Senior Promotional Writer

📌 Core Information

🔹 Job Title: Senior Promotional Writer

🔹 Company: Ogilvy Health UK

🔹 Location: London, England, United Kingdom

🔹 Job Type: Hybrid (3 office days per week)

🔹 Category: Advertising & Marketing

🔹 Date Posted: August 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling promotional content for healthcare products and initiatives
• Collaborating with cross-functional teams to develop integrated campaigns
• Adhering to regulatory guidelines and client-specific review processes
• Mentoring junior writers and contributing to communication strategies
• Working in a fast-paced agency environment with a hybrid work arrangement

ASSUMPTION: This role requires a strong scientific background and a deep understanding of pharmaceutical industry regulations. Candidates should be comfortable working in a dynamic, deadline-driven environment and have excellent communication skills.

📋 Key Responsibilities

✅ Develop a wide range of promotional materials, including but not limited to:

• Sales aids and leave-behinds
• Website copy and digital content (banners, social media posts)
• Email campaigns and e-details
• Conference materials (booth graphics, abstracts, presentations)
• Video scripts and storyboards

✅ Distil intricate scientific and medical data into clear, concise, and persuasive language

✅ Work meticulously within regulatory guidelines and client-specific review processes

✅ Collaborate with account teams, art directors, strategists, and medical reviewers to develop integrated campaigns

✅ Provide guidance and mentorship to junior writers, fostering a culture of continuous learning and excellence

✅ Contribute to the development of communication strategies, bringing a strong understanding of target audiences and communication objectives

✅ Conduct thorough research to understand therapeutic areas, competitor landscapes, and target audience needs

✅ Confidently present creative concepts and rationale to internal teams and clients

ASSUMPTION: This role requires a high level of attention to detail, strong research skills, and the ability to work effectively under tight deadlines.

🎯 Required Qualifications

Education: A life sciences degree (e.g., BSc, MSc, PhD in Biology, Pharmacology, Medicine, etc.) is highly desirable

Experience: Proven experience as a promotional writer within a healthcare communications agency is essential

Required Skills:

• Expertise in promotional writing for healthcare products and initiatives
• Strong understanding of scientific principles and medical information
• In-depth knowledge of pharmaceutical industry regulations and compliance requirements
• Impeccable grammar, spelling, and punctuation, with a flair for creative and persuasive writing
• Meticulous approach to accuracy and consistency
• Ability to understand client objectives and translate them into effective communication solutions
• Team player with strong collaboration skills
• Confident and articulate in presenting ideas

Preferred Skills:

• Experience working with specific therapeutic areas (e.g., oncology, nutrition, endocrinology)
• Familiarity with specific regulatory guidelines (e.g., ABPI, FDA)

ASSUMPTION: Candidates with relevant industry experience and a strong portfolio showcasing a range of promotional healthcare writing samples will be prioritized.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (based on experience level and industry standards for senior promotional writers in London)

Benefits:

• Private Medical Cover OR Monthly Leisure Allowance (£45!) OR Dental Cover
• 25 days annual leave, a day off for your birthday, a paid volunteering day, and the option to purchase up to 5 additional days leave each year
• Access to an excellent Employee Assistance Programme (EAP)
• Access to a range of fantastic resources in the L&D Academy
• 1:1 coaching to support personal and professional development
• Generous pension scheme, with contributions matched up to a total of 17.5%
• Season ticket loans, cycle-to-work scheme, property rental assistance, and generous employee discounts

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior promotional writers in London. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: 1948 (Ogilvy), 2008 (Ogilvy Health UK)

Company Description:

• Ogilvy Health is a dedicated healthcare communications agency within the Ogilvy group
• They inspire brands and humanity to improve health and wellbeing through creative communication solutions
• With expertise in consulting, promotion, data and insights, technology, medical education, behavioural science, digital and CRM, marketing innovation, and public relations, they create bespoke teams to meet specific client challenges

Company Specialties:

• Healthcare communication
• Medical education
• Brand promotion
• Digital and social media
• Strategic planning
• Public relations
• Creative/design

Company Website: ogilvyhealth.com

ASSUMPTION: Ogilvy Health UK is part of the larger Ogilvy group, which was founded in 1948 by David Ogilvy. The company is known for its strong culture that respects and cares about its people and clients, and its commitment to attracting, growing, and retaining the best talent in the industry.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Creative Director or a similar leadership position within the agency

Work Arrangement: Hybrid (3 office days per week, with the option to work remotely on other days)

Growth Opportunities:

• Potential to take on additional responsibilities and advance to a leadership role
• Opportunities to work on diverse projects across various therapeutic areas
• Access to professional development resources and training opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and advance to a leadership position within the agency.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with dedicated creative areas

Office Location(s): 18 Upper Ground, South Bank, London SE1 9RQ, GB (with additional offices in Oxford and Manchester)

