📌 Core Information
🔹 Job Title: Senior Programmatic Advertising Consultant
🔹 Company: DEPT®
🔹 Location: Rotterdam, Amsterdam, Veenendaal, Zwolle, Maastricht
🔹 Job Type: Hybrid
🔹 Category: Digital Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing programmatic campaigns across multiple platforms
- Optimizing campaigns for performance and providing insights
- Leading programmatic best practices and supporting team members
- Collaborating with clients to devise solid strategies and tactics
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with both internal teams and clients.
📋 Key Responsibilities
✅ Manage programmatic campaigns across multiple platforms, including DV360, The Trade Desk, alongside other DSPs, DMPs, and ad exchanges
✅ Analyze campaign data to provide insights and recommendations to clients
✅ Deliver and present work with data-driven insight and analytics both internally and externally
✅ Participate in pitches from a programmatic point of view
✅ Stay up to date with current trends, developments, and opportunities in the digital advertising ecosystem
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and client management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: Extensive relevant experience (5-10 years) in programmatic advertising
Required Skills:
- Fluency in both Dutch and English
- Extensive knowledge of the Google Stack (Google Ads, DV360, CM360)
- Strong understanding of the digital advertising ecosystem
- Strong analytical skills and ability to provide insights and recommendations based on data
- Excellent communication and collaboration skills
- Experience managing programmatic campaigns in video, display, digital audio, digital outdoor, and CTV channels
Preferred Skills:
- Experience working with The Trade Desk
- Knowledge of additional DSPs, DMPs, and ad exchanges
ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record in programmatic advertising and a deep understanding of the digital advertising ecosystem.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior role in programmatic advertising in the Netherlands)
Benefits:
- Flexible work arrangements (hybrid or remote)
- Health and wellness benefits (free bootcamp, yoga lessons, mindfulness sessions, mental health services, and healthy lunches)
- Fringe benefits (OV-bikes, NS Business Card, and other goodies)
- Training and development opportunities
- Global annual DEPT® Cares Month
Working Hours: Full-time (40 hours per week) with flexible hours and the option to work from home
ASSUMPTION: The salary range is an estimate based on industry standards for a senior role in programmatic advertising in the Netherlands. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing & Advertising
Company Size: Large (1,001-5,000 employees)
Founded: 2006 (as a digital agency, DEPT® was founded in 2015)
Company Description:
- DEPT® is a global digital agency that combines creativity, technology, and data to help brands stay ahead
- The company offers a full-service approach, including strategy, design, technology, and marketing
- DEPT® has a strong focus on innovation, sustainability, and making a positive impact on the planet
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT® is a well-established digital agency with a strong global presence and a reputation for innovation and excellence in the digital marketing and advertising industry.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Programmatic Advertising and works closely with the Digital Marketing team and other internal teams
Work Arrangement: Hybrid (a mix of on-site and remote work)
Growth Opportunities:
- Potential to take on a leadership role within the programmatic advertising team
- Opportunities to work on global campaigns and collaborate with international teams
- Possibility to gain experience in other areas of digital marketing and advertising
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain experience working on global campaigns.
🌍 Location & Work Environment
Office Type: Hybrid (a mix of on-site and remote work)
Office Location(s): Rotterdam, Amsterdam, Veenendaal, Zwolle, Maastricht
Geographic Context:
- The Netherlands has a strong digital advertising market, with a focus on innovation and data-driven strategies
- The country offers a high quality of life, with a strong emphasis on work-life balance
- The Netherlands is home to many global brands, providing ample opportunities for international collaboration
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work from home
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment for productivity and well-being.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with the Head of Programmatic Advertising
Key Assessment Areas:
- Programmatic advertising expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with DEPT® values
Application Tips:
- Highlight relevant programmatic advertising experience and achievements
- Demonstrate strong analytical skills and data-driven decision-making in your resume and cover letter
- Showcase your understanding of the digital advertising ecosystem and DEPT®'s unique value proposition
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: Programmatic Advertising, Digital Advertising Ecosystem, Google Stack, DV360, The Trade Desk, DSPs, DMPs, Ad Exchanges, Analytical Skills, Communication Skills, Collaboration Skills, Campaign Management, Data Analysis, Video Advertising, Display Advertising, Digital Audio, CTV
ASSUMPTION: DEPT®'s application process is designed to assess both technical skills and cultural fit, with a focus on programmatic advertising expertise and strategic thinking.
🛠️ Tools & Technologies
- Google Stack (Google Ads, DV360, CM360)
- The Trade Desk
- Additional DSPs, DMPs, and ad exchanges
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Slack, Microsoft Teams)
ASSUMPTION: This role requires a strong understanding of programmatic advertising tools and technologies, with a focus on the Google Stack and The Trade Desk.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
- Boutique culture: Big enough to cope and small enough to care, with the speed, agility, flexibility, and personal relationships of a boutique agency
- Innovation: Investing in innovation and leveraging proprietary tech, data, and knowledge platforms for all clients worldwide
Work Style:
- Collaborative and data-driven, with a focus on strategic thinking and continuous learning
- Flexible and adaptable, with a strong emphasis on work-life balance
- Results-oriented, with a focus on delivering exceptional results for clients
Self-Assessment Questions:
- Do you align with DEPT®'s pioneering spirit and commitment to innovation?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote flexibility?
- Do you thrive in a results-oriented, data-driven work culture?
ASSUMPTION: DEPT®'s culture is characterized by a strong commitment to innovation, collaboration, and results-driven decision-making, with a focus on balancing work and personal life.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously may require strong organizational skills and time management
- Keeping up to date with the rapidly evolving digital advertising ecosystem may present a continuous learning challenge
- Balancing client expectations and internal team dynamics may require strong communication and collaboration skills
- The hybrid work arrangement may present challenges in maintaining work-life balance
ASSUMPTION: This role presents unique challenges that require strong organizational skills, continuous learning, and effective communication and collaboration.
📈 Similar Roles Comparison
- Compared to other senior programmatic advertising roles, this position offers a unique blend of strategic planning, data analysis, and client management
- DEPT®'s global presence and focus on innovation set this role apart from similar positions in the industry
- Career progression may vary depending on the candidate's skills, experience, and personal goals
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and client management, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a global programmatic advertising campaign for a major consumer brand
- Conducting a comprehensive analysis of the digital advertising ecosystem to identify new opportunities for a B2B client
- Leading a team to optimize programmatic campaigns for a portfolio of e-commerce clients, driving significant improvements in ROI
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of this role, with a focus on delivering exceptional results for clients.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall programmatic advertising strategy for the company?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- What opportunities are there for professional development and growth within the programmatic advertising team and the company as a whole?
- How does DEPT® support work-life balance for employees in this role?
ASSUMPTION: These interview questions are designed to provide a comprehensive understanding of the role, the team, and the company, allowing candidates to make informed decisions about their career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant programmatic advertising experience and skills
- Write a cover letter that demonstrates your understanding of the role, the company, and the digital advertising ecosystem
- Prepare for the interview by researching DEPT®'s unique value proposition and developing thoughtful questions
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
