📌 Core Information
🔹 Job Title: Senior Programmatic Manager (DV360 & CM360)
🔹 Company: Jellyfish
🔹 Location: Mumbai, Maharashtra, India
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Activating, optimizing, and reporting on programmatic display, video, and native campaigns in DV360
- Trafficking creatives, managing tracking, and ensuring campaign integrity using CM360
- Leading programmatic trading strategy and execution across open exchange, private marketplace (PMP), and programmatic guaranteed (PG) deals
- Managing relationships with key publishers and supply-side partners
- Collaborating with cross-functional teams to align execution with client objectives
ASSUMPTION: This role requires a strategic and execution-focused individual with deep experience in DV360 and CM360 to drive performance and deliver results for clients across the APAC region.
📋 Key Responsibilities
✅ Activate, optimize, and report on programmatic display, video, and native campaigns in DV360 for clients across the APAC region
✅ Traffick creatives, manage tracking, and ensure campaign integrity using Campaign Manager 360 (CM360)
✅ Lead programmatic trading strategy and execution across open exchange, private marketplace (PMP), and programmatic guaranteed (PG) deals
✅ Maintain relationships with key publishers and supply-side partners to negotiate deal terms and inventory access
✅ Manage and QA all campaign trafficking, pixel implementation, and tagging to ensure seamless measurement and attribution
✅ Support campaign planning by collaborating with Strategy, Creative, Analytics, and Data teams to align execution with client objectives
✅ Lead the development of strategic programmatic recommendations, channel plans, and testing roadmaps that align to client goals
✅ Monitor campaign pacing and performance; provide actionable insights and ensure delivery against key KPIs
✅ Participate in cross-market knowledge sharing and best practice alignment across the broader APAC programmatic team
✅ Contribute to internal documentation, training, and onboarding of junior team members to help build long-term team capability
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and client management, requiring strong communication, analytical, and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 5-7+ years of programmatic media experience, ideally in a digital agency or in-house trading desk
Required Skills:
- Deep hands-on experience with DV360 and CM360
- 5+ years experience with direct publisher negotiations and managing custom programmatic guaranteed and PMP deals
- Familiarity with 1st and 3rd party audience strategies and data integrations within DSPs
- Strong QA skills, particularly when it comes to tracking, trafficking, and data integrity
- Strong, demonstrated client-facing oral and written communication skills
- Analytical mindset with the ability to extract actionable insights from campaign data
- Must have experience working with verification tools (IAS, Double Verify), ad servers, and advanced reporting platforms
Preferred Skills:
- Past experience working across the Japanese market and/or with Japanese clients
ASSUMPTION: This role requires a well-rounded programmatic specialist with a strong foundation in DV360 and CM360, as well as proven experience in publisher negotiations and campaign management.
💰 Compensation & Benefits
Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a senior role in Mumbai)
Benefits:
- Discretionary annual bonus scheme
- Remote work flexibility (up to 60% of workdays)
- Paid self-development day each month
- Unlimited online courses through Jellyfish Learn
Working Hours: Full-time, with flexible working hours between 8:00 AM and 6:30 PM
ASSUMPTION: The salary range is estimated based on industry standards for a senior programmatic role in Mumbai. The benefits package is designed to support employee growth, work-life balance, and continuous learning.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2005
Company Description:
- Jellyfish is a global digital marketing agency that combines tech enthusiasts, creative minds, and media and data experts to empower clients along their digital journey
- The company focuses on reinventing media activation and crafting influential stories for its global clients
- Jellyfish values diverse perspectives and fosters an inclusive collaborative culture
Company Specialties:
- Digital Strategy
- Search
- Analytics
- Integrated Campaign Planning
- Design & Build
- Creative
- Conversion Optimisation
- Training
- Video Production & Animation
- Paid Media
- Email
- Google Marketing Platform Partner
- Programmatic Display
- UX
- AI
- Organic Social
- and Paid Social
Company Website: http://www.jellyfish.com
ASSUMPTION: Jellyfish is a well-established global agency with a strong focus on digital marketing and a commitment to fostering a diverse and inclusive work environment.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports to the Programmatic Director, APAC
Work Arrangement: Hybrid, with up to 60% remote workdays
Growth Opportunities:
- Potential to work with high-profile international clients and contribute to regional programmatic strategy
- Opportunity to mentor and train junior team members, building long-term team capability
- Possibility to expand responsibilities and advance within the APAC programmatic team
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, working with a diverse range of clients and contributing to the development of the APAC programmatic team.
