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Senior Programmatic Advertising Manager (all gender)

Havas Group
Full-time
On-site
Frankfurt, Hesse, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Programmatic Advertising Manager (all gender)

πŸ”Ή Company: Havas Group

πŸ”Ή Location: Frankfurt, Hesse, Germany

πŸ”Ή Job Type: Part-time (minimum 30 hours/week)

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: July 9, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (up to 50% remote)

πŸš€ Job Overview

Key aspects of this role include:

  • Operational implementation and optimization of programmatic campaigns across various DSPs
  • Development of customer journey-related programmatic strategies
  • Close collaboration with consultants and Ad Operations teams
  • Mentoring of junior and regular team members

ASSUMPTION: This role requires a strong understanding of programmatic advertising and experience in managing campaigns across multiple DSPs. The hybrid work arrangement allows for a good work-life balance while still fostering a collaborative office environment.

πŸ“‹ Key Responsibilities

βœ… Set up and optimize programmatic campaigns in various DSPs (DV360, The Trade Desk, etc.)

βœ… Develop and implement full funnel programmatic strategies

βœ… Create digital media plans for programmatic and IO campaigns

βœ… Collaborate with publishers, data providers, and technology vendors

βœ… Develop best practice models and generate insights for continuous optimization

βœ… Drive innovation and further develop programmatic excellence for clients

βœ… Onboard new colleagues and mentor junior and regular team members

ASSUMPTION: This role involves a mix of operational tasks, strategic planning, and team leadership. The successful candidate will have a strong technical background and excellent communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in programmatic advertising, with a strong focus on campaign management and optimization

Required Skills:

  • Proven experience in setting up and optimizing campaigns in DSPs
  • Strong understanding of programmatic full funnel strategies and data application
  • Excellent analytical skills and ability to interpret various KPIs
  • Proficient in Microsoft Office, particularly Excel
  • Fluent in German and English

Preferred Skills:

  • Experience with specific DSPs (DV360, The Trade Desk, etc.)
  • Knowledge of ad serving, ad verification, tracking, and analytics technologies
  • Experience in audience management and targeting

ASSUMPTION: The required skills for this role are highly specialized and specific to the programmatic advertising industry. Candidates should have a solid understanding of data-driven marketing and a proven track record in campaign management.

πŸ’° Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (full-time equivalent, based on industry standards for this role and experience level)

Benefits:

  • Fitness membership for €10/month
  • Team events and activities
  • Individual development plan and access to training and workshops
  • Flexible work arrangements, including hybrid work and workation opportunities
  • Sabbaticals and focus time for personal development

Working Hours: 30 hours/week (part-time)

ASSUMPTION: The salary range is estimated based on industry standards for a senior programmatic advertising manager role in Germany. Benefits are tailored to support work-life balance and professional growth.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: 1835 (Paris, France)

Company Description:

  • Havas is a global communications network with over 23,000 employees in over 100 markets
  • Committed to making a meaningful difference to brands, businesses, and people
  • Offers integrated solutions across all classical media, social media, programmatic media, search, performance, e-commerce, creation, data intelligence, ad tech, consumer insights, modeling, and research

Company Specialties:

  • Advertising & Marketing
  • Media Planning & Buying
  • Digital Marketing
  • Creative Services
  • Data & Analytics

Company Website: havas.com

ASSUMPTION: Havas is a large, global agency with a strong focus on data-driven marketing and integrated communications solutions. This role is part of their media group, which specializes in media planning and buying.

πŸ“Š Role Analysis

Career Level: Senior Manager

Reporting Structure: This role involves mentoring junior and regular team members, suggesting a supervisory position within the media group

Work Arrangement: Hybrid (up to 50% remote)

Growth Opportunities:

  • Potential to take on more responsibilities and advance to a management or leadership role
  • Access to training and workshops to develop new skills and stay up-to-date with industry trends
  • Opportunity to work with a diverse range of clients and industries

ASSUMPTION: This role offers growth opportunities through mentoring, skill development, and exposure to various clients and industries. The hybrid work arrangement provides flexibility while still fostering a collaborative office environment.

