🔹 Job Title: Senior Professional, Digital Platforms Marketing, Flagship Tmall, GC
🔹 Company: Nike
🔹 Location: Shanghai, China Mainland
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-26
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of Nike products and consumer behavior in the Ali ecosystem.
✅ Developing and implementing long-term strategy for the Tmall Nike Flagship Store
✅ Supporting store business through agile optimizations based on data and insights
✅ Ensuring marketing initiatives are consumer-first, brand-right, and business-conscious
✅ Collaborating with cross-functional teams to build seamless journeys from paid channels to the store
✅ Exploring new opportunities and leading digital marketing pioneering in Ali ecosystem
✅ Managing daily communication with third-party vendors and key external partners
ASSUMPTION: This role involves working in a fast-paced environment with a high degree of collaboration and integration with key stakeholders.
Education: Bachelor’s Degree or equivalent
Experience: 6+ years of proven digital experience in Ali marketing, e-commerce marketing, product marketing, precise marketing, media planning, social or CRM
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in digital marketing, e-commerce, and a strong understanding of Nike products and consumer behavior are likely to be successful in this role.
Salary Range: Based on industry standards for a senior marketing role in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. However, the actual salary may vary depending on the candidate's experience and qualifications.
Benefits:
Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. However, the role may require flexibility to accommodate project deadlines and meetings with global teams.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
Industry: Nike operates in the footwear manufacturing industry, with a strong focus on sports apparel, accessories, and services. The company is a global leader in athletic footwear, apparel, and equipment, with a presence in over 170 countries worldwide.
Company Size: Nike is a large organization with over 10,000 employees globally. This size allows for diverse opportunities and a robust support structure for employees.
Founded: Nike was founded in 1964 and has since grown into a multinational corporation, known for its innovative products and iconic branding.
Company Description:
Company Specialties:
Company Website: https://www.nike.com/in/w/mens-shoes-nik1zy7ok
ASSUMPTION: Nike's commitment to sustainability is a significant aspect of its brand and operations, and candidates who align with these values may find the company an attractive place to work.
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in digital marketing and e-commerce.
Reporting Structure: The Senior Professional, Digital Platforms Marketing, Flagship Tmall, GC reports directly to the Digital Marketing team under Nike Marketing.
Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs.
Growth Opportunities:
ASSUMPTION: Given Nike's global presence and diverse business units, there are ample opportunities for career growth and development within the organization.
Office Type: Nike's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): The role is based in Nike's GC HQ in Shanghai, China Mainland.
Geographic Context:
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility to accommodate project deadlines and meetings with global teams.
ASSUMPTION: Shanghai offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, E-commerce Marketing, Product Marketing, Media Planning, Social Media, CRM, Project Management, Data Analysis, Strategic Thinking, Collaboration, Consumer Behavior, Brand Positioning, Content Optimization, Livestream Programming, Engagement Design, Performance Evaluation
ASSUMPTION: Nike's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Nike values diversity, inclusion, and collaboration, and candidates who demonstrate these qualities are likely to be a good fit for the organization.
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
ASSUMPTION: While this role shares similarities with other senior marketing roles, it is unique in its focus on digital platforms marketing for Nike's flagship Tmall store.
ASSUMPTION: These sample projects are representative of the types of initiatives the successful candidate may work on in this role.
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the organization, and to demonstrate their interest and engagement in the opportunity.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.