📌 Core Information
🔹 Job Title: Senior Program Marketing Manager
🔹 Company: Red Hat
🔹 Location: Raleigh, North Carolina, United States
🔹 Job Type: Full-Time, Remote OK
🔹 Category: Marketing
🔹 Date Posted: April 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Guiding customer marketing strategy for cross-portfolio programs
- Collaborating with various stakeholders to build awareness and demand for Red Hat Services
- Managing content creation, social media channels, and global thought leadership activities
- Driving marketing strategies in workstreams with technical stakeholders
- Continuously tracking success of marketing to define effectiveness and budget prioritization
ASSUMPTION: This role requires a strong understanding of both marketing strategies and technical aspects of Red Hat Services.
📋 Key Responsibilities
✅ Write and maintain content and key assets for use in the field including blogs, social kits, messaging, newsletter copy, program kits, webinars, slides, web pages, and other collateral
✅ Manage the Red Hat Services social media channels, including creating copy, scheduling posts, and optimizing performance
✅ Coordinate global thought leadership activities, blogs, PR, and social advocacy
✅ Act as the team’s main point of contact for digital requests including customer facing web page changes, internal content management updates, and ecommerce enhancements
✅ Drive the team's global webinar strategy by partnering closely with program leads, working to highlight all Red Hat Services offerings
✅ Oversee the production of individual creative projects across internal teams and external vendors while ensuring timely review of materials by SMEs to meet publication dates
✅ Establish and maintain cross-functional global relationships and meetings with key stakeholders in services and marketing to communicate project status, plans, and status updates
✅ Guide marketing strategies in workstreams with technical stakeholders like business leaders, technical account managers, and consultants
✅ Continuously track success of marketing to define effectiveness, needed improvements, and budget prioritization
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and project management, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or related field
Experience: 5+ years of experience in marketing
Required Skills:
- Proven experience developing marketing plans, marketing strategy, and targeted messaging
- Excellent writing skills and interest in creating content
- Ability to translate product and technical information into compelling value propositions, messaging, and impactful content
- Excellent communication and interpersonal skills and ability to successfully guide projects involving various internal groups and multiple levels of management
- Solid project management, planning, and organization skills
- Motivated, collaborative, and customer focused
- Ability and desire to work in a results-oriented, fast-paced team environment, adapting quickly and succeeding in changing environments
- Solid history of metrics-driven marketing to measure effectiveness, continuous improvement, and impact on revenue
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with Red Hat Services or similar enterprise-level technology products
ASSUMPTION: Candidates with experience in B2B marketing, particularly in the technology sector, may find this role a strong fit.
💰 Compensation & Benefits
Salary Range: $97,300 - $155,670 per year
Benefits:
- Comprehensive medical, dental, and vision coverage
- Flexible Spending Account - healthcare and dependent care
- Health Savings Account - high deductible medical plan
- Retirement 401(k) with employer match
- Paid time off and holidays
- Paid parental leave plans for all new parents
- Leave benefits including disability, paid family medical leave, and paid military leave
- Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!
Working Hours: Full-time, typically Monday to Friday, with flexibility for remote work
ASSUMPTION: The salary range provided is inclusive of base salary and may not include variable compensation or bonuses.
📌 Applicant Insights
🔍 Company Context
Industry: Red Hat operates in the software development industry, specifically focusing on enterprise open source solutions.
Company Size: Red Hat is a large company with over 10,000 employees, providing ample opportunities for collaboration and growth.
Founded: Red Hat was founded in 1993 and has since grown to become a leading provider of enterprise open source solutions.
Company Description:
- Red Hat is the world’s leading provider of enterprise open source solutions, using a community-powered approach to deliver high-performing Linux, hybrid cloud, edge, and Kubernetes technologies.
- The company fosters a culture of collaboration, creativity, and innovation, encouraging employees to contribute their ideas and make an impact.
- Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants.
Company Specialties:
- cloud computing
- hybrid cloud management
- Linux
- open source
- virtualization
- storage
- middleware
- containers
- mobile
- and OpenStack
Company Website: http://www.redhat.com
ASSUMPTION: Red Hat's focus on open source solutions and community-powered approach sets it apart in the software development industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing.