🌍 Location & Work Environment
Office Type: Hybrid, with a physical office in Mumbai
Office Location(s): Floor 22, The Shard, 32 London Bridge Street, London, Greater London SE1 9SG, GB
Geographic Context:
- Mumbai is the capital city of Maharashtra and the most populous city in India
- The city is a major commercial and financial hub, with a thriving advertising industry
- Mumbai offers a mix of urban and cultural experiences, with a diverse range of neighborhoods and attractions
Work Schedule: Full-time, with flexible working hours between 8:00 AM and 6:30 PM
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Programmatic expertise and hands-on experience with DV360 and CM360
- Publisher negotiation skills and understanding of programmatic guaranteed and PMP deals
- Client communication and project management skills
- Analytical skills and ability to extract insights from campaign data
Application Tips:
- Highlight relevant programmatic experience and achievements in your resume
- Prepare for behavioral and situational interview questions related to programmatic strategy, campaign execution, and client management
- Research Jellyfish's company culture and values to demonstrate cultural fit
ATS Keywords: DV360, CM360, programmatic, publisher negotiation, campaign management, data integrity, client communication, analytics, ATS, Jellyfish
ASSUMPTION: The interview process will focus on assessing the candidate's programmatic expertise, client management skills, and cultural fit within the Jellyfish team.
🛠️ Tools & Technologies
- DV360
- CM360
- Verification tools (IAS, Double Verify)
- Ad servers
- Advanced reporting platforms
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to programmatic campaign management and optimization.
👔 Cultural Fit Considerations
Company Values:
- Move Faster: Embrace agility and adaptability in a rapidly evolving digital landscape
- Move Smarter: Leverage data-driven insights and innovative strategies to drive business growth
- Move Together: Foster collaboration and inclusivity to create impactful campaigns
Work Style:
- Strategic and execution-focused, with a strong attention to detail
- Analytical, with a data-driven approach to campaign optimization
- Collaborative, with strong communication and project management skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment that requires both strategic thinking and hands-on execution?
- Are you comfortable working with a diverse range of clients and stakeholders, managing their expectations and delivering results?
- Do you have a strong attention to detail and a rigorous approach to campaign trafficking and QA?
ASSUMPTION: Jellyfish values candidates who align with their core values and work style, demonstrating a strong fit with the company culture.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the rapidly evolving programmatic landscape, necessitating continuous learning and adaptation
- Navigating different time zones and working with remote teams, demanding strong communication and collaboration skills
- Balancing client expectations and internal team priorities, requiring strong stakeholder management skills
ASSUMPTION: These challenges are inherent to a senior programmatic role in a global agency, and successful candidates will possess the skills and experience to overcome them.
📈 Similar Roles Comparison
- This role focuses more on hands-on campaign execution and client management than strategic planning, compared to a Programmatic Director or Manager role
- While the role is based in Mumbai, it involves working with clients across the APAC region, offering a broader scope than a location-specific programmatic role
- This role provides an opportunity to grow both personally and professionally, working with a diverse range of clients and contributing to the development of the APAC programmatic team
ASSUMPTION: This role offers a unique blend of hands-on campaign management, client-facing responsibilities, and regional exposure, setting it apart from similar programmatic roles in the industry.
📝 Sample Projects
- Developing and executing a regional programmatic strategy for a major international client, driving performance and delivering results across multiple markets
- Negotiating custom programmatic guaranteed and PMP deals with key publishers to secure premium inventory and optimize campaign performance
- Managing a team of junior programmatic specialists, providing mentorship and training to build long-term team capability
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to team management and development.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the APAC programmatic team, and how this role fits into the broader organization?
- How does Jellyfish support the professional growth and development of its employees, particularly in the APAC region?
- What are the key priorities and objectives for this role in the first 90 days, and how will my success be measured?
- How does Jellyfish approach work-life balance and employee well-being, particularly in a hybrid work environment?
- What are the most rewarding aspects of working in the APAC programmatic team, according to current team members?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant programmatic experience and achievements
- Prepare for behavioral and situational interview questions related to programmatic strategy, campaign execution, and client management
- Research Jellyfish's company culture and values to demonstrate cultural fit
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
