📌 Core Information
🔹 Job Title: Senior Programmatic Executive
🔹 Company: dentsu
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and optimizing digital display and video campaigns to exceed client targets
- Analyzing campaigns to uncover unique audience insights and recommendations
- Collaborating with key publishers and partners to drive innovation and improve client service
- Leading campaign optimization using various tools and platforms
ASSUMPTION: This role requires a strong understanding of the Australian digital marketing landscape, particularly in programmatic display and video, as well as excellent analytical and communication skills.
📋 Key Responsibilities
✅ Deliver and optimize innovative programmatic media campaigns for clients, aligning with best practice guidelines to drive business objectives
✅ Analyze programmatic campaigns to identify unique audience insights and provide recommendations for clients
✅ Work with key publishers and partners to drive innovation and enhance client service
✅ Lead the optimization of client campaigns, demonstrating expertise in relevant tools and platforms to improve performance
ASSUMPTION: This role requires a proactive approach to campaign management, strong analytical skills, and the ability to build and maintain effective relationships with clients and partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 2-5 years of experience in programmatic advertising or a related role
Required Skills:
- Proven expertise in programmatic display and video advertising
- Strong analytical skills and attention to detail
- Excellent communication and presentation skills
- Demonstrated understanding of modern and classic advertising and marketing theories
Preferred Skills:
- Experience with specific programmatic platforms (e.g., Google Display & Video 360, The Trade Desk, etc.)
- Fluency in additional languages
ASSUMPTION: Candidates with experience in a similar role or industry will be highly competitive for this position.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 85,000 per annum including Superannuation
Benefits:
- Flexible work hours
- Home office contribution ($250)
- Volunteer leave
- Annual leave (5 weeks after 2 years of service)
- Wellness days (3 whole company days off per year)
- Career development and learning & development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Global)
Founded: 1901 (as a holding company)
Company Description:
- dentsu is a global media, creative, and cultural agency with a network designed for what’s next
- Carat, the world’s first media agency, is a dentsu brand specializing in media planning and buying
- dentsu is committed to fostering a diverse and inclusive culture
Company Specialties:
- Media planning and buying
- Creative services
- Innovation and technology
- Data and analytics
Company Website: https://www.dentsu.com/
ASSUMPTION: dentsu is a large, global agency with a strong focus on innovation and data-driven insights.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Programmatic Manager
Work Arrangement: Hybrid (on-site with flexible work hours)
Growth Opportunities:
- Progression to a Programmatic Manager or similar role
- Expansion of skills and expertise within the programmatic advertising field
- Potential to work on diverse client campaigns and collaborate with cross-functional teams
ASSUMPTION: This role offers opportunities for career growth and skill development within the programmatic advertising field.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Sydney (20 Windmill Street)
Geographic Context:
- Sydney is a vibrant, multicultural city with a strong advertising and marketing industry
- The office is located in the central business district, close to public transportation and amenities
- Sydney offers a high quality of life with various cultural, recreational, and outdoor activities
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with flexible work hours)
ASSUMPTION: The Sydney office provides a dynamic and collaborative work environment, with easy access to various amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Programmatic Manager or a senior leader
Key Assessment Areas:
- Programmatic advertising expertise
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with dentsu values
Application Tips:
- Highlight relevant programmatic advertising experience and achievements
- Tailor your resume to emphasize skills and experiences mentioned in the job description
- Prepare examples of campaign analysis and optimization to demonstrate your skills
- Research dentsu and Carat to show your understanding of the company and its values
ATS Keywords: Programmatic advertising, digital marketing, campaign optimization, audience insights, advertising theories, communication skills
ASSUMPTION: The application process may vary, and additional steps or assessments could be included based on the hiring manager's preferences and the number of applicants.
🛠️ Tools & Technologies
- Google Display & Video 360
- The Trade Desk
- Data visualization tools (e.g., Tableau, Power BI)
- Microsoft Office Suite
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary based on the specific needs of the role and the client campaigns.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Courage
- Curiosity
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to feedback
- Proactive and results-focused
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing complex datasets?
- Are you comfortable working collaboratively and seeking input from team members?
- Do you possess strong communication skills and the ability to present complex information clearly?
ASSUMPTION: dentsu values candidates who align with their core values and possess a strong work ethic, as well as the ability to collaborate effectively with team members and clients.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up-to-date with the latest trends and developments in programmatic advertising, which is a rapidly evolving field
- Working in a fast-paced, dynamic environment that may require flexibility and adaptability
- Collaborating with diverse teams and clients, which may necessitate strong communication and interpersonal skills
ASSUMPTION: These challenges are common in the advertising industry and can be overcome with strong skills, experience, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other programmatic advertising roles, this position offers a focus on campaign optimization and innovation, as well as the opportunity to work with a global agency
- In the broader advertising industry, this role offers a unique blend of analytical, creative, and collaborative skills, with a strong emphasis on data-driven insights
- Career progression in this role could lead to management or specialist positions within the programmatic advertising field or related areas
ASSUMPTION: This role offers a unique combination of skills and experiences, with opportunities for career growth and development within the advertising industry.
📝 Sample Projects
- Developing and executing a programmatic campaign for a retail client, focusing on driving online sales and brand awareness
- Analyzing campaign performance data to identify trends and insights, and presenting recommendations to the client and internal stakeholders
- Collaborating with cross-functional teams to optimize a client's media mix, incorporating programmatic advertising alongside other channels
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary based on the specific needs of the client and the agency.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role support the overall goals and objectives of the agency and its clients?
- What opportunities are there for professional development and growth within the agency?
- How does the agency support work-life balance for its employees?
- What is the typical career path for someone in this role, and what are the opportunities for progression?
ASSUMPTION: These interview questions are designed to provide insight into the role, the agency, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant programmatic advertising experience and skills
- Prepare a cover letter explaining your interest in the role and how your experience and skills make you a strong fit
- Prepare examples of campaign analysis and optimization to demonstrate your skills during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
