📌 Core Information
🔹 Job Title: Senior Programmatic Manager
🔹 Company: Jellyfish
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (up to 60% remote work)
🚀 Job Overview
Key aspects of this role include:
- Optimizing campaign performance across programmatic platforms
- Developing insights to inform client strategies
- Collaborating across teams to create holistic advertiser solutions
- Mentoring and educating junior staff
ASSUMPTION: This role requires a strong background in ad operations and marketing, with a focus on programmatic advertising. The ideal candidate will have experience working with major client accounts and be comfortable using data and market insights to inform decisions.
📋 Key Responsibilities
✅ Optimize campaign performance across programmatic platforms
✅ Develop insights to inform client strategies
✅ Partner with Business Development to develop strategies for prospective clients
✅ Communicate with clients through written, phone, and in-person communication
✅ Collaborate across teams to create holistic advertiser solutions
✅ Interpret attribution modelling and 3rd party analytics data
✅ Engage in deal economics, media allocation, and advertiser investment decisions
✅ Mentor and educate more junior staff as the business expands
ASSUMPTION: This role involves a high level of client interaction and requires strong communication skills. The candidate should be comfortable working with data and using it to inform strategies.
🎯 Required Qualifications
Education: Not specified (emphasis on skills and expertise over traditional degrees)
Experience: 6+ years of experience in display and programmatic advertising in an agency environment
Required Skills:
- Knowledge of display advertising, specifically real-time bidding, ad networks, demand site platforms, attribution models, and associated technologies, specifically within the Google Marketing Platform
- Experience with numerical detail and analysis
- Advanced Excel skills (Macros & SQL capabilities)
- Business writing skills and ability to produce high-quality documents
- Structured way of working, with the ability to cope with competing demands
- Ability to use data and market insights to inform decisions and develop business strategies, consulting, and influencing
- Ability to create unique ideas and experiment with new methods and technologies to solve complex issues
Preferred Skills: Not specified
ASSUMPTION: While not explicitly stated, candidates should have a strong understanding of the digital marketing landscape and be comfortable working with data and technology.
💰 Compensation & Benefits
Salary Range: AU$120,000 - AU$160,000 per annum (based on industry standards for a Senior Programmatic Manager in Sydney)
Benefits:
- Discretionary annual bonus scheme
- Custom work environment (remote work up to 60% of the time, flexible working hours)
- Paid leave for primary and secondary caregivers
- Support for returning primary caregivers
Working Hours: Full-time (40 hours per week), with flexible working hours between 8 am and 6:30 pm
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Programmatic Manager in Sydney. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees (global)
Founded: 2005
Company Description:
- Jellyfish is a global digital marketing agency that combines tech enthusiasts, creative minds, and media and data experts to empower clients along their digital journey.
- The company believes in the power of diverse perspectives and inclusive collaboration, welcoming individuals who excel in collaborative, varied teams.
- Jellyfish is committed to embracing diverse perspectives, fueling innovation, and reinventing media activation to craft influential stories for global clients and their customers.
Company Specialties:
- Digital Strategy
- Search
- Analytics
- Integrated Campaign Planning
- Design & Build
- Creative
- Conversion Optimisation
- Training
- Video Production & Animation
- Paid Media
- Email
- Organic Social
- and Paid Social
Company Website: http://www.jellyfish.com
ASSUMPTION: Jellyfish is a global company with a strong focus on digital marketing and data-driven strategies. The company values diversity and inclusion, which is reflected in their company culture and approach to client work.
📊 Role Analysis
Career Level: Senior
Reporting Structure: The Senior Programmatic Manager reports to the Programmatic Director.
Work Arrangement: Hybrid (up to 60% remote work, with flexible working hours)
Growth Opportunities:
- As the business expands, there may be opportunities for mentoring and educating more junior staff.
- The company offers a discretionary annual bonus scheme and paid leave for primary and secondary caregivers.
ASSUMPTION: This role offers opportunities for growth and development, both in terms of mentoring junior staff and through the company's benefits package.
🌍 Location & Work Environment
Office Type: Hybrid (with a physical office in Sydney)
Office Location(s): 31/F Tower Two Times Sq, Matheson Street, Causeway Bay, Hong Kong
Geographic Context:
- Sydney is the largest city in Australia and the capital of New South Wales.
- The city is known for its vibrant culture, diverse communities, and beautiful beaches.
