Senior Programmatic Consultant

📌 Core Information

🔹 Job Title: Senior Programmatic Consultant

🔹 Company: dentsu

🔹 Location: Prague

🔹 Job Type: Full-time, Freelancer

🔹 Category: Advertising Services

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Office & Remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing client strategies for PPC campaigns
• Managing and optimizing campaigns across various PPC systems
• Analyzing campaign performance and identifying improvement opportunities
• Collaborating with a team to drive campaign success and client satisfaction

ASSUMPTION: This role requires a balance of strategic thinking and hands-on campaign management. The candidate should be comfortable working independently and collaboratively to achieve client goals.

📋 Key Responsibilities

✅ Prepare and implement client strategies for PPC campaigns

✅ Manage and optimize campaigns across various PPC systems (Google Ads, Sklik)

✅ Monitor campaign performance and ensure KPIs are met

✅ Analyze campaign results and identify opportunities for improvement

✅ Stay updated with industry trends and new technologies

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and hands-on campaign management. The ideal candidate should be comfortable with all aspects of PPC campaign lifecycle.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in PPC campaign management

Required Skills:

• Proficient in PPC/RTB systems and tools
• Strong analytical skills and data-driven mindset
• Excellent communication and organizational skills
• Fluency in English (B1/B2 level)
• Proficient in MS Office Suite

Preferred Skills:

• Experience with Google Ads and Sklik
• Knowledge of Czech language
• Experience with RTB platforms

ASSUMPTION: The ideal candidate should have a solid foundation in PPC campaign management, strong analytical skills, and a proven track record of driving campaign success.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior PPC Consultant role in Prague, the estimated salary range is CZK 60,000 - 90,000 per month (gross).

Benefits:

• 25 days of vacation + extra days off
• Company chef and snacks
• Dog and kid-friendly office
• Own gym and multisport card
• Online therapy/coaching services

Working Hours: Full-time, hybrid work arrangement (flexible office and remote work)

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Dentsu is a global advertising and public relations firm, operating in the competitive advertising services industry.

Company Size: Dentsu is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse project exposure.

Founded: Dentsu was founded in 1901 and has since grown into a global leader in advertising and marketing services.

Company Description:

• Dentsu is a full-service advertising agency, offering a wide range of services including creative, media planning and buying, and digital marketing.
• The company is known for its innovative approach to advertising and commitment to sustainability.
• Dentsu's global presence allows it to serve clients across various industries and markets.

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative services
• Innovation and data-driven technology

Company Website: dentsu.com

ASSUMPTION: Dentsu's large size and global presence offer candidates the opportunity to work on diverse projects and gain international experience.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in PPC campaign management.

Reporting Structure: The Senior Programmatic Consultant will report directly to the Programmatic Team Lead and collaborate with various teams, including strategy, creative, and media planning.

Work Arrangement: The role offers a hybrid work arrangement, allowing for flexibility between office and remote work.

Growth Opportunities:

• Potential to take on leadership roles within the team or agency
• Opportunities to work on diverse projects and gain international experience
• Access to professional development and training opportunities

ASSUMPTION: The senior-level nature of this role offers ample opportunities for career growth and development within the agency.

🌍 Location & Work Environment

Office Type: Modern, dog and kid-friendly office located near Holešovice tržnice

Office Location(s): Prague, Czech Republic

Geographic Context:

• Prague offers a high quality of life, with a rich cultural scene and affordable cost of living compared to other European capitals.
• The office location is close to public transportation and various amenities.
• The city is home to a thriving advertising and marketing industry, providing ample networking opportunities.

Work Schedule: Full-time, with flexible office and remote work arrangements

ASSUMPTION: The hybrid work arrangement and modern office environment provide a flexible and comfortable work environment for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and team members
• Final interview with the agency's leadership team

Key Assessment Areas:

• PPC campaign management skills
• Analytical thinking and data-driven mindset
• Communication and presentation skills
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your PPC campaign management experience and relevant skills.
• Prepare examples of successful PPC campaigns you've managed and the results you achieved.
• Demonstrate your understanding of the role and the company by researching dentsu's services and recent projects.

ATS Keywords: PPC, RTB, Google Ads, Sklik, campaign management, data analysis, strategic planning

ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and potential to contribute to the team's success.

🛠️ Tools & Technologies

• Google Ads
• Sklik
• MS Office Suite
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The candidate should be proficient in using PPC platforms, MS Office Suite, and data analysis tools relevant to the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Integrity
• Diversity
• Sustainability

Work Style:

• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to new ideas
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you stay updated with the latest trends and best practices in PPC campaign management?
• Can you describe a time when you had to adapt your campaign strategy based on data insights?
• How do you approach working with diverse teams and stakeholders?

ASSUMPTION: The ideal candidate should align with dentsu's company values and work style, demonstrating a strong cultural fit for the organization.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced nature of the advertising industry and constant algorithm updates
• Adapting to a hybrid work environment and maintaining productivity outside of the office
• Navigating the competitive Prague advertising market and standing out among other candidates

ASSUMPTION: The candidate should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and competitive environment.

📈 Similar Roles Comparison

• Compared to other Senior PPC Consultant roles, this position offers a hybrid work arrangement, providing more flexibility than traditional full-time office roles.
• Dentsu's global presence and large client base provide more diverse project exposure than smaller agencies.
• This role offers opportunities for career growth and international experience, setting it apart from more specialized or local positions.

ASSUMPTION: The unique aspects of this role, such as its hybrid work arrangement and global project exposure, make it an attractive opportunity for experienced PPC professionals.

📝 Sample Projects

• Developing and implementing a PPC strategy for a multinational e-commerce client, resulting in a 30% increase in sales
• Managing a PPC campaign for a local B2B software company, achieving a 25% reduction in cost per acquisition
• Collaborating with a cross-functional team to optimize a PPC campaign for a global fashion retailer, improving click-through rate by 15%

ASSUMPTION: These sample projects demonstrate the candidate's ability to manage PPC campaigns across various industries and achieve measurable results.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the agency's organization?
• How does dentsu support the professional development and growth of its employees?
• Can you provide an example of a recent PPC campaign that the agency has found particularly successful, and what made it so?
• How does dentsu approach sustainability and incorporating environmentally friendly practices into its operations?
• What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the agency?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their long-term career prospects within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your PPC campaign management experience and relevant skills
• Prepare examples of successful PPC campaigns you've managed and the results you achieved
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.