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Senior Professional, Digital Platforms Marketing, Flagship Tmall, GC

Nike
Full-time
On-site
China
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Professional, Digital Platforms Marketing, Flagship Tmall, GC

πŸ”Ή Company: Nike

πŸ”Ή Location: Shanghai, China Mainland

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-26

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing long-term strategy for the Tmall Nike Flagship Store
  • Driving consumer-centric plans and journeys to showcase Nike's offerings uniquely
  • Collaborating with cross-functional teams to ensure efficient processes and timely launches
  • Leveraging Ali/Tmall resources and capabilities to drive business growth

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of Nike products and consumer behavior in the Ali ecosystem.

πŸ“‹ Key Responsibilities

βœ… Developing and implementing long-term strategy for the Tmall Nike Flagship Store

βœ… Supporting store business through agile optimizations based on data and insights

βœ… Ensuring marketing initiatives are consumer-first, brand-right, and business-conscious

βœ… Collaborating with cross-functional teams to build seamless journeys from paid channels to the store

βœ… Exploring new opportunities and leading digital marketing pioneering in Ali ecosystem

βœ… Managing daily communication with third-party vendors and key external partners

ASSUMPTION: This role involves working in a fast-paced environment with a high degree of collaboration and integration with key stakeholders.

🎯 Required Qualifications

Education: Bachelor’s Degree or equivalent

Experience: 6+ years of proven digital experience in Ali marketing, e-commerce marketing, product marketing, precise marketing, media planning, social or CRM

Required Skills:

  • Excellent knowledge of data and insight generation
  • Excellent project management experience
  • Strong presentation skills and ability to influence and drive prioritized initiatives
  • Great written and verbal communication skills
  • Deep understanding of Nike products, sport/outdoor trend in social, EC platform, and consumer behavior

Preferred Skills:

  • Experience as a leader of direct reports/integrated marketing projects

  • Excellent read and react capabilities in a fast-paced environment
  • Growth mindset with strong capability in strategic thinking, teamwork, problem-solving skills, working in a matrix environment, and demonstrated ability to handle adversities and pressures

ASSUMPTION: Candidates with experience in digital marketing, e-commerce, and a strong understanding of Nike products and consumer behavior are likely to be successful in this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Shanghai, the estimated salary range is Β₯350,000 - Β₯500,000 per year. However, the actual salary may vary depending on the candidate's experience and qualifications.

Benefits:

  • Competitive benefits package
  • Opportunities for professional growth and development
  • Dynamic and collaborative work environment

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. However, the role may require flexibility to accommodate project deadlines and meetings with global teams.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Nike operates in the footwear manufacturing industry, with a strong focus on sports apparel, accessories, and services. The company is a global leader in athletic footwear, apparel, and equipment, with a presence in over 170 countries worldwide.

Company Size: Nike is a large organization with over 10,000 employees globally. This size allows for diverse opportunities and a robust support structure for employees.

Founded: Nike was founded in 1964 and has since grown into a multinational corporation, known for its innovative products and iconic branding.

Company Description:

  • Nike is committed to redefining the future of sport through a comprehensive approach to environmental sustainability
  • The company is dedicated to minimizing its environmental footprint through innovative materials, reducing waste, and embracing a circular economy
  • Nike is also focused on minimizing its carbon footprint, implementing energy-efficient practices, and addressing global water challenges

Company Specialties:

  • Footwear manufacturing
  • Sports apparel and accessories
  • Sports services and experiences

Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok

ASSUMPTION: Nike's commitment to sustainability is a significant aspect of its brand and operations, and candidates who align with these values may find the company an attractive place to work.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in digital marketing and e-commerce.

Reporting Structure: The Senior Professional, Digital Platforms Marketing, Flagship Tmall, GC reports directly to the Digital Marketing team under Nike Marketing.

Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs.

Growth Opportunities:

  • Potential to grow within the Digital Marketing team or explore other opportunities within Nike's global organization
  • Chance to work on high-impact projects and collaborate with cross-functional teams
  • Opportunities for professional development and skill-building

ASSUMPTION: Given Nike's global presence and diverse business units, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Nike's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): The role is based in Nike's GC HQ in Shanghai, China Mainland.

Geographic Context:

  • Shanghai is a major commercial hub and the largest city in China, with a population of over 24 million
  • The city is known for its vibrant culture, rich history, and diverse culinary scene
  • Shanghai offers a mix of traditional and modern architecture, with numerous attractions, such as the Bund, Yu Garden, and the Oriental Pearl Tower

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility to accommodate project deadlines and meetings with global teams.

ASSUMPTION: Shanghai offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth interviews with hiring managers and team members
  • Final decision and offer

Key Assessment Areas:

  • Digital marketing and e-commerce expertise
  • Strategic thinking and problem-solving skills
  • Project management and leadership abilities
  • Communication and collaboration skills

Application Tips:

  • Highlight relevant experience and achievements in digital marketing and e-commerce
  • Demonstrate a strong understanding of Nike products, consumer behavior, and the Ali ecosystem
  • Showcase your ability to work effectively in a fast-paced, collaborative environment

ATS Keywords: Digital Marketing, E-commerce Marketing, Product Marketing, Media Planning, Social Media, CRM, Project Management, Data Analysis, Strategic Thinking, Collaboration, Consumer Behavior, Brand Positioning, Content Optimization, Livestream Programming, Engagement Design, Performance Evaluation

ASSUMPTION: Nike's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Ali marketing platforms (e.g., Tmall, Ali Cloud)
  • Data analysis and visualization tools (e.g., Excel, Power BI)
  • Project management software (e.g., Asana, Trello)
  • Communication and collaboration tools (e.g., Microsoft Office, Slack)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer focus
  • Inclusion
  • Integrity

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Data-driven and analytical

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you passionate about sports and fitness?
  • Do you align with Nike's commitment to sustainability and innovation?

ASSUMPTION: Nike values diversity, inclusion, and collaboration, and candidates who demonstrate these qualities are likely to be a good fit for the organization.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment with tight deadlines
  • Collaborating effectively with cross-functional teams and external partners
  • Adapting to changes in the Ali ecosystem and consumer behavior
  • Managing multiple projects and priorities simultaneously

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

πŸ“ˆ Similar Roles Comparison

  • This role is focused on digital platforms marketing for Nike's flagship Tmall store, whereas similar roles may be more broadly focused on e-commerce or digital marketing
  • This role requires a deep understanding of the Ali ecosystem and consumer behavior, whereas similar roles may focus more on global or regional markets
  • This role offers the opportunity to work on high-impact projects and collaborate with cross-functional teams, similar to other senior marketing roles within Nike or the broader industry

ASSUMPTION: While this role shares similarities with other senior marketing roles, it is unique in its focus on digital platforms marketing for Nike's flagship Tmall store.

πŸ“ Sample Projects

  • Developing and executing a long-term strategy for the Tmall Nike Flagship Store
  • Optimizing content efficiency and engagement design for livestream programming
  • Exploring new opportunities and leading digital marketing pioneering in Ali ecosystem

ASSUMPTION: These sample projects are representative of the types of initiatives the successful candidate may work on in this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other teams within Nike and the broader Ali ecosystem?
  • What opportunities are there for professional growth and development within this role and the organization?
  • How does Nike support work-life balance for its employees?
  • What are the key challenges facing the Tmall Nike Flagship Store, and how can this role address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the opportunity.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your work that demonstrate your expertise in digital marketing and e-commerce
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.