Senior Programmatic Sales Manager

📌 Core Information

🔹 Job Title: Senior Programmatic Sales Manager

🔹 Company: Zoopla

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Sales & Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Driving programmatic revenue growth through PMP and PG deals
• Developing and executing a programmatic sales strategy
• Building and maintaining a robust sales pipeline
• Collaborating with internal teams for seamless campaign execution
• Representing the company at industry events and client meetings

ASSUMPTION: This role requires a strategic and entrepreneurial mindset, with a proven track record in programmatic advertising sales.

📋 Key Responsibilities

✅ Drive programmatic revenue growth by securing and expanding private marketplace (PMP) and programmatic guaranteed (PG) deals with agency and brand partners.

✅ Develop and execute a programmatic sales strategy to maximise yield and consistently meet or exceed quarterly revenue targets.

✅ Build and maintain a robust sales pipeline, proactively identifying and acquiring new advertising clients and data partnerships that align with our inventory and audience.

✅ Work closely with media agencies, trading desks, and direct brand clients to deliver market-leading programmatic advertising solutions that meet their campaign objectives.

✅ Collaborate with internal teams (Ad Operations, Product, Data) to ensure seamless campaign execution and to identify new opportunities for monetisation and improved client satisfaction.

✅ Maintain strategic alliances with DSPs, SSPs, and other ad tech partners to enhance our programmatic offerings and leverage data for targeted advertising initiatives.

✅ Continuously evaluate and optimise programmatic deal performance, using data driven insights to improve yield and inform sales strategies.

✅ Provide accurate and timely revenue forecasts and pipeline updates to internal stakeholders, delivering insights that guide broader business decisions.

✅ Represent the company at industry events and client meetings, showcasing our programmatic capabilities and staying at the forefront of industry trends and best practices across digital media, advertising, and publishing.

✅ Ensure high quality execution of all programmatic deals, coordinating with technical teams to troubleshoot any issues and maintain client trust in our solutions.

ASSUMPTION: This role requires strong communication, negotiation, and presentation skills, as well as a deep understanding of the programmatic advertising ecosystem.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)

Experience: Proven track record of relationship building across major media agencies, trading desks, and brand advertisers, with demonstrated success in selling programmatic advertising solutions (DSPs, SSPs, and data-driven offerings).

Required Skills:

• Excellent communication and presentation skills
• Strong negotiation and deal closing skills
• Deep understanding of the programmatic advertising ecosystem and ad tech stack
• Ability to deliver accurate revenue forecasts and pipeline reports
• Strategic and entrepreneurial mindset
• Highly organised and detail-oriented, with strong prioritisation skills

Preferred Skills:

• Industry experience in marketplace advertising

ASSUMPTION: Candidates should have a strong understanding of the digital media landscape and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per annum (Estimated, based on industry standards for a Senior Sales role in London)

Benefits:

• Everyday Flex - greater flexibility over where and when you work
• 25 days annual leave + extra days for years of service
• Day off for volunteering & Digital detox day
• Festive Closure - business closed for period between Christmas and New Year
• Cycle to work and electric car schemes
• Free Calm App membership
• Enhanced Parental leave
• Fertility Treatment Financial Support
• Group Income Protection and private medical insurance
• Gym on-site in London – or membership in regional offices
• 7.5% pension contribution by the company
• Discretionary annual bonus up to 10% of base salary

Working Hours: 40 hours per week, with flexibility for hybrid working arrangement

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Sales role in London. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Zoopla is a leading UK property portal, with over 70 million visits each month and 94% brand awareness. It operates in the competitive property market, offering services to buyers, renters, agents, and landlords.

Company Size: Zoopla has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Zoopla was founded in 2007, with a mission to re-imagine the property industry for all.

Company Description:

• Zoopla is guided by a set of six behaviours that reflect the qualities found in every team member.
• The company combines unrivalled data and industry insight with a customer-centric approach to empower users to make smart property decisions.
• Zoopla offers a unique culture, clear strategy, and industry-leading benefits to help team members succeed.

