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Senior Programmatic Campaigns Manager

Jellyfish
Full-time
On-site
Madrid, Madrid, Spain
🌐 Digital Marketing
πŸ“Œ Core Information

- Job Title: Senior Programmatic Campaigns Manager
- Company: Jellyfish
- Location: Madrid, Spain
- Job Type: Full-time
- Category: Advertising Services
- Date Posted: April 9, 2025
- Experience Level: Mid-Senior Level (2-5 years)

πŸš€ Job Overview

Key aspects of this role include:

- Managing end-to-end programmatic campaigns for global clients
- Developing and presenting client-facing reports and studies
- Collaborating with business development and client management teams
- Mentoring junior team members and fostering a culture of growth
- Staying updated with the latest digital landscape and marketplace trends

ASSUMPTION: This role requires a strong understanding of programmatic advertising and a proven track record in managing campaigns. The ideal candidate will be comfortable working with data and tools, and have excellent communication skills to build strong client relationships.

πŸ“‹ Key Responsibilities

- Campaign Management: Run end-to-end programmatic campaigns, including setup, pacing, optimization, and performance analysis.
- Reporting & Analysis: Manage the production and presentation of client-facing reports and studies to inform strategic campaign decisions.
- Strategy & Business Development: Partner with business development and client management teams to develop strategies for prospective clients.
- Mentoring & Team Growth: Mentor junior team members and contribute to the overall growth of the team.
- Market & Industry Awareness: Maintain an in-depth understanding of Jellyfish's marketplace and the digital landscape, with emphasis on new formats, technical solutions, and projects.

ASSUMPTION: The role requires a balance of technical expertise and strong communication skills. The ideal candidate will be able to manage multiple campaigns simultaneously and adapt to changing client needs and market trends.

🎯 Required Qualifications

- Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
- Experience: Over 4 years of experience managing display and programmatic campaigns in a marketing agency
- Required Skills:
- Fluency in English and Spanish
- Proficient in Demand-Side Platforms (DV360 or Campaign Manager 360)
- Strong analytical and data interpretation skills
- Excellent communication and presentation skills
- Proven ability to mentor and develop junior team members
- Preferred Skills:
- Experience with Google Marketing Platform (GMP) products
- Familiarity with data visualization tools (e.g., Tableau, Power BI)
- Knowledge of SQL or other programming languages

ASSUMPTION: While a degree is preferred, Jellyfish values skills, expertise, and behavioral attributes over traditional degrees. Relevant experience and a strong portfolio are equally important.

πŸ’° Compensation & Benefits

- Salary Range: €45,000 - €60,000 per year (based on experience and market standards for mid-senior level roles in Madrid)
- Benefits:
- Discretionary annual bonus scheme
- Custom work environment with remote and flexible working hours
- Paid day for self-development and access to LinkedIn Learning
- Working Hours: Full-time (40 hours/week) with flexible hours between 8:00 AM and 6:30 PM

ASSUMPTION: The salary range is estimated based on market standards for mid-senior level roles in Madrid's advertising industry. Final compensation will be determined based on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

- Industry: Advertising Services
- Company Size: 1,001-5,000 employees
- Founded: 2005
- Company Description: Jellyfish is a global digital marketing agency that empowers clients along their digital journey. They combine tech enthusiasts, creative minds, and media and data experts to create innovative strategies that challenge the status quo and reinvent media activation.
- Company Specialties: Digital strategy, search, analytics, integrated campaign planning, design & build, creative, conversion optimization, training, video production & animation, paid media, email, Google Marketing Platform Partner, programmatic display, UX, AI, organic social, and paid social.

πŸ“Š Role Analysis

- Career Level: Mid-Senior Level
- Reporting Structure: Reports to the Senior Programmatic Director
- Work Arrangement: Hybrid (remote and on-site)
- Growth Opportunities: Potential career paths include Programmatic Director or Paid Media Senior Manager

ASSUMPTION: The role offers growth opportunities within the programmatic and paid media departments, as well as potential career progression to management positions.

