📌 Core Information
🔹 Job Title: Senior Program (Field) Marketing Manager
🔹 Company: Red Hat
🔹 Location: Singapore
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and implementing field marketing strategy across Singapore
- Collaborating with Sales, Services, and Ecosystem teams
- Developing and executing field marketing plans and programs
- Managing field marketing budget and tracking ROI
- Working in a fast-paced, matrix organization environment
ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on driving demand and conversion for Red Hat solutions.
📋 Key Responsibilities
✅ Engage with senior sales, services, and channel sales leadership to define, prioritize, and implement marketing plans for Singapore
✅ Develop field marketing campaigns and programs, collaborating with partner, vertical, and CxO marketing teams across ASEAN and APAC
✅ Develop and implement a comprehensive range of regional field marketing tactics, including flagship events, virtual conferences, targeted nurturing by industries, persona, and demand generation campaigns
✅ Manage the field marketing budget, overseeing agency support for events and collaborating with the performance analytics team to track program and investment ROI
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and performance analysis, with a strong focus on driving results and optimizing marketing investments.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of field marketing experience designing, creating, and delivering strategic marketing initiatives in the technology space
Required Skills:
- Proven experience working in a matrix organization across multiple countries and cultures
- Ability to manage multiple projects, work under tight deadlines, and deliver results
- Creative problem solver and resourceful in meeting marketing program goals to grow market share across all product segments
- Excellent communication and presentation skills
Preferred Skills:
- Experience working with open source software or communities
- Fluency in local languages (e.g., Mandarin, Malay, Tamil) in addition to English
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the global nature of Red Hat's business.
💰 Compensation & Benefits
Salary Range: SGD 120,000 - 160,000 per annum (based on industry standards for a Senior Marketing Manager role in Singapore)
Benefits:
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off, including vacation, sick leave, and company holidays
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.
📌 Applicant Insights
🔍 Company Context
Industry: Red Hat operates in the software development industry, specializing in enterprise open source solutions, including Linux, cloud, container, and Kubernetes technologies.
Company Size: Red Hat is a large organization with over 10,000 employees globally, providing ample opportunities for collaboration and growth.
Founded: Red Hat was founded in 1993 and is headquartered in Raleigh, NC, USA.
Company Description:
- Red Hat is the world’s leading provider of enterprise open source solutions, using a community-powered approach to deliver high-performing Linux, hybrid cloud, edge, and Kubernetes technologies.
- The company fosters an inclusive culture built on open source principles, encouraging collaboration, transparency, and innovation.
- Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants.
Company Specialties:
- Cloud computing
- Hybrid cloud management
- Linux
- Open source
- Virtualization
- Storage
- Middleware
- Containers
- Mobile
- And OpenStack
Company Website: www.redhat.com
ASSUMPTION: Red Hat's focus on open source and community-powered innovation sets it apart in the software development industry, offering unique opportunities for professionals looking to make an impact in a collaborative environment.
📊 Role Analysis
Career Level: This role is at the senior level, with a focus on strategic planning, execution, and leadership within the marketing function.
Reporting Structure: The Senior Program (Field) Marketing Manager reports directly to the Marketing Director for ASEAN and collaborates with various teams, including Sales, Services, and Ecosystem teams, as well as partner, vertical, and CxO marketing teams across the region.
Work Arrangement: This role is on-site, with the primary office location in Singapore. However, there may be flexibility for remote work, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Potential to take on additional responsibilities or lead a team as the business grows
- Opportunities to work on diverse projects and campaigns, expanding skills and expertise
- Access to professional development resources and training programs
ASSUMPTION: Given Red Hat's large size and global presence, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Red Hat's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 100 E. Davie St., Raleigh, NC 27601, US (headquarters); Singapore office location not specified in the job listing
Geographic Context:
- Singapore is a multicultural city-state and island country in Southeast Asia, known for its business-friendly environment and robust economy.
