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Senior Programmatic Trader

Dotdash Meredith
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Programmatic Trader

πŸ”Ή Company: Dotdash Meredith

πŸ”Ή Location: New York, NY

πŸ”Ή Job Type: Full-Time, Hybrid (3 days on-site)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 9, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Managing a portfolio of clients, ensuring campaigns meet performance KPIs and goals
  • Innovating and finding new ways to improve campaign performance using data analysis
  • Collaborating with team members and DSP partners to troubleshoot issues and optimize campaigns
  • Working with internal commercial departments to holistically grow partnerships

ASSUMPTION: This role requires a high level of experience and expertise in programmatic trading, with a focus on both performance and branding KPIs. The ideal candidate will have a strong background in campaign management, data analysis, and strategic recommendations.

πŸ“‹ Key Responsibilities

βœ… Manage a portfolio of clients, ensuring campaigns meet performance KPIs and goals

βœ… Manage campaigns confidently across industry-leading trading platforms

βœ… Innovate and find new ways to improve campaign performance using data analysis

βœ… Utilize DSP and client reporting to identify opportunities to improve campaign performance

βœ… Adjust DSP parameters to improve campaign outcomes

βœ… Maintain a track of discrepancies using DSP, client, and Tableau reporting

βœ… Work with the team to follow existing best practices and make recommendations for new best practices on campaigns

βœ… Work with DSP partners to troubleshoot issues on campaigns as they arise

βœ… Maintain clear, consistent lines of communication with the commercial team on campaign performance

ASSUMPTION: The responsibilities listed above are essential for the success of this role. The ideal candidate will be able to manage multiple campaigns simultaneously, analyze data effectively, and collaborate with various teams to optimize performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience trading programmatic campaigns, with at least 3 years optimizing towards CPA and ROAS KPIs

Required Skills:

  • Proven experience with industry-leading DSPs (The Trade Desk, Amazon, Adtheorent, etc.)
  • Strong mathematical and analytical skills
  • Excellent communication and presentation skills
  • Proactive and real-time troubleshooting skills
  • Can-do attitude with energy, drive, and enthusiasm

Preferred Skills:

  • Experience with intent targeting tools, such as D/Cipher
  • Familiarity with Tableau or other data visualization tools
  • Knowledge of the media industry and media planning processes

ASSUMPTION: The required qualifications listed above are essential for success in this role. The ideal candidate will have a strong background in programmatic trading, with a focus on both performance and branding KPIs. Experience with industry-leading DSPs and strong analytical skills are crucial for this position.

πŸ’° Compensation & Benefits

Salary Range: $120,000.00 - $140,000.00 (New York)

Benefits:

  • Medical, dental, vision, and prescription drug coverage
  • Unlimited paid time off (PTO)
  • Adoption or surrogate assistance
  • Donation matching
  • Tuition reimbursement
  • Basic life insurance and accidental death & dismemberment
  • Supplemental life insurance and accident insurance
  • Commuter benefits
  • Short-term and long-term disability
  • Health savings and flexible spending accounts
  • Family care benefits
  • 401K savings plan with company match
  • Paid holidays and parental leave
  • Voluntary benefits (pet insurance, health insurance coverage, life and disability insurance)

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (3 days on-site)

ASSUMPTION: The salary range provided is based on industry standards for a Senior Programmatic Trader role in the New York area. The benefits listed are subject to change and may vary depending on the specific nature of employment and work location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Dotdash Meredith is America’s largest digital and print publisher, with a focus on intent-driven content and the fastest sites with the fewest ads. They help nearly 200 million people every month make decisions, take action, and find inspiration across their 40+ iconic and fast-growing brands.

Company Size: Dotdash Meredith has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Dotdash Meredith was founded in 2017, following the merger of Dotdash and Meredith Corporation.

Company Description:

  • Dotdash Meredith is a digital and print publisher with a focus on intent-driven content and fast, ad-light websites
  • The company helps nearly 200 million people every month make decisions, take action, and find inspiration across their 40+ iconic and fast-growing brands
  • Dotdash Meredith is an operating business of IAC (NASDAQ: IAC)

Company Specialties:

  • Digital and print publishing
  • Intent-driven content
  • Fast, ad-light websites
  • Branded content and advertising solutions

Company Website: dotdashmeredith.com

ASSUMPTION: Dotdash Meredith is a well-established digital and print publisher with a strong focus on intent-driven content and fast, ad-light websites. The company's size and industry position provide opportunities for growth and collaboration within the marketing and advertising sectors.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in programmatic trading and campaign management.

Reporting Structure: The Senior Programmatic Trader will report directly to the Head of Programmatic Trading and work closely with the commercial team, DSP partners, and other internal departments.

Work Arrangement: This is a hybrid role, with three days per week on-site at the New York office. The remaining two days can be worked remotely.

Growth Opportunities:

  • Advancement to a leadership or management role within the programmatic trading team
  • Expansion into other areas of digital marketing or advertising within the company
  • Opportunities to work on high-profile campaigns and collaborate with industry-leading brands

ASSUMPTION: The Senior Programmatic Trader role offers significant growth opportunities within the programmatic trading team and across the broader digital marketing and advertising landscape at Dotdash Meredith. The ideal candidate will be proactive, innovative, and eager to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: The Dotdash Meredith office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 225 Liberty St, New York, NY 10281, US

Geographic Context:

  • The New York office is located in the heart of Manhattan, providing easy access to public transportation, dining, and entertainment options
  • The office is close to major attractions, including the Hudson River, Battery Park, and the 9/11 Memorial & Museum
  • New York City offers a vibrant and diverse cultural scene, with numerous museums, galleries, and performing arts venues

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (3 days on-site)

