📌 Core Information
🔹 Job Title: Senior Program Manager, Marketing Operations
🔹 Company: Gap Inc.
🔹 Location: SF - 2 Folsom, United States
🔹 Job Type: Full-Time, On-site
🔹 Category: Marketing & Operations
🔹 Date Posted: April 14, 2025
🔹 Experience Level: 6-8 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Serving as the operational backbone for brand, creative, and marketing teams
- Managing workflows and timelines for marketing campaigns and creative requests
- Collaborating cross-functionally to ensure project delivery and meet deadlines
- Optimizing team productivity and resource management
- Leading process improvement initiatives
ASSUMPTION: This role requires a high level of organization, multitasking, and strong interpersonal communication skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Ensure seamless execution and workflow management for seasonal marketing campaigns, creative requests, and additional cross-functional projects
✅ Develop and manage comprehensive calendars for all seasonal campaigns, brand initiatives, and special projects
✅ Optimize team productivity by efficiently managing resources to balance workload and bandwidth
✅ Manage tasks, projects, and campaigns within Airtable, ensuring they're up to date daily with all changes/updates properly tracked
✅ Facilitate planning meetings, ongoing status meetings, key milestones, and final handoff of all marketing assets
✅ Build partnerships and strong relationships across departments to ensure smooth collaboration
✅ Lead process optimization initiatives to unify team members and eliminate inefficiencies in current workflows
✅ Assist in implementing and refining marketing processes and onboard cross-functional team members using aligned tools/software
ASSUMPTION: This role involves a high degree of coordination, attention to detail, and the ability to adapt to changing priorities in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6-8 years of project management experience, preferably in the digital/ecommerce space and/or retail environment
Required Skills:
- Proven ability to multi-task, prioritize workload, and meet deliverables in a fast-paced environment
- Deep understanding of appropriate timeframes required to complete creative tasks and marketing initiatives
- Proficient with project management tools including Airtable, with the ability to create and maintain complex workflows, automations, and reporting systems
- Keen attention to detail and highly organized approach to work
- Ability and desire to thrive in a fast-paced team environment and quickly adapt to changing priorities
- Demonstrated skills in filtering, prioritizing, and analyzing complex projects and procedures
- Passion to make a meaningful impact on the overall success of a brand and business
Preferred Skills:
- Experience with additional project management tools (e.g., Asana, Trello)
- Familiarity with marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: Candidates with experience in retail or ecommerce environments and familiarity with marketing processes will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $150,000 per year (based on industry standards for a Senior Program Manager role in the San Francisco Bay Area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous merchandise discount
- Paid time off and holidays
- Employee stock purchase plan
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed to meet project deadlines
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Gap Inc. operates in the retail industry, offering clothing, accessories, and lifestyle products for men, women, and children through its iconic brands: Gap, Banana Republic, Old Navy, and Athleta.
Company Size: With over 10,000 employees, Gap Inc. offers a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: Gap Inc. was founded in 1969 and has since grown into one of the largest specialty apparel companies in America.
Company Description:
- Gap Inc. is a house of iconic brands, offering products and experiences that shape culture while doing right by employees, communities, and the planet.
- The company operates in a fast-paced, dynamic environment, requiring employees to be adaptable and responsive to changing trends and customer needs.
- Gap Inc. values diversity, inclusion, and collaboration, fostering a culture where employees can grow and succeed.
Company Specialties:
- Fashion & Apparel
- IT/E-Commerce
- Retail
- Supply Chain
- Inventory Management
- Design & Merchandising
Company Website: gapinc.com
ASSUMPTION: Gap Inc.'s large size and diverse brand portfolio provide opportunities for career growth and exposure to various aspects of the retail industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of experience, expertise, and leadership in project management and marketing operations.
Reporting Structure: The Senior Program Manager reports directly to the Director of Creative Operations and works cross-functionally with brand, creative, marketing, and other teams.
Work Arrangement: This role is on-site, with the expectation of working from the Gap Inc. headquarters in San Francisco, California. However, some flexibility may be available for remote work, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Advancement to a Director or Manager role within the Marketing Operations or Creative Operations teams
- Expansion into other areas of the business, such as brand management, merchandising, or ecommerce
- Development of leadership and mentoring skills by guiding junior team members and contributing to process improvements
ASSUMPTION: This role offers opportunities for career growth within the Marketing Operations team and across other functions within Gap Inc.