- The country offers a high quality of life, with excellent education, healthcare, and infrastructure.
- Singapore is a global hub for technology, finance, and trade, providing ample opportunities for professional growth and networking.
Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. However, the role may require occasional work outside of these hours to meet project deadlines or attend events.
ASSUMPTION: While the job listing does not specify the exact office location in Singapore, candidates can expect a modern, collaborative work environment that reflects Red Hat's commitment to innovation and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team and relevant stakeholders
- Final interview with the Marketing Director for ASEAN
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign development and execution
- Budget management and ROI tracking
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your field marketing experience, strategic planning skills, and ability to drive results in a fast-paced environment.
- Prepare examples of successful field marketing campaigns you've led, focusing on their impact on market share and revenue growth.
- Demonstrate your understanding of Red Hat's business and the open source industry by researching the company and its competitors.
ATS Keywords: Field Marketing, Strategic Marketing, Demand Generation, Campaign Development, Budget Management, Performance Analytics, Communication Skills, Presentation Skills, Creative Problem Solving, Project Management, Collaboration, Sales Alignment, Event Management, Market Share Growth, Multi-Cultural Experience, Fast-Paced Environment
ASSUMPTION: Red Hat's application process is designed to assess candidates' skills and cultural fit, with a focus on their ability to drive results and collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Google Slides)
- Event management platforms (e.g., Cvent, Eventbrite)
ASSUMPTION: While the job listing does not specify the tools and technologies used by Red Hat, candidates can expect to work with industry-standard marketing and project management software.
👔 Cultural Fit Considerations
Company Values:
- Inclusion
- Integrity
- Reliability
- Excellence
- Collaboration
Work Style:
- Results-driven
- Collaborative
- Adaptable
- Innovative
- Customer-focused
Self-Assessment Questions:
- How do you embody Red Hat's values in your daily work?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach creative problem-solving in a fast-paced, dynamic environment?
ASSUMPTION: Red Hat's culture is built on open source principles, fostering an inclusive, collaborative, and innovative work environment. Candidates who align with these values and work styles are likely to thrive in the organization.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Collaborating effectively with cross-functional teams across multiple countries and cultures
- Adapting to changes in the market and competitive landscape
- Balancing strategic planning with tactical execution
- Working with limited resources and managing a budget efficiently
ASSUMPTION: While Red Hat offers a dynamic and challenging work environment, candidates who are adaptable, results-driven, and collaborative are well-positioned to succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on field marketing and demand generation, with a strong emphasis on driving conversion and market share growth.
- In the open source industry, collaboration and community engagement are critical success factors, setting this role apart from similar positions in other sectors.
- Career progression in this role may involve taking on additional responsibilities, leading a team, or transitioning into a more strategic or leadership-focused position within the marketing function.
ASSUMPTION: Candidates should consider the unique aspects of this role within the context of the open source industry and Red Hat's business, as well as the potential career growth opportunities it offers.
📝 Sample Projects
- Developing and executing a regional field marketing campaign to drive adoption of a new Red Hat product or service
- Collaborating with partner marketing teams to create co-branded content and events that generate demand and drive pipeline growth
- Managing a virtual conference or webinar series, featuring industry experts and thought leaders to showcase Red Hat's thought leadership and drive brand awareness
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, as well as the importance of collaboration and cross-functional teamwork in driving success.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Red Hat support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Red Hat measure the success of its field marketing campaigns, and what are the key performance indicators (KPIs) used to track progress?
- What is the typical career path for someone in this role, and what opportunities exist for growth and development within the marketing function?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit with Red Hat's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the job posting link
- Tailor your resume and cover letter to highlight your field marketing experience, strategic planning skills, and ability to drive results in a fast-paced environment.
- Prepare examples of successful field marketing campaigns you've led, focusing on their impact on market share and revenue growth.
- Research Red Hat's business and the open source industry to demonstrate your understanding of the company and its competitive landscape.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