ASSUMPTION: The Dotdash Meredith office provides a modern, collaborative work environment with easy access to public transportation, dining, and entertainment options. The New York City location offers a vibrant and diverse cultural scene, with numerous museums, galleries, and performing arts venues.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the programmatic trading team
  • Final interview with the Head of Programmatic Trading

Key Assessment Areas:

  • Programmatic trading experience and expertise
  • Data analysis and optimization skills
  • Communication and collaboration abilities
  • Problem-solving and troubleshooting skills

Application Tips:

  • Highlight relevant programmatic trading experience and achievements in your resume
  • Tailor your cover letter to emphasize your fit for the role and the company's mission
  • Prepare examples of successful campaign optimizations and data-driven insights

ATS Keywords: Programmatic Trading, Campaign Management, Data Analysis, DSP Optimization, Performance Marketing, Communication, Collaboration, Troubleshooting, Mathematical Skills, Analytical Skills, Problem Solving, Strategic Recommendations, Client Reporting, Intent Targeting, Performance KPIs, Branding KPIs

ASSUMPTION: The application process for the Senior Programmatic Trader role at Dotdash Meredith is designed to assess the candidate's programmatic trading experience, data analysis skills, communication abilities, and problem-solving capabilities. Applicants should highlight relevant experience and achievements in their resume and cover letter, and prepare examples of successful campaign optimizations and data-driven insights for the interview process.

πŸ› οΈ Tools & Technologies

  • Industry-leading DSPs (The Trade Desk, Amazon, Adtheorent, etc.)
  • D/Cipher intent targeting tool
  • Data visualization tools (Tableau, etc.)
  • Microsoft Office Suite
  • Google Workspace

ASSUMPTION: The Senior Programmatic Trader role requires proficiency in industry-leading DSPs, intent targeting tools, and data visualization platforms. Familiarity with Microsoft Office Suite and Google Workspace is also beneficial for this position.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation: Embracing change and continuous learning
  • Collaboration: Working together to achieve common goals
  • Integrity: Upholding ethical standards and acting with honesty and transparency
  • Accountability: Taking responsibility for one's actions and delivering on commitments
  • Diversity, Equity, and Inclusion: Fostering an inclusive environment where everyone can thrive

Work Style:

  • Data-driven: Making decisions based on data and analytics
  • Collaborative: Working closely with team members and stakeholders to achieve common goals
  • Adaptable: Embracing change and adjusting to new situations as needed
  • Results-oriented: Focusing on delivering measurable outcomes and driving business impact

Self-Assessment Questions:

  • How have you demonstrated innovation in your previous programmatic trading roles?
  • Can you provide an example of a time when you collaborated with a team to optimize a campaign and achieve exceptional results?
  • How do you approach troubleshooting and problem-solving in a fast-paced, dynamic work environment?

ASSUMPTION: The ideal candidate for the Senior Programmatic Trader role at Dotdash Meredith will be a strong cultural fit, with a focus on innovation, collaboration, integrity, accountability, and diversity, equity, and inclusion. The candidate should be data-driven, collaborative, adaptable, and results-oriented, with a proven track record of success in programmatic trading and campaign management.

⚠️ Potential Challenges

  • Managing multiple campaigns simultaneously, with varying KPIs and goals
  • Analyzing large datasets and identifying trends and opportunities for optimization
  • Collaborating with various teams and stakeholders, including commercial teams, DSP partners, and internal departments
  • Keeping up with industry trends and best practices in programmatic trading and digital marketing
  • Balancing on-site and remote work responsibilities effectively

ASSUMPTION: The Senior Programmatic Trader role at Dotdash Meredith presents several challenges, including managing multiple campaigns simultaneously, analyzing large datasets, and collaborating with various teams and stakeholders. The ideal candidate will be able to balance these responsibilities effectively and thrive in a fast-paced, dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike other programmatic trading roles, this position requires a strong focus on both performance and branding KPIs
  • Dotdash Meredith's industry-leading brands and intent-driven content provide unique opportunities for campaign optimization and growth
  • This role offers significant growth opportunities within the programmatic trading team and across the broader digital marketing and advertising landscape at Dotdash Meredith

ASSUMPTION: The Senior Programmatic Trader role at Dotdash Meredith is unique in its focus on both performance and branding KPIs, as well as the opportunities it provides for campaign optimization and growth within the company's industry-leading brands. Applicants should consider these factors when comparing this role to similar positions in the industry.

πŸ“ Sample Projects

  • Optimizing a high-profile campaign for a major retail client, resulting in a 25% increase in CPA and a 15% increase in ROAS
  • Developing a proprietary intent targeting tool, D/Cipher, to improve campaign performance and drive business impact
  • Collaborating with the commercial team to create a comprehensive client reporting dashboard, enabling data-driven decision-making and improving campaign performance

ASSUMPTION: The sample projects listed above demonstrate the range of responsibilities and opportunities available to the Senior Programmatic Trader at Dotdash Meredith. Applicants should be prepared to discuss their relevant experience and achievements in their resume and cover letter, and prepare examples of successful campaign optimizations and data-driven insights for the interview process.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the programmatic trading department?
  • How does Dotdash Meredith support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Dotdash Meredith approach diversity, equity, and inclusion in its hiring and workplace practices?
  • What are the most challenging aspects of working in a hybrid role, and how does Dotdash Meredith support its employees in balancing on-site and remote work responsibilities?

ASSUMPTION: The key questions listed above are designed to help applicants better understand the role, the team, and the company culture at Dotdash Meredith. Applicants should use these questions to gather information and make informed decisions about their fit for the position and the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Highlight relevant programmatic trading experience and achievements in your resume
  • Tailor your cover letter to emphasize your fit for the role and the company's mission
  • Prepare examples of successful campaign optimizations and data-driven insights for the interview process
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.