📌 Core Information
🔹 Job Title: Senior Programmatic Advertising Manager (all gender)
🔹 Company: Havas Group
🔹 Location: Frankfurt, Germany (Remote: Hybrid)
🔹 Job Type: Part-Time (Minimum 30 hours/week)
🔹 Category: Advertising & Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Operational management of programmatic campaigns across various DSPs
- Strategic development of customer journey-related programmatic strategies
- Close collaboration with consultants and Ad Operations teams
- Mentoring and onboarding of junior team members
ASSUMPTION: This role requires a high level of technical expertise in programmatic advertising and strong strategic thinking to develop effective full-funnel campaigns.
📋 Key Responsibilities
✅ Operate programmatic campaigns in various DSPs and optimize IO campaigns
✅ Develop customer journey-based programmatic strategies across the entire funnel
✅ Create digital media plans for programmatic and IO campaigns
✅ Maintain close relationships with publishers, data providers, and technology vendors
✅ Develop best-practice models and generate insights for continuous optimization
✅ Drive innovation and further development of programmatic excellence for clients
✅ Onboard new colleagues and mentor junior and regular team members
ASSUMPTION: The role involves a mix of operational tasks, strategic planning, and team leadership, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: Proven experience (5-10 years) in programmatic advertising, with a strong focus on campaign management and optimization
Required Skills:
- Expertise in campaign setup and optimization in DSPs (DV360, The Trade Desk, etc.)
- Strong understanding of programmatic full-funnel strategies and various campaign management technologies
- Excellent analytical skills and ability to interpret various KPIs
- Fluency in German and English
- Proficient in Microsoft Office, particularly Excel
Preferred Skills:
- Experience with ad serving, ad verification, tracking, and analytics tools
- Knowledge of audience management and targeting strategies
- Familiarity with data (1st, 2nd, 3rd party) and its strategic application
ASSUMPTION: Candidates should have a solid background in programmatic advertising and a proven track record in campaign management and optimization.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (part-time, pro-rated)
Benefits:
- Fitness membership (€10/month)
- Team events and social activities
- Individual development plan and access to training workshops
Working Hours: 30 hours per week, with flexible working hours and the option to work from home up to 3 days per week
ASSUMPTION: The salary range is based on industry standards for similar roles in Germany, considering the candidate's experience level and the part-time nature of the position.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1835
Company Description:
- Havas is a global communications network with over 23,000 employees in over 100 markets
- They offer integrated solutions across all classical media, social media, programmatic media, search, performance, e-commerce, and data intelligence
- Havas works with clients such as Michelin, Hyundai Kia, Nintendo, O2, RedBull, and Sparkasse
Company Specialties:
- Media planning and buying
- Creative services
- Data intelligence and analytics
- AdTech and marketing technology
Company Website: www.havas.com
ASSUMPTION: Havas is a large, global agency with a wide range of services, offering opportunities for growth and career development within the advertising industry.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role may have supervisory responsibilities, mentoring junior and regular team members
Work Arrangement: Hybrid (2 office days per week, with the option to work from home up to 3 days per week)
Growth Opportunities:
- Potential career progression to a management or leadership role within the agency
- Opportunities to work on diverse client accounts and gain experience in different industries
- Access to training and development programs to enhance skills and knowledge
ASSUMPTION: This role offers opportunities for professional growth and development within the agency, as well as the chance to work on high-profile client accounts.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology
Office Location(s): Frankfurt, Germany
Geographic Context:
- Frankfurt is a major financial hub and the fifth-largest city in Germany
- The city offers a high quality of life, with a vibrant cultural scene, excellent public transportation, and numerous parks
- Frankfurt is also home to a diverse and multicultural community
Work Schedule: Flexible working hours, with the option to work from home up to 3 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between work-life integration and the opportunity to collaborate with team members in the office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the agency's leadership team
Key Assessment Areas:
- Technical expertise in programmatic advertising and campaign management
- Strategic thinking and problem-solving skills
- Leadership and mentoring abilities
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in programmatic advertising and campaign management
- Demonstrate your understanding of full-funnel strategies and data-driven decision-making
- Showcase your leadership and mentoring skills through examples from previous roles
- Tailor your resume and cover letter to emphasize your fit for the role and the company
ATS Keywords: Programmatic Advertising, Campaign Management, DSP, Full-Funnel Strategy, Data Analysis, Mentoring, Leadership, Collaboration, Microsoft Office, German, English
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the agency's HR team.
🛠️ Tools & Technologies
- DSPs: DV360, The Trade Desk, Yahoo DSP, HAWK DSP, Xandr, Google Ads, Taboola, Teads
- Ad serving, ad verification, tracking, and analytics tools
- Microsoft Office Suite (Excel, PowerPoint, Word)
ASSUMPTION: The required tools and technologies may evolve over time as the agency adopts new platforms and technologies.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Diversity & Inclusion
Work Style:
- Agile and flexible, with a focus on continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and knowledge-sharing
- Data-driven and results-focused, with a commitment to delivering exceptional client outcomes
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working on multiple projects simultaneously?
- Are you comfortable working in a team and collaborating with colleagues from diverse backgrounds?
- Do you have a strong commitment to delivering high-quality work and exceeding client expectations?
ASSUMPTION: Candidates who align with Havas' values and work style are more likely to succeed in the role and contribute to the agency's continued success.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the rapidly evolving programmatic advertising landscape, necessitating continuous learning and adaptation
- Balancing operational tasks with strategic planning and team leadership, requiring strong multitasking abilities
- Working in a hybrid environment, which may present unique communication and collaboration challenges
ASSUMPTION: These challenges can be overcome with strong time management, adaptability, and effective communication skills.
📈 Similar Roles Comparison
- Compared to other senior programmatic advertising roles, this position may have more focus on mentoring and team leadership
- Within the advertising industry, this role is typical for a senior manager, with a mix of operational, strategic, and leadership responsibilities
- Career progression may involve moving into a management or leadership role within the agency or transitioning to a client-side position
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the advertising industry.
📝 Sample Projects
- Developing a comprehensive programmatic strategy for a new client, covering the entire funnel and incorporating various data sources
- Optimizing an existing campaign's performance by analyzing data and implementing strategic adjustments
- Mentoring a junior team member and guiding them through the campaign management process
ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to operational execution and team leadership.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the agency's programmatic advertising practice, and how can this role address them?
- How does the agency support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the agency foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions help candidates better understand the role, the team, and the agency's culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your previous work or achievements in programmatic advertising and campaign management
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
