- Job Title: Senior Program Manager | Growth
- Company: Wellhub
- Location: Brazil (Remote)
- Job Type: Full-Time
- Category: Product Growth
- Date Posted: April 17, 2025
🚀 Job Overview
Key aspects of this role include:
- Driving subscriber growth initiatives across the Product Development (PD) area
- Collaborating with PD leadership, product teams, and analytics partners
- Uncovering and prioritizing high-leverage growth opportunities
- Structuring and maintaining a holistic, data-informed view of subscriber growth drivers
- Thriving in structured ambiguity and enjoying business and data analysis
ASSUMPTION: This role requires a strong business sense and the ability to apply business strategy to data analysis and recommendations. The ideal candidate will be comfortable working with data teams and has experience with growth experimentation and A/B testing.
📋 Key Responsibilities
- 🌟 Drive Growth Initiatives: Promote and push forward a pipeline of high-leverage initiatives within PD, aligning with company-level growth goals.
- 📊 Maintain Subscriber Growth View: Structure and maintain a holistic, data-informed view of subscriber growth drivers across the full journey, from acquisition to retention.
- 🔍 Work with Data Teams: Collaborate with the data team to continuously identify gaps and insights around subscriber growth levers.
- 🤝 Navigate Teams: Work across different teams and contexts to uncover, discuss, and unlock impactful product growth opportunities.
- 📈 Investigate Trends: Investigate internal and external qualitative and quantitative trends that reveal new subscriber growth opportunities.
- 🔬 Support Experimentation: Foster a culture of experimentation to drive fast learning cycles and meaningful product innovation.
- 📊 Prioritize Insightfully: Facilitate insight-led, clearly-reasoned prioritization discussions across PD teams.
- 📈 Monitor Progress: Follow up and report on the progress and consolidated impact of the initiatives prioritized.
- 📊 Define Key Metrics: Define key metrics and monitor and analyze them to track growth progress.
- 🌱 Live the Mission: Inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.
ASSUMPTION: This role requires a strategic mindset and the ability to balance multiple priorities. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have strong communication skills.
🎯 Required Qualifications
- 📚 Education: Bachelor's degree in Business, Economics, Data Science, or a related field. MBA or relevant advanced degree is a plus.
- 🕒 Experience: 2-4 years of experience in growth-oriented roles in a high-pace environment, such as a high-growth startup, top-tier management consulting firm, or fast-paced tech/growth environment.
- 💡 Required Skills:
- Proven experience in consumer (B2C or B2B2C) digital product growth, preferably subscription-based
- Structured thinker with exceptional problem-solving skills
- Strong business sense, with the ability to apply business strategy to data analysis and recommendations
- Thrives in crunching data to generate actionable insights and influence decisions of product and business strategy
- Experience with growth experimentation and A/B testing
- Understanding of growth dynamics and subscriber funnels, and ability to structure and interpret funnel analyses to inform decision-making
- Project management skills and proven experience leading or coordinating cross-functional initiatives
- Hands-on, self-starting, and driven to make a tangible impact in fast-paced, dynamic environments
- Excellent communicator, both written and verbal, with the ability to tailor messages to different audiences
- Fluent in English
Preferred Qualifications:
- Experience with SQL queries
- Exposure to product development teams and understanding of how Product, Engineering, and Design operate together
ASSUMPTION: While not explicitly stated, experience with SQL queries and exposure to product development teams would be beneficial for this role. These skills are listed as desired but are likely to be highly valued by the hiring manager.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 USD (Based on industry standards for similar roles in Brazil)
- Benefits:
- Health, dental, and life insurance
- Flexible work options (flexible hybrid and full remote)
- Flexible schedule with the ability to adjust working hours based on personal schedule, time zone, and business needs
- Wellhub access with the Gold plan at no cost and discounted premium plans for employees and their families
- Paid time off, including vacations after 6 months and 3 days off per year, plus an additional day off for each year of tenure (up to 5 additional days) and an extra day off for birthdays
- Paid parental leave for all new parents and extended maternity leave
- Career growth opportunities and employee development programs
- A supportive and inclusive work environment with a strong focus on wellbeing
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Brazil. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Wellness and Fitness Services
- Company Size: 1,001-5,000 employees
- Founded: 2012
- Company Description: Wellhub is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. With over 15,000 companies in 11 countries using Wellhub, the platform has proven to drive widespread employee adoption and engagement, resulting in better productivity, higher retention, and lower healthcare costs.
