📌 Core Information
🔹 Job Title: Senior Programs & Operations Manager, Product Marketing
🔹 Company: Manychat
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Scaling customer communications about product releases and launches
- Creating and operationalizing product launch playbooks
- Managing periodic cadences for maintaining core product marketing assets
- Providing project management support for large-scale launches
- Aligning product marketing processes with key collaborators
ASSUMPTION: This role requires a balance of strategic thinking and operational execution. The ideal candidate will have experience in B2B SaaS product marketing and be comfortable working cross-functionally.
📋 Key Responsibilities
✅ Identify opportunities to scale customer communications about product releases and launches, together with PMMs, Marketing, and Localization
✅ Create and operationalize product launch playbooks
✅ Build a calendar and manage periodic cadences for maintaining core product marketing assets to ensure content is up to date
✅ Provide project management support for large-scale, Tier 1 launches, while making non-Tier1 launches as programmatic as possible
✅ Align product marketing processes with key collaborators, including learning, feedback, and iteration cycles to ensure constant improvement
✅ Collaborate with various strategy and operations roles to integrate Product Marketing planning into full-year planning cycles to ensure timely contribution and OKR development
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: ~7 years of experience, with at least 4 years of experience in B2B SaaS product marketing
Required Skills:
- Ability to translate complex processes into easy-to-follow processes and programs
- Impact and action-oriented mindset with a track record to prove it
- Able to operate autonomously in fast-paced environments, collaboratively with various parts of the business
- Data-savvy and impact-oriented, using insights to evolve programs continuously
- High empathy and curiosity. You strive to connect the dots and align stakeholders across differing viewpoints, cultures, and geographies
- Fluency in English, both written and verbal, to effectively communicate with internal teams and external stakeholders
Preferred Skills:
- Experience working with project management tools (Asana, Youtrack) or information management tools (Notion), and content and presentation tools (Google Suite & Canva)
ASSUMPTION: Candidates with experience in B2B SaaS product marketing and strong project management skills are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Based on market research and company size)
Benefits:
- Comprehensive health insurance for both you and your family
- Professional development budget for conference tickets, online courses, and other relevant resources to help you grow
- Flexible benefits package to tailor perks that matter most for you
- Hybrid work and generous leave options to prioritize your work-life balance
- In-office perks, including free meals and snacks
- Company-funded sport activities, annual offsites, and team-building events
Working Hours: 40 hours per week, with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Manychat is a leading Chat Marketing platform, enabling businesses and creators to drive more sales and conversions on messaging apps using automation.
Company Size: Manychat has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
Founded: Manychat was founded in 2016, with a startup work culture that values fast decisions, ambitious goals, open feedback, and transparency.
Company Description:
- Manychat is a leading Chat Marketing platform, enabling businesses and creators to drive more sales and conversions on messaging apps using automation.
- The company is an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.
- Manychat has a global team of 200+ people located around international offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam.
Company Specialties:
- Facebook Messenger
- Bot Creation
- Bot Marketing
- Messenger Marketing
- Chat Marketing
- Instagram Marketing
- Marketing Automation
- Chatbots
- and Instagram Automation
Company Website: https://manychat.com
ASSUMPTION: Manychat is a well-established company in the Chat Marketing industry, with a global presence and a focus on driving growth for its customers.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing and operations.
Reporting Structure: The Senior Programs & Operations Manager, Product Marketing reports to the Director of Product Marketing.
Work Arrangement: This role has a hybrid work arrangement, with employees splitting their time between home and cozy offices.
Growth Opportunities:
- As Manychat continues to grow, there may be opportunities for the incumbent to take on more responsibility or move into a management role.
- The company values internal mobility and encourages employees to explore different roles and departments.
- Manychat offers a professional development budget to help employees grow and learn new skills.
ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to make a significant impact on the product marketing function.
🌍 Location & Work Environment
Office Type: Manychat has cozy offices in various locations around the world, providing a comfortable and collaborative work environment.
Office Location(s): Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is the capital and most populous city of the Netherlands, known for its vibrant culture, historic architecture, and picturesque canals.
- The Netherlands is a highly developed country with a strong economy and a high standard of living.
- Amsterdam is well-connected by public transportation, making it easy to commute to and from the office.
Work Schedule: Employees at Manychat work 40 hours per week, with flexible hours and a hybrid work arrangement.
ASSUMPTION: The work environment at Manychat is collaborative and supportive, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Director of Product Marketing
Key Assessment Areas:
- Problem-solving skills and ability to think strategically
- Project management skills and attention to detail
- Communication and collaboration skills
- Cultural fit and alignment with Manychat's values
Application Tips:
- Highlight your experience in B2B SaaS product marketing and project management
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare examples of your work and be ready to discuss your approach to product marketing and operations
ATS Keywords: Product Marketing, Operations, B2B SaaS, Project Management, Cross-functional Collaboration, Process Improvement, Data-driven Decision Making
ASSUMPTION: The interview process at Manychat is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Project management tools (Asana, Youtrack)
- Information management tools (Notion)
- Content and presentation tools (Google Suite & Canva)
ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Innovative
- Ambitious
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and cross-functional
- Open and transparent
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic environment?
- Are you comfortable working cross-functionally and collaborating with various teams?
- Do you have a data-driven approach to decision-making and problem-solving?
- Are you comfortable working in a startup-like environment with a focus on open feedback and transparency?
ASSUMPTION: Cultural fit is an important consideration for Manychat, as the company values open communication, collaboration, and a data-driven approach to decision-making.
⚠️ Potential Challenges
- The role requires strong project management skills and the ability to work effectively with various teams
- The work environment is fast-paced and dynamic, which may be challenging for candidates who prefer a more structured or slower-paced environment
- The role requires a strong understanding of B2B SaaS product marketing and the ability to translate complex processes into easy-to-follow programs
- The company is growing rapidly, which may present challenges in terms of maintaining consistency and scale across business communications
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, impact, and development within the company.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Operations Manager or a Senior Product Marketing Manager with a focus on operations and process improvement
- Unlike other roles, this position requires a strong understanding of B2B SaaS product marketing and the ability to work effectively with various teams
- Career paths for this role may include moving into a management position or taking on more responsibility within the product marketing function
ASSUMPTION: This role is unique in its focus on product marketing operations and requires a specific set of skills and experiences.
📝 Sample Projects
- Developing and implementing a product launch playbook for a new feature or product
- Creating a calendar and managing periodic cadences for maintaining core product marketing assets
- Providing project management support for a large-scale, Tier 1 launch, ensuring that all stakeholders are aligned and that the launch is executed successfully
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that the Senior Programs & Operations Manager, Product Marketing may be expected to perform.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader product marketing organization?
- How does Manychat approach product marketing and operations, and what are the key priorities for this role in the first 90 days?
- What are the key challenges facing the product marketing team, and how can this role help address them?
- How does Manychat support the professional development and growth of its employees, particularly in the product marketing function?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These key questions are designed to help the candidate understand the role, the team, and the company better, and to assess whether the position is a good fit for their skills, experiences, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in B2B SaaS product marketing and project management
- Prepare examples of your work and be ready to discuss your approach to product marketing and operations
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