Company Specialties:

• Property
• Housing
• Buyers
• Sellers
• Marketing
• Renting
• Internet

Company Website: www.zoopla.co.uk

ASSUMPTION: Zoopla's focus on data-driven insights and customer-centric approach sets it apart in the competitive property market.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a proven track record in programmatic advertising sales.

Reporting Structure: The Senior Programmatic Sales Manager reports directly to the Director of Strategic Partnerships.

Work Arrangement: This role offers a hybrid working arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Expanding programmatic revenue and client base
• Developing strategic partnerships with ad tech vendors
• Contributing to the broader business strategy and growth of Zoopla

ASSUMPTION: This role offers opportunities for growth and development within the dynamic and evolving digital advertising landscape.

🌍 Location & Work Environment

Office Type: Zoopla's headquarters is located in London, with regional offices across the UK.

Office Location(s): 5 Copper Row, London, England SE1 2LH, GB

Geographic Context:

• London is a major global city with a thriving digital and tech industry.
• The city offers a diverse range of cultural, social, and professional opportunities.
• Zoopla's London office is conveniently located near public transportation, making it easily accessible.

Work Schedule: The work schedule is typically Monday to Friday, with flexibility for hybrid working arrangements.

ASSUMPTION: Zoopla's London office provides a vibrant and collaborative work environment, with easy access to amenities and transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the team
• Final interview with the Director of Strategic Partnerships

Key Assessment Areas:

• Programmatic advertising knowledge and experience
• Sales and negotiation skills
• Communication and presentation skills
• Strategic thinking and problem-solving

Application Tips:

• Highlight relevant experience in programmatic advertising sales
• Tailor your resume to showcase skills and achievements relevant to this role
• Prepare examples of successful programmatic campaigns or deals you've closed
• Research Zoopla's company culture and values to demonstrate alignment

ATS Keywords: Programmatic Advertising, Sales Strategy, Relationship Building, Negotiation Skills, Communication Skills, Presentation Skills, Ad Tech Knowledge, Data-Driven Insights, Revenue Forecasting, Client Solutions, Campaign Execution, Market Trends, Flexibility, Organisational Skills, Entrepreneurial Mindset, Detail Oriented

ASSUMPTION: Zoopla's interview process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Salesforce
• Google Workspace (Gmail, Google Drive, Google Docs)
• Ad tech platforms (DSPs, SSPs, ad exchanges)
• Data management platforms

ASSUMPTION: Zoopla uses industry-standard tools and technologies to support its sales and marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Inclusive and collaborative

Work Style:

• Results-driven
• Dynamic and fast-paced
• Flexible and adaptable

Self-Assessment Questions:

• How do you demonstrate Zoopla's customer-centric value in your sales approach?
• Can you provide an example of a data-driven decision you've made in a previous role?
• How do you adapt to a fast-paced and dynamic work environment?

ASSUMPTION: Zoopla values candidates who align with its customer-centric, data-driven, and inclusive culture.

⚠️ Potential Challenges

• Managing a high volume of client relationships and campaigns
• Keeping up with the fast-paced and evolving digital advertising landscape
• Balancing on-site and remote work effectively
• Meeting or exceeding quarterly revenue targets

ASSUMPTION: These challenges can be overcome with strong organisational skills, strategic thinking, and a results-driven approach.

📈 Similar Roles Comparison

• Compared to other programmatic sales roles, this position offers a unique focus on private marketplaces and programmatic guaranteed deals.
• Zoopla's competitive advantage lies in its comprehensive property portal and customer-centric approach.
• This role provides opportunities for growth and development within the dynamic and evolving digital advertising landscape.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Expanding an existing PMP deal with a major agency
• Developing a new PG deal with a direct brand client
• Optimising campaign performance for a high-value client

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• How does Zoopla differentiate itself in the competitive property market?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Zoopla support the growth and development of its employees?
• What is the team structure and dynamic for this role?
• How does Zoopla measure the success of its programmatic advertising offerings?

ASSUMPTION: These questions help candidates better understand the role, the team, and the company's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in programmatic advertising sales
• Prepare a cover letter explaining your interest in this role and how your skills and experience make you a strong fit
• Prepare examples of successful programmatic campaigns or deals you've closed
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.