- Company Specialties: Corporate wellness, employee benefits, fitness, mindfulness, therapy, nutrition, and sleep solutions
📊 Role Analysis
- Career Level: Mid-level to senior
- Reporting Structure: This role reports directly to the Senior Director of Product Development.
- Work Arrangement: This role is based in Brazil and can be performed remotely. The work arrangement is flexible, with the option to work from home or in a hybrid model, with the office serving as a place for collaboration, community, and team building.
- Growth Opportunities: As a growing company, Wellhub offers outstanding opportunities for personal and career growth. This role provides the chance to make a significant impact on the company's subscriber growth and contribute to its overall success.
ASSUMPTION: This role is ideal for a candidate who is comfortable working remotely and has experience collaborating with global teams. The flexible work arrangement allows for a healthy work-life balance, with the option to adjust working hours based on personal schedule, time zone, and business needs.
🌍 Location & Work Environment
- Office Type: Flexible, with the option to work from home or in a hybrid model
- Office Location: Brazil (Remote)
- Geographic Context: Brazil is the largest country in South America, with a diverse culture and a growing tech industry. Wellhub's remote work arrangement allows employees to enjoy the benefits of working from home while still being part of a global team.
- Work Schedule: Flexible, with the ability to adjust working hours based on personal schedule, time zone, and business needs
ASSUMPTION: While this role is based in Brazil, Wellhub's remote work arrangement allows for a diverse and inclusive work environment, with employees from various backgrounds and locations.
💼 Interview & Application Insights
- Typical Process:
1. Online application review
2. Phone or video screening
3. Technical assessment (data analysis and problem-solving)
4. Behavioral interviews with hiring managers and team members
5. Final round with senior leadership
- Key Assessment Areas:
1. Data analysis and problem-solving skills
2. Business acumen and strategic thinking
3. Communication and collaboration skills
4. Cultural fit and alignment with Wellhub's mission and values
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role
2. Showcase your problem-solving skills and provide specific examples of how you've driven growth in previous roles
3. Demonstrate your understanding of Wellhub's mission and how you can contribute to the company's growth
4. Prepare for behavioral interview questions that focus on your ability to work in a structured, ambiguous environment and make data-driven decisions
ATS Keywords: Growth, subscriber, data analysis, product development, program management, A/B testing, consumer digital product, subscription-based, structured thinker, business strategy, project management, cross-functional coordination, stakeholder management, experimentation, analytical thinking
ASSUMPTION: Wellhub's application process is designed to assess candidates' problem-solving skills, business acumen, and cultural fit. By tailoring your application and preparing for behavioral interview questions, you can increase your chances of success.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Excel, Google Sheets, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
- A/B testing tools (e.g., Optimizely, VWO, Google Optimize)
- SQL databases and query tools (e.g., MySQL, PostgreSQL, SQL Server)
ASSUMPTION: While not explicitly stated, experience with these tools and technologies is likely to be beneficial for this role. Candidates should highlight any relevant experience with these tools in their application.
👔 Cultural Fit Considerations
- Company Values: Wellhub's values include trust, flexibility, and integrity. The company fosters a supportive atmosphere with ambitious people from around the world, working together to drive widespread employee adoption and engagement in corporate wellbeing programs.
- Work Style: Wellhub encourages a flexible, hybrid work model that balances remote work and in-person collaboration. The company values a healthy work-life balance and offers flexible scheduling options to accommodate employees' personal schedules, time zones, and business needs.
- Self-Assessment Questions:
1. How do you approach structured ambiguity, and can you provide an example of a time when you successfully navigated an uncertain situation?