Geographic Context:

• London is a vibrant, multicultural city with a rich history and a thriving arts and culture scene
• The South Bank area is known for its cultural attractions, including the Tate Modern, the National Theatre, and the Royal Festival Hall
• The office is conveniently located near the Thames River, with easy access to public transportation

Work Schedule: Monday - Friday, with the option to work remotely on some days

ASSUMPTION: The office environment is designed to foster collaboration and creativity, with dedicated spaces for team meetings, brainstorming sessions, and client interactions. The location offers easy access to cultural attractions, restaurants, and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Creative brief and writing test
• Final interview with the Creative Director or a similar leadership position

Key Assessment Areas:

• Writing samples and portfolio
• Creativity and strategic thinking
• Understanding of therapeutic areas and target audiences
• Ability to work within regulatory guidelines
• Collaboration and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a strong portfolio showcasing a range of promotional healthcare writing samples
• Research the company and the role to demonstrate your understanding and enthusiasm
• Practice your writing and presentation skills to ensure you're ready for the creative brief and interview

ATS Keywords: Promotional Writing, Healthcare Communications, Medical Information, Regulatory Guidelines, Creative Writing, Research, Team Collaboration, Presentation Skills, Mentorship, Communication Strategies, Audience Understanding, Attention to Detail, Deadline Management, Client Objectives, Digital Content

ASSUMPTION: The application process may vary depending on the specific role and the candidate's experience. It's essential to research the company and the role thoroughly and to prepare accordingly.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Content Management Systems (CMS)
• Project Management Tools (e.g., Asana, Trello, JIRA)
• Social Media Platforms (e.g., Facebook, Twitter, LinkedIn)

ASSUMPTION: The specific tools and technologies required may vary depending on the project and the client's needs. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Brave
• Curious
• Kind
• Respectful
• Real

Work Style:

• Collaborative and inclusive
• Fast-paced and dynamic
• Focused on continuous learning and improvement
• Committed to diversity, equity, and inclusion

Self-Assessment Questions:

• How do you align with Ogilvy's core values, particularly 'Brave' and 'Curious'?
• How comfortable are you working in a fast-paced, dynamic environment with tight deadlines?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Ogilvy Health UK values diversity, equity, and inclusion, and strives to create an inclusive work environment where everyone feels welcome and valued. Candidates should be comfortable working in a collaborative, fast-paced environment and be open to learning and growth.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working within strict regulatory guidelines and client-specific review processes
• Keeping up-to-date with industry trends and therapeutic area developments
• Adapting to a hybrid work arrangement and balancing remote work with on-site collaboration

ASSUMPTION: This role may present challenges related to managing multiple projects and deadlines, working within regulatory guidelines, and adapting to a hybrid work arrangement. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage their time and priorities effectively.

📈 Similar Roles Comparison

• This role differs from other promotional writer positions in its focus on the healthcare industry and the need to work within regulatory guidelines
• It requires a strong scientific background and an understanding of medical information, unlike roles focused on consumer products or other industries
• Career progression may involve taking on additional responsibilities and advancing to a leadership role within the agency

ASSUMPTION: This role is unique in its focus on the healthcare industry and the need to work within regulatory guidelines. Candidates should have relevant industry experience and be comfortable working in a dynamic, fast-paced environment.

📝 Sample Projects

• Developing a comprehensive promotional campaign for a new oncology treatment, including sales aids, digital content, and conference materials
• Creating engaging patient education materials for a nutrition initiative, such as brochures, videos, and social media content
• Writing compelling email campaigns and e-details for an endocrinology product, highlighting its unique benefits and addressing common patient concerns

ASSUMPTION: These sample projects illustrate the range of promotional writing tasks required for this role, from sales aids and digital content to patient education materials and email campaigns. Candidates should be comfortable working on diverse projects and adapting their writing style to different target audiences.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the creative department?
• How does the agency support the professional development of its employees?
• What are the most challenging aspects of working on healthcare accounts, and how does the agency address these challenges?
• How does the agency foster a culture of collaboration and inclusivity, particularly in a hybrid work environment?
• What opportunities are there for growth and advancement within the agency?

ASSUMPTION: These interview questions are designed to help candidates understand the role's context within the agency, the team's dynamics, and the opportunities for professional growth and development. Candidates should prepare thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://ogilvyhealthuk.breezy.hr/4595458005/job-details
• Tailor your resume and cover letter to highlight your relevant experience and skills, particularly your promotional writing experience in the healthcare industry
• Prepare a strong portfolio showcasing a range of promotional healthcare writing samples, demonstrating your creativity, strategic thinking, and understanding of target audiences
• If you are selected for an interview, be prepared to discuss your writing samples and portfolio, as well as your approach to creative briefs and client objectives
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.