🌍 Location & Work Environment
Office Type: Gap Inc.'s headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2 Folsom, San Francisco, California 94105, US
Geographic Context:
- The San Francisco Bay Area offers a diverse, multicultural environment with numerous attractions, including vibrant neighborhoods, scenic landscapes, and a thriving tech industry.
- The area is known for its high cost of living, with median home prices exceeding $1.5 million and median rents around $3,500 per month for a one-bedroom apartment.
- San Francisco has a Mediterranean climate, with mild, wet winters and warm, dry summers.
Work Schedule: The work schedule is typically Monday through Friday, 9:00 AM to 5:00 PM, with additional hours required to meet project deadlines as needed.
ASSUMPTION: The high cost of living in the San Francisco Bay Area may impact the candidate's decision to accept the position, and the company may offer relocation assistance or other benefits to offset these costs.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Behavioral and situational interview with the hiring manager to evaluate problem-solving skills and experience
- Case study or project presentation to demonstrate understanding of marketing operations and process improvement
- Final interview with key stakeholders to discuss the candidate's fit within the team and company
Key Assessment Areas:
- Problem-solving and analytical skills
- Project management experience and expertise
- Collaboration and communication skills
- Adaptability and resilience in a fast-paced environment
- Alignment with Gap Inc.'s company values and culture
Application Tips:
- Highlight relevant experience in marketing operations, project management, and process improvement
- Tailor your resume and cover letter to emphasize skills and accomplishments that demonstrate your fit for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they've prepared you for this opportunity
- Research Gap Inc.'s company values and culture to ensure a strong fit and demonstrate your enthusiasm for the role during the interview
ATS Keywords: Marketing Operations, Project Management, Creative Operations, Workflow Management, Cross-Functional Collaboration, Resource Management, Airtable, Process Optimization, Stakeholder Influence, Time Management, Attention to Detail, Organizational Skills, Fast-Paced Environment, Adaptability
ASSUMPTION: Gap Inc. uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Airtable
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., Marketo, HubSpot)
ASSUMPTION: Familiarity with Airtable and other project management tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Innovate and Improve
- Collaborate and Win Together
- Embrace Diversity and Inclusion
- Delight Our Customers
Work Style:
- Adaptable and responsive to changing priorities and deadlines
- Collaborative and team-oriented, with strong communication and interpersonal skills
- Results-driven and focused on delivering high-quality work
- Innovative and proactive in identifying opportunities for process improvement
Self-Assessment Questions:
- How do you handle multiple projects and deadlines in a fast-paced environment?
- Can you provide an example of a time when you identified and implemented a process improvement to enhance team productivity?
- How do you approach collaborating with cross-functional teams to ensure project success?
ASSUMPTION: Candidates who demonstrate a strong fit with Gap Inc.'s company values and work style will be more likely to succeed in this role and contribute to the company's overall success.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders with competing priorities and deadlines
- Adapting to a fast-paced, dynamic work environment with frequent changes and new initiatives
- Balancing the need for process improvement with the demands of day-to-day project management
- Working effectively with cross-functional teams, including brand, creative, marketing, and other departments
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- Compared to other Senior Program Manager roles, this position places a greater emphasis on cross-functional collaboration and process improvement within a large, diverse organization
- In the retail industry, this role requires a strong understanding of marketing and creative processes, as well as the ability to work effectively with various teams and stakeholders
- Career progression in this role may involve moving into a Director or Manager position within Marketing Operations or expanding into other areas of the business, such as brand management or merchandising
ASSUMPTION: Candidates should research similar roles and the retail industry to better understand the unique aspects of this position and how it aligns with their career goals.
📝 Sample Projects
- Developing and implementing a new project management system to streamline workflows and improve collaboration across multiple teams
- Conducting a comprehensive review of marketing campaigns and processes to identify opportunities for optimization and cost savings
- Managing the launch of a new brand or product line, including coordinating cross-functional teams and ensuring timely delivery of assets
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they've contributed to process improvement and successful outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the Marketing Operations team, and how can this role contribute to addressing them?
- How does the company measure the success of its marketing campaigns and processes, and how will this role be evaluated?
- What is the company's approach to work-life balance, and how does this role fit within that framework?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the specific challenges facing the Marketing Operations team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they've prepared you for this opportunity
- Research Gap Inc.'s company values and culture to ensure a strong fit and demonstrate your enthusiasm for the role during the interview
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