2. How do you balance working remotely with maintaining a strong connection to your team and the company's mission?
3. How do you prioritize your own wellbeing and ensure you're taking care of yourself while also supporting your colleagues and driving growth initiatives?
ASSUMPTION: Wellhub's cultural fit considerations focus on trust, flexibility, and integrity. Candidates should be able to demonstrate their ability to work effectively in a structured, ambiguous environment and maintain a strong connection to the company's mission and values, even when working remotely.
⚠️ Potential Challenges
- Language Barrier: While English is the primary language used at Wellhub, candidates may face communication challenges due to language barriers. Fluency in English is required for this role.
- Time Zone Differences: As a global company, Wellhub has employees in various time zones. Coordinating meetings and projects across different time zones can be challenging, but the company's flexible work arrangement helps to accommodate these differences.
- Remote Work Challenges: Working remotely can present unique challenges, such as maintaining work-life balance and staying connected to colleagues. Wellhub's flexible work arrangement and focus on wellbeing help to mitigate these challenges.
ASSUMPTION: While these challenges are not insurmountable, candidates should be aware of the potential difficulties that may arise from working in a global, remote environment and be prepared to adapt to these challenges.
📈 Similar Roles Comparison
- Product Manager vs. Senior Program Manager: While both roles focus on driving product growth, a Senior Program Manager role typically involves more strategic planning, cross-functional coordination, and stakeholder management. A Product Manager role may be more focused on day-to-day product development and feature implementation.
- Growth Manager vs. Senior Program Manager: Both roles focus on driving growth, but a Senior Program Manager role may involve more strategic planning, data analysis, and cross-functional coordination. A Growth Manager role may be more focused on tactical execution and campaign management.
- Career Path: A Senior Program Manager role can serve as a stepping stone to more senior leadership positions, such as Director or Vice President of Product Development. This role provides an opportunity to gain experience in strategic planning, cross-functional coordination, and stakeholder management, all valuable skills for a career in product development or general management.
ASSUMPTION: While these roles share some similarities, a Senior Program Manager role is distinct in its focus on strategic planning, cross-functional coordination, and stakeholder management. This role can serve as a stepping stone to more senior leadership positions and offers a unique opportunity to gain valuable experience in a high-growth, global company.
📝 Sample Projects
- Subscriber Growth Analysis: Analyze subscriber growth trends and identify opportunities to drive growth across the full subscriber journey, from acquisition to retention.
- A/B Testing Strategy: Develop and execute A/B testing strategies to optimize conversion rates, engagement, and retention for key features and touchpoints in the Wellhub platform.
- Cross-Functional Collaboration: Coordinate with product, design, and engineering teams to implement high-impact growth initiatives and ensure alignment with Wellhub's overall product roadmap.
ASSUMPTION: These sample projects are designed to highlight the strategic, cross-functional nature of the Senior Program Manager role. Candidates should be prepared to provide specific examples of how they've driven growth in previous roles and how they can apply their experience to these projects.
❓ Key Questions to Ask During Interview
- Role Responsibilities: Can you describe the key responsibilities of the Senior Program Manager role and how they align with my skills and experience?
- Team Structure: How is the Product Development team structured, and who will I be working with on a day-to-day basis?
- Growth Priorities: What are the top growth priorities for Wellhub in the next 12-24 months, and how can this role contribute to achieving those priorities?
- Work-Life Balance: How does Wellhub support work-life balance for its employees, particularly those working remotely?
- Career Growth: What opportunities are there for career growth and professional development within Wellhub, particularly for someone in this role?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's growth priorities. By asking these questions, candidates can demonstrate their interest in the role and their commitment to driving growth for Wellhub.
📌 Next Steps for Applicants
- To apply for this position:
1. Submit your application through this link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role
3. Prepare for the technical assessment by brushing up on your data analysis and problem-solving skills
4. Research Wellhub's mission, values, and culture to demonstrate your alignment with the company's goals
5. Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
