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Senior Project Manager Brand Design (All Genders)

Zalando
Full-time
On-site
Berlin, Berlin, Germany
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Project Manager Brand Design (All Genders)

πŸ”Ή Company: Zalando

πŸ”Ή Location: Berlin, Berlin, Germany

πŸ”Ή Job Type: On-site

πŸ”Ή Category: 🎨 Brand & Creative Marketing

πŸ”Ή Date Posted: Wed Apr 02 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and supporting brand activation concepts
  • Overseeing creative planning and process steering
  • Managing stakeholder relationships and acting as a consultant
  • Handling project deliverables from start to finish

ASSUMPTION: The job description suggests the role is pivotal in guiding creative direction and brand strategy efforts within Zalando’s Brand Design team, requiring both strategic oversight and tactical implementation capabilities.

πŸ“‹ Key Responsibilities

βœ… Oversee creative planning and implementation of branding and communication projects

βœ… Set up operational frameworks for cross-functional teams

βœ… Manage project deliverables and productions from briefing to final output

βœ… Consult with teams to achieve communication goals

βœ… Manage external vendors and service providers like freelancers and creative agencies

βœ… Plan budgets and monitor project scopes and progress

βœ… Handle a variety of branding and communication projects across multiple media formats

ASSUMPTION: These responsibilities indicate a focus on strategic alignment with corporate branding goals, requiring adept project management and cross-functional leadership talents.

🎯 Required Qualifications

Education: A completed degree in marketing, business administration, media and communication, or a comparable education

Experience: At least 7 years in corporate branding, corporate identity, strategic brand management, or related fields

Required Skills:

  • Project Management
  • Stakeholder Management
  • Cross-Functional Team Leadership
  • Creative Planning
  • English and German Proficiency

Preferred Skills:

  • Experience with digital asset management tools
  • Experience in print and multimedia communication format production

ASSUMPTION: The role is designed for high-caliber individuals with substantial experience in brand-focused project management and strong multimedia communication capabilities, setting a high bar for candidates.

πŸ’° Compensation & Benefits

Salary Range: Not specified; industry standards suggest competitive compensation for senior roles in Berlin.

Benefits:

  • Employee shares program
  • 40% discount on Zalando products
  • Hybrid working model allowing up to 60% remote work
  • 27 days of vacation per year
  • Relocation assistance available
  • Mental health and wellbeing support

Working Hours: Standard 40 hours per week; flexible working arrangements may be available.

ASSUMPTION: The compensation package is likely designed to attract top talent by offering a mix of financial and non-financial benefits, emphasizing work-life balance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail, with a focus on fashion and lifestyle ecommerce

Company Size: 10,001+ employees, indicating a large, dynamic environment with diverse growth paths

Founded: 2008, illustrating rapid growth and established presence in the European market

Company Description:

  • Europe’s leading online platform for fashion and lifestyle
  • Services over 50 million active customers across 25 markets
  • Promotes sustainability and Diversity & Inclusion (D&I)

Company Specialties:

  • Technology
  • Fashion
  • Operations & Logistics

Company Website: jobs.zalando.com

ASSUMPTION: The company offers a robust, innovative work environment ideal for those passionate about the intersection of fashion and technology.

πŸ“Š Role Analysis

Career Level: Senior level with significant autonomy and strategic influence

Reporting Structure: Likely reports to department heads or senior management

Work Arrangement: Hybrid, offering a blend of on-site presence and remote flexibility

Growth Opportunities:

  • Enhanced responsibility within cross-functional project execution
  • Potential to lead high-impact branding initiatives
  • Exposure to cutting-edge branding and marketing strategies

ASSUMPTION: The role provides substantial growth and leadership potential, positioning candidates for career advancement within Zalando or similar industries.

🌍 Location & Work Environment

Office Type: Modern corporate headquarters in central Berlin

Office Location(s): Valeska-Gert-Straße 5 and Tamara-Danz-Str., Berlin

Geographic Context:

  • Located in Europe’s vibrant startup capital, Berlin
  • Accessible public transport and urban amenities
  • Culturally rich and diverse environment

Work Schedule: Flexible arrangements possible to support work-life balance

ASSUMPTION: Berlin’s dynamic cultural and business landscape enhances the workplace environment, providing both personal and professional enrichment opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial HR screening
  • Technical interview with the Brand Design team
  • Interview with senior leadership or panel discussion

Key Assessment Areas:

  • Project management expertise
  • Problem-solving abilities
  • Leadership and stakeholder management

Application Tips:

  • Highlight relevant branding and project management achievements
  • Demonstrate proficiency in English and German
  • Showcase experiences managing complex, multimedia projects

ATS Keywords: Project Management, Branding, Stakeholder Management, Cross-Functional Leadership, Multimedia Communication

ASSUMPTION: Emphasis on relevant experience and effective communication in applications will be pivotal to attract recruiter attention.

πŸ› οΈ Tools & Technologies

  • Digital Asset Management Tools
  • Project Management Software
  • Multimedia Editing Tools (e.g., Adobe Creative Suite)

ASSUMPTION: Familiarity with industry-standard tools will be necessary for effective project execution and collaboration.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Sustainability
  • Diversity & Inclusion
  • Innovation

Work Style:

  • Collaborative team environment
  • Flexible and adaptive work approaches
  • Service-oriented and highly structured

Self-Assessment Questions:

  • How do you manage multiple projects in a dynamic environment?
  • Can you describe a time when you led a successful branding project?
  • How do you balance creativity with corporate objectives?

ASSUMPTION: Successful candidates will align closely with Zalando’s inclusive and innovative culture, alongside a blend of strategic and creative skill sets.

⚠️ Potential Challenges

  • Navigating complex stakeholder environments
  • Meeting deadlines under pressure
  • Aligning diverse creative inputs with brand strategy
  • Balancing creative innovation with business needs

ASSUMPTION: The challenges are reflective of the high-impact nature of the role, offering rewarding yet demanding experiences.

πŸ“ˆ Similar Roles Comparison

  • Requires similar strategic oversight and execution as other senior project management roles
  • Distinctive focus on creative brand management compared to typical project management roles
  • Higher complexity due to multimedia and cross-channel activation projects

ASSUMPTION: Candidates might find this role aligning closely with senior roles in creative agencies but with broader corporate influence.

πŸ“ Sample Projects

  • Leading a cross-channel branding campaign
  • Managing a digital asset overhaul for increased brand cohesion
  • Overseeing event branding for major industry conferences

ASSUMPTION: Projects are likely to be high-profile and impactful, integral to developing the Zalando brand.

❓ Key Questions to Ask During Interview

  • How does Zalando define creative excellence in its brand design efforts?
  • What tools and processes are in place for cross-functional collaboration?
  • How are project success and impact measured within the Brand Design team?
  • What are the biggest challenges the team is currently facing?
  • How does the team balance Zalando's inclusive vision with brand-specific objectives?

ASSUMPTION: Asking insightful questions will demonstrate an in-depth understanding of the role and company culture to potential employers.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Prepare for an initial HR screening
  • Highlight strategic leadership experiences
  • Showcase multifaceted project management skills
  • Ensure your resume is optimized with ATS keywords

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.