Senior Programmatic Specialist

📌 Core Information

🔹 Job Title: Senior Programmatic Specialist

🔹 Company: GroupM

🔹 Location: Oslo, Norway

🔹 Job Type: On-site

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving future media buying strategies using programmatic solutions.
• Working with a diverse range of clients and helping them achieve their marketing goals.
• Collaborating with a dynamic team in a fast-paced environment.
• Continuously learning and staying updated with the latest trends in digital marketing.

ASSUMPTION: This role requires a proactive individual who can thrive in a fast-paced environment and has a genuine interest in programmatic advertising.

📋 Key Responsibilities

✅ Manage a client portfolio and provide strategic advice to help clients achieve their marketing objectives.

✅ Set up, optimize, and report on programmatic campaigns using various DSPs (Demand-Side Platforms).

✅ Evaluate programmatic platforms and identify new opportunities to improve campaign performance.

✅ Present strategic recommendations to clients and internal stakeholders.

✅ Contribute to pitch activities and innovative projects.

✅ Share knowledge and contribute to the team's competence development in data and technology.

ASSUMPION: The role involves a mix of strategic thinking, data analysis, and client management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Relevant degree in marketing, business, or a related field. Relevant experience can compensate for lack of formal education.

Experience: 2-5 years of experience in programmatic advertising, digital marketing, or a related field.

Required Skills:

• Strong analytical skills and ability to translate data into actionable insights.
• Familiarity with programmatic DSPs such as Xandr Invest, Google DV360, Adform, or TheTradeDesk.
• Basic knowledge of web technologies (HTML/JavaScript) is a plus.
• Good understanding of digital media buying across various channels.

Preferred Skills:

• Experience with performance-based advertising.
• Fluency in Norwegian and English.

ASSUMPTION: The ideal candidate will have a strong foundation in programmatic advertising, excellent analytical skills, and a proactive approach to problem-solving.

💰 Compensation & Benefits

Salary Range: NOK 550,000 - 700,000 per year (Based on industry standards for mid-level programmatic specialists in Oslo)

Benefits:

• Career opportunities in an international company with strong brands.
• Dynamic work environment with a young and social team.
• Competitive conditions.

Working Hours: Full-time (40 hours per week) with flexible working hours and a central location in Oslo.

ASSUMPTION: The salary range is estimated based on industry standards for mid-level programmatic specialists in Oslo. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. GroupM is part of WPP, one of the world's largest advertising and marketing services groups.

Company Size: Large (10,000+ employees globally, with 200 employees in Oslo). This size offers extensive resources, diverse clients, and global career opportunities.

Founded: GroupM was founded in 2008, with EssenceMediacom, the agency responsible for this role, being established in 2022 as a merger of Essence and MediaCom.

Company Description:

• GroupM is Norway's largest media agency group, consisting of Wavemaker, EssenceMediacom, Mediacom, and Mindshare.
• The company works with some of Norway's largest and most exciting advertisers.
• GroupM is part of the global network WPP, providing access to some of the industry's leading minds in media, creativity, and advertising.

Company Specialties:

• Media planning and buying across various channels.
• Creative strategy and execution.
• Data-driven insights and analytics.

Company Website: www.groupm.com

ASSUMPTION: GroupM's large size and global presence offer extensive resources and opportunities for professional growth.

📊 Role Analysis

Career Level: Mid-level. This role offers an opportunity to grow within the company and take on more responsibilities over time.

Reporting Structure: The Senior Programmatic Specialist reports directly to the Programmatic Team Lead and works closely with other specialists, managers, and directors within the agency.

Work Arrangement: On-site, with a flexible work schedule and the possibility of remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a Programmatic Team Lead or Manager role.
• Expansion into other areas of digital marketing or media strategy.
• International assignments or projects within the global GroupM network.

ASSUMPTION: The role provides ample opportunities for professional development and career advancement within the company.

🌍 Location & Work Environment

Office Type: Modern, central office in Oslo with collaborative workspaces and access to various amenities.

Office Location(s): GroupM's Oslo office is located in the city center, close to public transportation and various amenities.