🌍 Location & Work Environment

Office Type: Central office in Frankfurt am Main

Office Location(s): Frankfurt, Hesse, Germany

Geographic Context:

  • Frankfurt is the financial capital of Germany and a major hub for the advertising industry
  • The office is centrally located, with easy access to public transportation
  • The region offers a high quality of life, with numerous cultural attractions and recreational opportunities

Work Schedule: Flexible, with the option to work up to 50% remotely

ASSUMPTION: The central office location in Frankfurt provides easy access to public transportation and numerous cultural attractions. The flexible work schedule allows for a good work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview to discuss qualifications and fit
  • On-site interview with the hiring manager and/or team members
  • Final interview or assessment, depending on the role

Key Assessment Areas:

  • Technical skills in programmatic advertising and campaign management
  • Analytical skills and ability to interpret data
  • Communication and collaboration skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience in programmatic advertising and campaign management
  • Demonstrate strong analytical skills and ability to interpret data
  • Tailor your resume and cover letter to emphasize your fit with the company's values and culture
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively

ATS Keywords: Programmatic Advertising, Campaign Management, Data Analysis, Audience Management, Targeting, Digital Media Planning, AdTech, Analytics, Communication, Mentorship, Optimization, Innovation, Collaboration, Microsoft Office, German, English

ASSUMPTION: The application process for this role is likely to involve multiple interviews and assessments, with a focus on technical skills, analytical abilities, and cultural fit. Applicants should tailor their resumes and cover letters to highlight their relevant experience and alignment with the company's values.

πŸ› οΈ Tools & Technologies

  • DV360
  • The Trade Desk
  • Yahoo DSP
  • HAWK DSP
  • Xandr
  • Google Ads
  • Taboola
  • Teads
  • Microsoft Office (Excel, PowerPoint, Word)

ASSUMPTION: This role requires experience with various DSPs and a strong understanding of data-driven marketing technologies. Applicants should be comfortable working with multiple tools and platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Excellence
  • Integrity
  • Responsibility

Work Style:

  • Data-driven and results-oriented
  • Collaborative and team-focused
  • Adaptable and open to change
  • Committed to continuous learning and improvement

Self-Assessment Questions:

  • Do you have a strong understanding of programmatic advertising and experience in campaign management?
  • Are you comfortable working in a collaborative, data-driven environment?
  • Do you have excellent communication and analytical skills?
  • Are you committed to continuous learning and improvement?

ASSUMPTION: Havas values innovation, collaboration, and excellence. Applicants should be comfortable working in a data-driven, collaborative environment and be committed to continuous learning and improvement.

⚠️ Potential Challenges

  • Managing multiple campaigns and clients simultaneously
  • Keeping up with the fast-paced, ever-changing advertising industry
  • Balancing operational tasks with strategic planning and team leadership
  • Working effectively in a hybrid environment, balancing remote work with office collaboration

ASSUMPTION: This role involves managing multiple campaigns and clients, requiring strong organizational skills and the ability to prioritize effectively. The hybrid work arrangement may present challenges in balancing remote work with office collaboration.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other senior programmatic advertising manager positions, but may differ in terms of the specific DSPs used and the industry focus of the agency's clients
  • Compared to related roles, this position places a strong emphasis on mentoring and team leadership
  • Career progression may involve advancing to a management or leadership role within the agency's media group

ASSUMPTION: This role is similar to other senior programmatic advertising manager positions, but may differ in terms of the specific DSPs used and the industry focus of the agency's clients. The emphasis on mentoring and team leadership sets this role apart from related positions.

πŸ“ Sample Projects

  • Developing and implementing a full funnel programmatic strategy for a major retail client
  • Optimizing campaign performance across multiple DSPs for a global automotive brand
  • Collaborating with the creative team to develop targeted ad content for a B2B technology client

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of this role. Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within it?
  • What are the key priorities for this role in the first 30 days?
  • How does the agency support the professional development and growth of its employees?
  • What are the most challenging aspects of working in a hybrid environment, and how does the agency address them?
  • What opportunities are there for growth and advancement within the media group?

ASSUMPTION: These interview questions are designed to gain insight into the role's responsibilities, the agency's culture, and opportunities for professional development and growth. Applicants should tailor their questions to the specific role and company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and alignment with the company's values and culture
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.