- The cost of living in Sydney is relatively high compared to other Australian cities.
Work Schedule: Full-time (40 hours per week), with flexible working hours between 8 am and 6:30 pm
ASSUMPTION: Sydney is a multicultural city with a high cost of living. The work schedule is flexible, with the option to work remotely up to 60% of the time.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Programmatic Director
Key Assessment Areas:
- Technical skills (programmatic advertising, data analysis, etc.)
- Communication skills (written, verbal, and presentation)
- Problem-solving skills
- Cultural fit (values, work style, etc.)
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on programmatic advertising and data analysis.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and ability to work with data.
- Research the company and the role to demonstrate your understanding of the business and the industry.
ATS Keywords: Programmatic advertising, display advertising, real-time bidding, ad networks, demand site platforms, attribution models, Google Marketing Platform, data analysis, Excel skills, SQL capabilities, business writing, client communication, team collaboration, mentoring, investment decisions
ASSUMPTION: The interview process will focus on technical skills, communication skills, problem-solving skills, and cultural fit. Applicants should highlight their relevant experience and be prepared to discuss their approach to data-driven decision-making.
🛠️ Tools & Technologies
- Google Marketing Platform
- Excel (advanced skills required)
- SQL (capabilities required)
- Attribution modelling and 3rd party analytics tools
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus, etc.)
ASSUMPTION: The Senior Programmatic Manager will be expected to have advanced skills in Excel and SQL, as well as experience with programmatic advertising platforms and attribution modelling tools.
👔 Cultural Fit Considerations
Company Values:
- Move Faster: Embrace agility and continuous improvement
- Move Smarter: Leverage data and insights to inform decisions
- Move Together: Collaborate and build strong relationships
Work Style:
- Data-driven: Use data and insights to inform decisions and strategies
- Collaborative: Work closely with clients and internal teams to deliver exceptional results
- Innovative: Experiment with new methods and technologies to solve complex issues
Self-Assessment Questions:
- How do you use data and market insights to inform decisions and develop business strategies?
- Can you provide an example of a time when you had to collaborate with a team to deliver exceptional results?
- How do you approach learning and experimenting with new methods and technologies?
ASSUMPTION: Jellyfish values candidates who are data-driven, collaborative, and innovative. Applicants should be prepared to discuss their approach to data-driven decision-making, team collaboration, and continuous learning.
⚠️ Potential Challenges
- Managing competing demands and priorities from multiple clients
- Keeping up with the rapidly evolving digital marketing landscape
- Balancing the need for data-driven decisions with the need for creativity and innovation
- Working effectively in a hybrid work environment
ASSUMPTION: The Senior Programmatic Manager will face challenges related to managing multiple clients, staying up-to-date with industry trends, balancing data-driven decisions with creativity, and working effectively in a hybrid work environment.
📈 Similar Roles Comparison
- This role differs from other programmatic manager roles in its focus on client communication and collaboration across teams to create holistic advertiser solutions.
- The role requires a strong understanding of the digital marketing landscape and the ability to use data and market insights to inform decisions.
- Career progression in this role may involve moving into a leadership or strategic position within the company.
ASSUMPTION: This role is unique in its focus on client communication and collaboration, requiring a strong understanding of the digital marketing landscape and the ability to use data and market insights to inform decisions. Career progression in this role may involve moving into a leadership or strategic position within the company.
📝 Sample Projects
- Developing a comprehensive programmatic advertising strategy for a major client, including channel mix, targeting, bidding strategies, and attribution modelling
- Conducting a competitive analysis of the programmatic advertising landscape for a client in a specific industry vertical
- Creating a custom dashboard to track and optimize campaign performance across multiple programmatic platforms
ASSUMPTION: These sample projects reflect the data-driven, collaborative, and innovative nature of the role, requiring a strong understanding of programmatic advertising, data analysis, and client communication.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does the company support the professional development of its employees?
- What is the company's approach to work-life balance, particularly in a hybrid work environment?
- How does the company measure the success of its programmatic advertising campaigns, and how is this role involved in that process?
- What are the biggest challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to provide insight into the company's culture, work environment, and the specific challenges and opportunities facing the role and the company as a whole.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills in programmatic advertising, data analysis, and client communication.
- Prepare a cover letter that demonstrates your understanding of the role and the company, and explains how your skills and experience make you a strong fit for the position.
- If you have a portfolio or examples of your work, be prepared to share them during the interview process.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