Geographic Context:

• Oslo is the capital and largest city in Norway, with a population of around 690,000 people.
• The city is known for its vibrant cultural scene, beautiful nature, and high quality of life.
• Oslo is a major hub for business, technology, and innovation in the Nordics.

Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility of remote work for specific tasks or projects.

ASSUMPTION: The central location of the office and flexible work arrangements contribute to a positive work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call with the hiring manager.
• On-site or virtual interview with the programmatic team and other relevant stakeholders.
• Final decision and job offer.

Key Assessment Areas:

• Programmatic advertising knowledge and experience.
• Analytical skills and data-driven decision-making.
• Communication and interpersonal skills.
• Cultural fit and alignment with GroupM's values.

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role.
• Prepare a cover letter that demonstrates your understanding of the role and your fit for the company culture.
• Be ready to discuss your portfolio or examples of your work, if applicable.
• Follow up with the hiring manager after your interview to express your interest in the role.

ATS Keywords: Programmatic advertising, digital marketing, DSP, data analysis, strategic consulting, client management, media planning, media buying, advertising services

ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with GroupM's values.

🛠️ Tools & Technologies

• Programmatic DSPs: Xandr Invest, Google DV360, Adform, TheTradeDesk
• Data analysis tools: Google Analytics, Tableau, Power BI
• Project management tools: Asana, Trello, JIRA
• Communication and collaboration tools: Microsoft Office Suite, Slack, Microsoft Teams

ASSUMPTION: Familiarity with these tools is preferred, but not required, as GroupM provides training and support for new hires.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Working together to achieve common goals.
• Creativity: Encouraging innovative thinking and problem-solving.
• Integrity: Acting with honesty and fairness in all aspects of our work.

Work Style:

• Dynamic and fast-paced, with a focus on continuous learning and improvement.
• Collaborative and team-oriented, with a strong emphasis on knowledge-sharing and mentoring.
• Data-driven and analytical, with a focus on using data to inform decision-making.

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with large datasets and using data to drive decision-making?
• Do you have a proactive approach to problem-solving and continuous learning?

ASSUMPTION: GroupM values candidates who are proactive, collaborative, and comfortable working with data to drive results.

⚠️ Potential Challenges

• The role may require working on multiple client campaigns simultaneously, which can be challenging for time management.
• The fast-paced nature of the industry may require working outside of standard business hours occasionally.
• The role involves working with various stakeholders, which may require strong communication and interpersonal skills.
• The competitive nature of the advertising industry may present challenges in terms of client retention and new business development.

ASSUMPTION: These challenges can be mitigated by strong organizational skills, effective time management, and a proactive approach to communication and stakeholder management.

📈 Similar Roles Comparison

• Compared to other programmatic specialist roles, this position offers a unique opportunity to work with a diverse range of clients and a large, dynamic team.
• GroupM's size and global presence provide extensive resources and growth opportunities not available in smaller agencies.
• This role focuses more on strategic consulting and client management compared to other programmatic specialist roles, which may involve more technical implementation and optimization.

ASSUMPTION: The unique combination of resources, team size, and client diversity makes this role an attractive opportunity for programmatic specialists looking to grow their careers in a dynamic and supportive environment.

📝 Sample Projects

• Developing and executing a programmatic campaign strategy for a major retail client, focusing on driving online sales and brand awareness.
• Conducting a comprehensive audit of a client's programmatic setup and identifying opportunities for optimization and cost savings.
• Collaborating with the creative team to develop innovative programmatic ad units that enhance user experience and drive engagement.

ASSUMPTION: These sample projects demonstrate the strategic and consultative nature of the role, as well as the opportunity to work on innovative and impactful campaigns.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role contribute to the team's overall goals and objectives?
• What opportunities are there for professional development and growth within the team and the company?
• How does GroupM support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Jobvite link by June 6, 2025.
• Tailor your resume to highlight your relevant experience and skills for this role.
• Prepare a cover letter that demonstrates your understanding of the role and your fit for the company culture.
• If you have a portfolio or examples of your work, be prepared to discuss them during the interview.
• Follow up with the hiring manager after your interview to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.