🌍 Location & Work Environment

- Office Type: Hybrid (remote and on-site)
- Office Location: Madrid, Spain
- Geographic Context: Madrid is the capital and largest city of Spain, offering a vibrant cultural scene, excellent dining options, and a high quality of life.
- Work Schedule: Flexible working hours between 8:00 AM and 6:30 PM, with the option to work remotely up to 60% of the time.

ASSUMPTION: The hybrid work arrangement allows for a good balance between remote work and in-office collaboration, fostering a flexible and inclusive work environment.

πŸ’Ό Interview & Application Insights

- Typical Process: Online application review β†’ Phone/Video screen β†’ Technical assessment β†’ Final interview with hiring manager β†’ Job offer
- Key Assessment Areas: Technical skills (programmatic campaign management, data analysis), communication skills, cultural fit, and problem-solving abilities
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of successful programmatic campaigns you've managed
- Research Jellyfish's clients and industry to demonstrate your understanding of the market

ASSUMPTION: The interview process is designed to evaluate both technical skills and cultural fit, ensuring that the ideal candidate can thrive in Jellyfish's collaborative and innovative work environment.

πŸ› οΈ Tools & Technologies

- Demand-Side Platforms (DV360 or Campaign Manager 360)
- Google Marketing Platform (GMP) products
- Data visualization tools (e.g., Tableau, Power BI)
- SQL or other programming languages (optional)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage programmatic campaigns and analyze performance data.

πŸ‘” Cultural Fit Considerations

- Company Values: Move Faster, Move Smarter, Move Together
- Work Style: Collaborative, innovative, data-driven, and client-focused
- Self-Assessment Questions:
- How do you stay updated with the latest trends and best practices in programmatic advertising?
- Can you provide an example of a time when you had to adapt your strategy to navigate unforeseen circumstances?
- How do you approach mentoring and developing junior team members?

ASSUMPTION: Jellyfish values candidates who are passionate about staying up-to-date with industry trends, adaptable to changing circumstances, and committed to fostering a culture of growth and collaboration.

⚠️ Potential Challenges

- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced and ever-evolving digital landscape, necessitating continuous learning and adaptation
- Balancing client expectations with internal team priorities, demanding excellent communication and stakeholder management skills

ASSUMPTION: These challenges can be overcome by leveraging strong organizational skills, staying curious and open to learning, and maintaining open lines of communication with clients and internal teams.

πŸ“ˆ Similar Roles Comparison

- Role Differences: Compared to other programmatic campaign manager roles, this position offers the opportunity to work with global clients and collaborate with a diverse, international team. Additionally, the role provides mentoring responsibilities and potential career progression to management positions.
- Industry-Specific Context: The advertising industry is dynamic and competitive, with a strong focus on data-driven decision-making and continuous innovation.
- Career Path Comparison: This role can lead to career progression within the programmatic and paid media departments, with potential paths including Programmatic Director or Paid Media Senior Manager.

ASSUMPTION: Understanding the unique aspects of this role and the industry-specific context can help applicants tailor their application and prepare for the interview process.

πŸ“ Sample Projects

- Developing and implementing a programmatic campaign strategy for a global e-commerce client, resulting in a 25% increase in conversions
- Creating and presenting a comprehensive report on the state of programmatic advertising in the retail sector, informing strategic decisions for a major retail client
- Mentoring a junior team member in campaign setup and optimization, leading to improved performance and increased client satisfaction

ASSUMPTION: Providing specific examples of relevant projects and achievements can help applicants demonstrate their qualifications and fit for the role.

❓ Key Questions to Ask During Interview

- Can you describe the team structure and how this role fits within the broader organization?
- How does Jellyfish support the professional growth and development of its employees?
- What are the most challenging aspects of working with global clients, and how does the team overcome these challenges?
- How does Jellyfish foster a culture of innovation and continuous learning?
- What are the key priorities for this role in the first 90 days?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates a candidate's interest in the role and commitment to understanding the company's culture and priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

- Submit your application through [this link](https://jobs.smartrecruiters.com/Jellyfish1/744000052891195-senior-programmatic-campaigns-manager)
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful programmatic campaigns you've managed
- Research Jellyfish's clients and industry to demonstrate your understanding of the market
- Follow up with a polite email one week after submitting your application, reiterating your interest in the role and inquiring about the status of your application

Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.