Reporting Structure: The Senior Program Marketing Manager will report directly to the Global Services Marketing team and work closely with various stakeholders across the organization.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and a balance between remote and on-site work.
Growth Opportunities:
- Potential to advance to a director or management role within the marketing department
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to develop expertise in enterprise-level technology marketing and open source solutions
ASSUMPTION: The growth opportunities in this role are tied to the candidate's performance, initiative, and the organization's needs.
🌍 Location & Work Environment
Office Type: Red Hat's headquarters is located in Raleigh, North Carolina, with additional offices worldwide. This role can be performed remotely, with occasional on-site visits required.
Office Location(s): 100 E. Davie St., Raleigh, NC 27601, US
Geographic Context:
- Raleigh is a mid-sized city with a growing tech industry, offering a mix of urban and suburban living options
- The city is known for its mild climate, with four distinct seasons
- Raleigh is centrally located on the East Coast, providing easy access to major cities like Washington D.C., Atlanta, and Charlotte
Work Schedule: Full-time, typically Monday to Friday, with flexibility for remote work
ASSUMPTION: The work environment for this role is primarily remote, with occasional on-site meetings and events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the director of global services marketing
Key Assessment Areas:
- Marketing strategy and planning
- Content creation and management
- Project management and organization
- Communication and interpersonal skills
- Technical understanding of Red Hat Services
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Demonstrate your understanding of Red Hat Services and the open source industry
- Prepare examples of your content creation and project management skills
- Be ready to discuss your approach to metrics-driven marketing and continuous improvement
ATS Keywords: marketing strategy, content creation, project management, communication, technical understanding, Red Hat Services, open source, metrics-driven marketing
ASSUMPTION: The interview process for this role is designed to assess the candidate's marketing expertise, technical understanding, and fit with Red Hat's company culture.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Content management systems (e.g., WordPress, Drupal)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the marketing team and the organization.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Customer focus
- Integrity
- Community
Work Style:
- Results-oriented
- Fast-paced
- Adaptable
- Customer-focused
- Collaborative
Self-Assessment Questions:
- How do you approach working in a collaborative, results-oriented environment?
- Can you provide an example of a time when you had to adapt quickly to changing circumstances in a marketing role?
- How do you ensure that your marketing strategies align with the needs and preferences of your target audience?
ASSUMPTION: Red Hat values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management
- Working in a fast-paced, results-oriented environment may be challenging for candidates who prefer a more structured or slower-paced work environment
- Occasional on-site visits may be required, which could disrupt remote work routines
- Raleigh's mild climate may not be suitable for candidates who prefer warmer or colder weather
ASSUMPTION: The potential challenges in this role are outweighed by the opportunities for growth, collaboration, and impact on Red Hat's global marketing efforts.
📈 Similar Roles Comparison
- This role differs from other marketing positions in its focus on enterprise-level technology products and open source solutions
- Red Hat's global presence and community-powered approach set it apart from other software development companies
- Career progression in this role may lead to management or director-level positions within the marketing department
ASSUMPTION: Candidates with experience in B2B marketing, particularly in the technology sector, may find this role a strong fit for their career goals and interests.
📝 Sample Projects
- Developing a comprehensive marketing strategy for a new Red Hat Services offering, including content creation, social media campaigns, and webinar series
- Managing a global thought leadership campaign, coordinating with regional marketing teams and external vendors to deliver consistent messaging and branding
- Overseeing the production of a customer-facing web page redesign, ensuring timely review of materials by SMEs and adherence to brand guidelines
ASSUMPTION: The sample projects provided are illustrative of the types of initiatives the Senior Program Marketing Manager may be responsible for, but the specific projects will vary based on the organization's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategies for Red Hat Services, and how this role will contribute to their evolution?
- How does the marketing team collaborate with other departments, such as product management and sales, to ensure alignment and effectiveness?
- What opportunities are there for professional development and growth within the marketing department and the organization as a whole?
- How does Red Hat support work-life balance for its employees, particularly those in remote or hybrid work arrangements?
- Can you provide an example of a time when the company successfully adapted to a significant change in the market or industry, and how marketing played a role in that process?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates the candidate's interest in the role and the organization, and provides valuable insights into the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare examples of your content creation and project management skills
- Be ready to discuss your approach to metrics-driven marketing and continuous improvement
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
