Senior Programmatic Manager (m/f/d)

📌 Core Information

🔹 Job Title: Senior Programmatic Manager (m/f/d)

🔹 Company: wetter.com GmbH

🔹 Location: Munich, Germany (with options for Berlin or Konstanz)

🔹 Job Type: Full-Time

🔹 Category: Online Audio and Video Media

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (with office presence)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing programmatic ad setup on wetter.com web and apps
• Technical implementation of new demand sources and SDKs
• Operational management of international SSPs and ad networks
• Data-driven decision making and project management
• Collaboration with cross-functional teams and stakeholders

ASSUMPTION: This role requires a strong background in programmatic advertising and experience working with ad technologies. The ideal candidate will have a proven track record in managing programmatic ad campaigns and a deep understanding of the programmatic ad stack.

📋 Key Responsibilities

✅ Ad Setup & Optimization: Betreuen und optimieren des holistischen programmatischen Ad Setups auf der wetter.com Webseite sowie in den Apps im In- und Ausland

✅ Technical Implementation: Verantwortlich für die technische Implementierung neuer Demand-Quellen, SDKs und technischer Lösungen im Web sowie in den Apps

✅ Project Management: Eigenständige Leitung von Projekten und AB-Tests, Definition der Anforderungen an Produkt- und Entwicklerteams

✅ SSP & Ad Network Management: Verantwortung für das operative Management internationaler SSPs, Werbenetzwerke und Dienstleister

✅ Data Analysis & Reporting: Erstellung tiefgehender Analysen und Handlungsempfehlungen, Verantwortung für interne sowie externe Reportings

✅ Business Development: Beteiligung an der Entwicklung von neuen Geschäftsmodellen und Ertragsmöglichkeiten im Programmatic-Geschäft

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills. The ideal candidate will be comfortable working independently and driving projects forward.

🎯 Required Qualifications

Education: Abgeschlossenes BWL- oder Wirtschaftsinformatik-Studium bzw. eine vergleichbare abgeschlossene Ausbildung

Experience: Mindestens 5 Jahre Berufserfahrung im Bereich Programmatic Advertising, idealerweise bei einem (internationalen) Digitalvermarkter oder App-Publisher im Programmatic Bereich

Required Skills:

• Experience with web and app ad technologies and ad stacks
• Familiarity with ad servers, SSP integrations, Prebid, SDKs, and programmatic auction process
• Strong analytical and project management skills
• Fluency in German and English

Preferred Skills:

• Experience with AB testing and data-driven decision making
• Background in business development or strategic planning
• Familiarity with the media industry or online video media

ASSUMPTION: While not explicitly stated, a background in media or online video media may be beneficial for this role. Additionally, experience with AB testing and data-driven decision making is highly desirable.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Programmatic Manager role in Germany, the estimated salary range is €65,000 - €85,000 per year. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Own area of responsibility with room for personal ideas and concepts
• Dynamic work environment with flat hierarchies and short decision-making paths
• Hybrid work model with home office and office presence
• Employee discounts and services in a leading media company
• Promotion opportunities

Working Hours: Full-time position with standard working hours (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's experience and qualifications. The benefits listed are based on the information provided in the job description and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Online Audio and Video Media. wetter.com is a leading online weather portal in Europe, with over 22 million users per month.

Company Size: 51-200 employees. As a mid-sized company, wetter.com offers a dynamic work environment with opportunities for growth and development.

Founded: 2000. wetter.com is a subsidiary of ProSiebenSat.1 Media SE and has been providing weather information and services for over two decades.

Company Description:

• wetter.com is a market leader among online weather portals in Europe, with a focus on providing accurate and up-to-date weather information and services.
• The company offers a wide range of products and services, including a 24-hour weather channel, weather shows, and data-driven marketing solutions for businesses.
• wetter.com is committed to delivering the best user experience and continuously innovating to meet the needs of its users.

Company Specialties:

• Weather forecasting and reporting
• Data-driven marketing solutions
• Online video media

Company Website: wetter.com

ASSUMPTION: wetter.com is a well-established company with a strong brand and a reputation for excellence in the online weather and media industries.

📊 Role Analysis

Career Level: Senior. This role is suited for experienced professionals with a proven track record in programmatic advertising and a strong background in data analysis and project management.

Reporting Structure: The Senior Programmatic Manager will report directly to the Head of Ad Operations or a similar role within the company's leadership team.

Work Arrangement: Hybrid. The role requires a combination of remote work and on-site presence at one of wetter.com's offices in Munich, Berlin, or Konstanz.

