sector
Company Size: Medium (51-200 employees), offering a dynamic and innovative work environment
Founded: 1952 (Schwarz Group), with the media division established more recently
Company Description:
- Schwarz Media offers retail media solutions for the Schwarz Group's companies
- Provides full-funnel solutions for B2B clients, from conception to evaluation
- Focuses on digital out-of-home (DOOH) advertising and programmatic technology
Company Specialties:
- Retail media solutions
- Programmatic DOOH technology
- Full-funnel advertising campaigns
Company Website: www.media.schwarz
ASSUMPTION: Schwarz Media is a growing division within the Schwarz Group, focusing on innovative digital advertising solutions.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Head of Product Management
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential career progression to senior or management roles within the product management team
- Expansion of skills and knowledge in the DOOH and programmatic advertising sectors
- Opportunities to work on international projects and collaborate with diverse teams
ASSUMPTION: This role offers growth opportunities within the product management team and exposure to international projects.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Neckarsulm, Baden-Württemberg, Germany
Geographic Context:
- Neckarsulm is located near Heidelberg and Stuttgart, offering easy access to cultural and recreational activities
- The region has a mild climate and is known for its wine-growing areas
- Neckarsulm is part of the Rhine-Neckar metropolitan region, with a population of around 2.3 million
Work Schedule: Flexible working hours, with core hours between 10:00 AM and 4:00 PM
ASSUMPTION: The work environment is collaborative and dynamic, with a focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and initial screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Technical understanding of DOOH marketing systems
- Strategic thinking and problem-solving skills
- Communication and teamwork abilities
- Cultural fit and motivation
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on DOOH and programmatic advertising
- Tailor your cover letter to the specific role and company, emphasizing your passion for DOOH and strategic mindset
- Prepare for interview questions related to your technical expertise, strategic thinking, and cultural fit
ATS Keywords: Digital Out of Home, Programmatic, DOOH Marketing Systems, Product Management, Strategic Thinking, Market Analysis, Campaign Management
ASSUMPTION: The application process may take around 2-4 weeks, depending on the company's current hiring needs and the number of applicants.
🛠️ Tools & Technologies
- DOOH marketing systems (CMS, Adserver, programmatic infrastructure)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Jira)
- Communication and collaboration tools (e.g., Microsoft Office, Slack)
ASSUMPTION: The required tools and technologies may evolve as the company and the role develop.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- How do you stay updated on the latest trends and innovations in the DOOH sector?
- Can you provide an example of a time when you had to manage multiple stakeholders and drive a project to success?
- How do you approach continuous learning and professional development?
ASSUMPTION: Schwarz Media values candidates who are passionate about DOOH, have a strategic mindset, and can thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-evolving DOOH and programmatic advertising landscapes
- Managing multiple stakeholders and balancing their expectations
- Adapting to a hybrid work environment and maintaining productivity
- Potential travel requirements for industry events and stakeholder meetings
ASSUMPTION: These challenges can be overcome by maintaining a strong technical understanding, effective communication skills, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other product management roles, this position has a stronger focus on technical aspects and market analysis
- Within the DOOH sector, this role offers a unique combination of product management, market analysis, and stakeholder coordination
- Career progression may involve moving into senior or management roles within the product management team or exploring other areas of the company
ASSUMPTION: This role offers a unique blend of technical, strategic, and interpersonal responsibilities, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and launching a new programmatic DOOH product, including market research, stakeholder coordination, and campaign execution
- Conducting a comprehensive market analysis of the DOOH sector, identifying trends, and providing strategic recommendations
- Optimizing existing DOOH products based on market feedback, technical advancements, and stakeholder input
ASSUMPTION: These sample projects illustrate the strategic, technical, and interpersonal aspects of the role, as well as the opportunity for continuous learning and growth.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the DOOH sector in the near future, and how does this role address them?
- How does Schwarz Media support the professional development of its employees, particularly in the area of product management?
- What is the company's approach to innovation and staying ahead of the competition in the DOOH sector?
- How does the hybrid work arrangement support the team's productivity and work-life balance?
- What are the most important priorities for this role in the first 90 days?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you assess the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in DOOH and programmatic advertising
- Write a cover letter that demonstrates your passion for DOOH and strategic mindset
- Prepare for the interview by researching the company, the role, and the DOOH sector
- Follow up with the hiring manager one week after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
