Senior Programmatic Specialist

📌 Core Information

🔹 Job Title: Senior Programmatic Specialist

🔹 Company: Google

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: On-site

🔹 Category: Marketing & Advertising

🔹 Date Posted: April 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Providing strategic guidance to key Google Ads clients using digital marketing and tech solutions
• Building and maintaining strong relationships with external advertisers
• Collaborating with cross-functional teams to drive growth plans and develop insights
• Delivering consultative digital marketing solutions and technical guidance
• Advocating new product features and assisting with adoption

ASSUMPTION: This role requires a balance of technical expertise, business acumen, and strong communication skills to effectively advise clients and drive business growth.

📋 Key Responsibilities

✅ Advise key Google Ads clients by leveraging digital marketing and tech solutions to address business issues and deliver technical solutions

✅ Build relationships with external advertisers to support planning, implementation, and optimization for business growth

✅ Collaborate with teams to drive growth plans for clients and develop and apply insights for verticals and sub-verticals in solutions offered

✅ Deliver consultative digital marketing solutions that address client issues

✅ Advocate new product features, assist with adoption through setup, and provide technical guidance for infrastructure and data integration in Google Ads

ASSUMPTION: This role involves a high degree of client interaction and requires the ability to understand complex client needs and provide tailored solutions.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent practical experience

Experience: 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions. 4 years of experience in a client-facing role working with partners across multiple levels.

Required Skills:

• Proven experience in digital media, digital marketing, or advertising solutions
• Strong client management and communication skills
• Ability to analyze data and interpret trends
• Familiarity with programmatic platforms and products
• Excellent business negotiation, influencing, or communication skills

Preferred Skills:

• 5 years of experience in Internet products and technologies
• Experience in data analysis, with the ability to interpret datasets, identify trends, and translate findings into compelling narratives
• Knowledge of Programmatic platforms and products, the performance advertising market, or online ads landscape
• Excellent project management skills, with the ability to oversee multiple, simultaneous solutions, supported by internal teams

ASSUMPTION: While the role requires a strong technical background, the ability to build relationships and communicate effectively with clients is equally important.

💰 Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for a Senior Programmatic Specialist role in Hyderabad)

Benefits:

• Health, dental, and vision insurance
• Retirement plan with company match
• Generous time off (vacation, sick, and holidays)
• Maternity and paternity leave
• On-site meals and snacks
• Employee assistance program

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: Google is known for its comprehensive benefits package, which may include additional perks and benefits not listed here.

📌 Applicant Insights

🔍 Company Context

Industry: Google operates in the technology industry, with a focus on advertising, search, and cloud computing services.

Company Size: Google is a large enterprise with over 10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Google was founded in 1998 and has since grown into one of the world's leading technology companies.

Company Description:

• Google's mission is to organize the world's information and make it universally accessible and useful.
• The company offers a wide range of products and services, including search, advertising, cloud computing, software, and hardware.
• Google is known for its innovative culture, focusing on employee growth and development.

Company Specialties:

• Search technology
• Advertising platforms
• Cloud computing services
• Software and hardware development

Company Website: www.google.com

ASSUMPTION: Google's large size and diverse product offerings provide numerous opportunities for career growth and learning.

📊 Role Analysis

Career Level: This role is at the senior specialist level, requiring a high degree of expertise and experience in programmatic advertising.

Reporting Structure: The Senior Programmatic Specialist may report to a Team Lead or Manager within the Google Ads team.

Work Arrangement: This role is on-site, with the possibility of hybrid or remote work arrangements depending on business needs.

Growth Opportunities:

• Advancement to a management or leadership role within the Google Ads team
• Transition to other specialized roles within Google, such as Product Manager or Technical Specialist
• Opportunities to work on high-impact projects and collaborate with cross-functional teams

ASSUMPTION: Google's large size and diverse product offerings provide numerous opportunities for career growth and learning.

🌍 Location & Work Environment

Office Type: Google's Hyderabad office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital of Telangana, a state in southern India.
• The city is known for its historical sites, IT industry, and vibrant culture.
• Hyderabad offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major Indian cities.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate business needs.

ASSUMPTION: Hyderabad's growing IT industry and vibrant culture provide a dynamic work environment for professionals in the technology and advertising sectors.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a recruiter or hiring manager
• Technical interview with a subject matter expert
• Behavioral interview with a team member or manager
• Final interview with the hiring manager or team lead

Key Assessment Areas:

• Technical expertise in programmatic advertising and digital marketing
• Client management and communication skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Google's values

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
• Familiarize yourself with Google's products and services, and be prepared to discuss how you can contribute to their success

ATS Keywords: Programmatic, Digital Marketing, Advertising Solutions, Client Management, Data Analysis, Technical Solutions, Media Plans, Consultative Support, Relationship Building, Performance Advertising, Technical Guidance, Insights Development

ASSUMPTION: Google's application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Google Ads platform
• Programmatic advertising tools (e.g., Demand-Side Platforms, Supply-Side Platforms)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Focus on the user
• Innovation
• Inclusion
• Integrity
• Transparency

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Results-oriented and proactive

Self-Assessment Questions:

• How do you prioritize and manage multiple projects and clients simultaneously?
• Can you provide an example of a time when you had to adapt to a significant change in a client's needs or market conditions?
• How do you approach learning new tools or technologies to better serve your clients?

ASSUMPTION: Google values employees who are passionate about their work, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple clients with varying needs and expectations
• Keeping up with the rapidly evolving digital advertising landscape
• Balancing technical expertise with strong communication and client management skills
• Adapting to Google's fast-paced and dynamic work environment

ASSUMPTION: These challenges can be overcome by leveraging strong project management skills, maintaining a focus on client needs, and embracing continuous learning and adaptation.

📈 Similar Roles Comparison

• This role is similar to a Senior Media Planner/Buyer or Senior Digital Marketing Specialist, but with a stronger focus on programmatic advertising and technical solutions.
• In the broader advertising industry, this role may be compared to a Senior Account Executive or Senior Client Success Manager, but with a more technical focus.
• Career progression may include advancing to a management or leadership role within the Google Ads team, or transitioning to other specialized roles within Google.

ASSUMPTION: While this role shares similarities with other advertising and marketing positions, its focus on programmatic advertising and technical solutions sets it apart.

📝 Sample Projects

• Developing and implementing a programmatic advertising strategy for a large e-commerce client to drive sales and brand awareness
• Analyzing client data to identify trends and optimize advertising campaigns for improved performance
• Collaborating with cross-functional teams to develop and launch a new Google Ads product feature, and supporting clients in its adoption

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by a Senior Programmatic Specialist at Google.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader Google Ads team structure, and how does it collaborate with other teams within Google?
• Can you describe a typical day or week in this role, and how priorities may shift based on client needs or business objectives?
• How does Google support the professional development and growth of its employees in this role?
• What are the most challenging aspects of this role, and how have previous incumbents successfully navigated them?
• How does Google measure the success of this role, and what key performance indicators (KPIs) are used to track progress?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role, including specific examples of your programmatic advertising expertise and client management successes
• Prepare a cover letter that explains your interest in this role and how your background and skills make you a strong fit for the position
• If applicable, prepare examples or a portfolio showcasing your digital marketing and advertising work
• Follow up with the recruiter or hiring manager within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.