Growth Opportunities:

• Potential for career advancement within the company's ad operations or media departments
• Opportunities to expand skills and expertise in programmatic advertising and data analysis
• Possibility to take on additional responsibilities and projects as the company continues to grow and innovate

ASSUMPTION: As a mid-sized company, wetter.com offers a range of growth and development opportunities for employees. The Senior Programmatic Manager role is well-positioned to take advantage of these opportunities.

🌍 Location & Work Environment

Office Type: Hybrid. The role requires a combination of remote work and on-site presence at one of wetter.com's offices.

Office Location(s): Munich, Berlin, or Konstanz

Geographic Context:

• Munich: A major city in southern Germany, known for its vibrant culture, technology industry, and high quality of life
• Berlin: The capital and largest city in Germany, known for its rich history, diverse culture, and thriving tech scene
• Konstanz: A city in southwestern Germany, located on the border with Switzerland, known for its picturesque location on Lake Constance

Work Schedule: Standard full-time working hours (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The location and work environment for this role are well-suited for candidates who value a balance between remote work and on-site collaboration, as well as those who enjoy working in a dynamic, multicultural environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Ad Operations team
• Final interview with the Head of Ad Operations or a similar role within the leadership team

Key Assessment Areas:

• Technical expertise in programmatic advertising and ad technologies
• Data analysis and problem-solving skills
• Project management and leadership abilities
• Cultural fit and alignment with wetter.com's values and mission

Application Tips:

• Highlight relevant experience and skills in programmatic advertising and data analysis
• Tailor your resume and cover letter to emphasize your fit for the role and company
• Prepare for technical interview questions related to programmatic advertising and ad technologies

ATS Keywords: Programmatic Advertising, Ad Technologies, Ad Stacks, Adservers, SSP Integrations, Prebid, SDKs, Project Management, Data Analysis, KPI Monitoring, Business Model Development, Team Collaboration, Problem Solving, Technical Implementation, AB Testing, Reporting

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials and prepare for interviews to demonstrate their fit for the role and company.

🛠️ Tools & Technologies

• Ad servers (e.g., Google Ad Manager, AppNexus)
• SSP integrations (e.g., OpenX, Rubicon Project)
• Prebid
• SDKs (e.g., MoPub, IronSource)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed are commonly used in programmatic advertising and data analysis. Candidates should be comfortable using these tools and technologies, as well as being open to learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Expertise and passion for weather and data
• Collaboration and teamwork
• Innovation and continuous learning

Work Style:

• Dynamic and fast-paced
• Data-driven and analytical
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a strong passion for weather and data, and a desire to share your expertise with others?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
• Do you have a proven track record of driving projects forward and making data-driven decisions?

ASSUMPTION: wetter.com values candidates who are passionate about weather and data, and who are comfortable working in a dynamic, collaborative environment. Candidates should be prepared to demonstrate their fit with the company's values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the latest trends and developments in programmatic advertising and ad technologies
• Working in a fast-paced, dynamic environment with tight deadlines
• Navigating a mid-sized company with a range of departments and teams

ASSUMPTION: The Senior Programmatic Manager role presents a range of challenges and opportunities for growth and development. Candidates should be prepared to manage multiple projects and stakeholders, keep up with the latest trends and developments in the industry, and work in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other programmatic advertising roles, this role places a greater emphasis on data analysis and project management
• Compared to other roles in the online video media industry, this role requires a strong background in programmatic advertising and ad technologies
• Compared to other senior roles, this role offers opportunities for career advancement and growth within the company's ad operations or media departments

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to other roles in the industry. This will help them to tailor their application materials and prepare for interviews to demonstrate their fit for the role and company.

📝 Sample Projects

• Optimizing programmatic ad setup on wetter.com web and apps to improve KPIs and revenue
• Implementing new demand sources and SDKs to expand wetter.com's ad inventory and reach
• Conducting A/B tests to optimize ad performance and user experience

ASSUMPTION: The sample projects listed are representative of the types of projects that the Senior Programmatic Manager may be expected to work on. Candidates should be prepared to discuss their relevant experience and skills in relation to these projects during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Ad Operations department?
• How does wetter.com approach data-driven decision making and continuous learning?
• What are the key priorities for this role in the first 90 days?
• How does wetter.com support the growth and development of its employees?
• What are the biggest challenges facing the Ad Operations department, and how can this role help to address them?

ASSUMPTION: Candidates should use the interview process to gather information about the company, the team, and the role. Asking thoughtful, relevant questions will demonstrate their interest in the role and their fit for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job listing on join.com
• Tailor your resume and cover letter to highlight your relevant experience and skills in programmatic advertising and data analysis
• Prepare for technical interview questions related to programmatic advertising and ad technologies
• Research wetter.com and the online video media industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.